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Get Social: More PPC Internet Marketing Campaigns - Business 2 Community

Get Social: More PPC Internet Marketing Campaigns - Business 2 Community | Inbound Marketing | Scoop.it
It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as A…
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How to be Influential: Cialdini’s 6 Principles of Influence and How they Apply to Marketing

How to be Influential: Cialdini’s 6 Principles of Influence and How they Apply to Marketing | Inbound Marketing | Scoop.it

Dr. Robert Cialdini studied “influence professions” such as doctors, lawyers, teachers and police officers. More specifically he studied how they were trained to persuade and influence people. He discovered 6 universal principles of influence that applied to all professions.

The tactics people use to influence others are virtually infinite, but they all boil down to these six principles of influence.

http://www.techwyse.com/blog/internet-marketing/dr-robert-cialdini-6-weapons-of-influence-and-persuasion/

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KPIs for measuring content marketing ROI

KPIs for measuring content marketing ROI | Inbound Marketing | Scoop.it
Content marketing has seen a tremendous surge in popularity over the years and it has become an indispensable part of modern marketing strategies.

When it comes to content marketing, measuring success is the toughest part. Proving and analysing the effectiveness of each strategy can sometimes prove difficult. Content marketing has its own ROI as a channel and to measure results we need to select a set of unique key performance indicators.

Identifying the set of unique metrics and analysing and correlating them with each other is the difficult part. In this blog I will share 3 different KPI’s which can be used to effectively measure the content marketing success. In the case of content we cannot measure with a single metric because no single data point can clearly tell whether the content strategy is working.

Grouping content marketing metrics and KPI’s:

Content Consumption metrics
Social Love metrics
Conversion metrics

1. Content Consumption Metrics
As a content marketer you can produce the best content in the world but if it is not liked or accepted much by your targeted audience, then the time and energy that you invested in creating the content becomes futile.

The metrics which we need to analyse for measuring content consumption are:

Unique Page Visits and Page views

The simple way of analysing the content consumption is by looking at the traffic it’s receiving. This shows how your targeted audience is receiving the content you produced. Analyse this metric on a daily, weekly and monthly basis to get an idea about how well your content is trending.

New Visits

The number of new visits will show the virality of the content and how targeted and new audiences are consuming the content.

Time on Page and Bounce Rate

These two metrics show you the engagement of visitors in your site.

Visitor Flow

If people visit the content you produce but just bounce off the page, it means that the person isn't qualified and/or interested in the rest of your site’s content. This reduces the retention and engagement rate.
2. Social Love Metrics
These metrics are heavily used to review the virality of the produced content. The sub-metric which you need to analyse is social shares and referring social platforms. Some common metrics which will help us to measure social love are:

Social Share and Reach

Facebook insights, twitter analytics and similarly all social platforms have analytics to analyse the reach and engagement.

Comments

A high number of comments demonstrates more visitor engagement with your content. This metric shows the authority of the content produced and visitor reaction.

Inbound Links

This is one of the important metrics which define the content’s credibility. An inbound link is important because it brings value in terms of more visits and popularity, plus search engines will definitely value these links! Here is a recent blog in which I have explained 13 easy ways to build links.

Mentions

Measuring mentions on the web will also show the popularity of the content. Social Mention is a free tool that can help your measure the mention across the web.

Referral Site Visits

Measuring referral visits from will show the sites from where our content is linked.
3. Conversion Metrics

Downloads

If you are promoting an eBook or guide and be sure to measure the number of downloads; this will give you a clear picture about the content’s consumption and also the rate of these signups and downloads, i.e. conversions will show the effectiveness and virality of your content.

Email newsletter/Blog subscribers

The people who signed up for email and who have subscribed the blog will show the loyalty of the visitors who viewed the content.

Sales/Marketing qualified leads

This is the number of prospects that have met your minimum sales qualification criteria. These leads have a higher chance completing a conversion.

Ensure that you have a system which can track which path a visitor opted to fill out a lead form. This will definitely help you to see what type of content consumption contributed to that final sale.

Sales Cycle and Retention Rate

Retention refers to the percentage of customers you retain. Customer acquisition is not the only reason to write content. There should be content in your site which in turn can help boost retention. If you are service based then you might focus more on retention.

So why not try to combine these 3 key performance indicators for measuring content marketing ROI? Here is a short infographic, feel free to use the embed code to share the image on your site!


Embed this Infographic!

[ Source TechWyse Internet Marketing]
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7 Link Building Strategies to Use this Year | E2M Blog

7 Link Building Strategies to Use this Year | E2M Blog | Inbound Marketing | Scoop.it
To overcome guest blogging as one of the primary tactics for link building, you can try out these 7 link building strategies to diversify you link profile.
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5 KPI’s (Key Performance Indicators) for eCommerce Sites

5 KPI’s (Key Performance Indicators) for eCommerce Sites | Inbound Marketing | Scoop.it
Increasing traffic to a site is not the only job of an internet marketer. Increasing business through improved conversion rates should equally as important. The type of conversions and motives depend on the clients niche.

In this post I will be analyzing KPI's i.e. Key Performance Indicators for an eCommerce site. This will give us an idea about the metrics by which we can measure the performance of an eCommerce site. It will also help us to analyze the sections of the site which need improvement in order to increase the conversion rate.
Key Performance Indicators (KPI's) are the metrics used to help an organization to define and measure progress toward organizational goals. In terms of an eCommerce site, KPI's are the metrics which tell the organization whether the site is meeting their goals and profits is been attained from the business.


1. Conversion Rate
Each person who visits a store is a potential customer, in the same way every visitor on an an eCommerce site is a potential buyer. A successful eCommerce store is one that converts a high number of visitors into buyers.
The aim of all eCommerce marketers is to increase the conversion rate of their store and optimize every page in the buying process. Marketers and agencies need to focus on optimizing the buying process.
We need to look for way that make it easier for customers to convert. The customer should never feel lost in the store.

Optimizing the sales funnel can improve the conversion rate.
The sales funnel or conversion path mostly starts from the category page and the goal of an optimized category page is to lead the user to different product pages or to the product which the user is searching for.
To do this, we need to optimize the category pages in such a way that the user can find the product, view it easily. Displaying the overall features of the products inside the category page is the best way to help the user to find what he/she is actually looking for.

The image shown above is the conversion funnel in an ecommerce site. From this we can see the number of exits from each step. Analyzing this data can help us to optimize the conversion funnel and increase the conversion rate.

2. Days and Visits To Purchase
Many of us may have seen these metrics in Google Analytics, but most of the time they go unnoticed.
Why are days and visits to purchase great KPI's? They help us understand the customer's on-site behaviour i.e. how long it took someone to complete the desired action on the website.
For more deep analysis of the data we segment in terms of lead acquisition, which will provide us more with more insight.

3. Visitor Loyalty
Visitor loyalty is one of the Key Performance Indicators. It allows us to measure if people visit your site repeatedly and if they do it more frequently. In the case of eCommerce sites, this metric will help marketers to analyze the visitor loyalty and also help to analyze the days needed for the conversion.
This KPI for non-eCommerce sites is very useful. Everyone wants people to visit their site again and again; this metric can measure loyalty and recent visits.
The image below taken from Google Analytics shows the visitor loyalty.
We always have to be careful when reporting Visitor Frequency. Most web analytics tools will automatically put New Visitors into those counts. So make sure to filter out New Visitors. The more loyal the visitors the larger the bottom of the distribution will be.
Loyalty is a great KPI when used with recent visitors (when visitors do come back, how much time is there between visits – a day, a week or a month?). If content on the site is updated frequently, recent visitors is a really important KPI to measure for success.

4. In-Page Analytics/Event Tracking
In-Page Analytics can give you insight into everything that occurs on your page. In-page analytics is great at showing the percentage of clicks on the page. Marketers can use this KPI to measure the clicks through various navigation tabs in site and estimate the traffic in each area.

We can use this tool to analyze if visitors are making it below the fold (the areas after you scroll down) or to see if your clicks are concentrated on any specific areas. It will show you where clicks lack and also give you an idea of the normal use of your site.
This key performance metric will help us to analyze various things like:



Is the layout optimal for what I want users to accomplish on the page?


Are users seeing the content I want them to see?


Are users finding what they are looking for?


This can help in identifying some of the key aspects which can be very helpful when creating or adapting a conversion-friendly eCommerce site.

5. Identifying the Mobile Visit & Conversion Rate
In 2013 mobile is king, we have see many predictions which clearly demonstrate the importance of the mobile-friendly sites (either, standalone or responsive sites).
The image shown below is from an eCommerce site. 18,192 monthly visits from mobile devices. Since the site is not mobile-optimized, the conversion rate is very low. Marketers need to analyze the metrics so that they can make the case for a mobile site.


The site visits and the eCommerce conversion rates through mobile devices will be a key metric moving forward.
What is your favourite Key Performance Indicator? And what do you think the important KPI for 2013? Share your thoughts, feedback and critiques in the comments.
Thanks!
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In this post I will be analyzing KPI’s i.e. Key Performance Indicators for an eCommerce site. This will give us an idea about the metrics by which we can measure the performance of an eCommerce site. 

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How to Measure SEO Success Rate?

How to Measure SEO Success Rate? | Inbound Marketing | Scoop.it
There is a popular saying “If you can measure it, you can improve it”. Measurement is one of the critical factors while determining results.
christy kunjumon's insight:

#Measure #SEO

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Local SEO for WordPress - Yoast

Local SEO for WordPress - Yoast | Inbound Marketing | Scoop.it
With the Local SEO module for the WordPress SEO plugin you'll easily optimize your WordPress blog to perform well in Local Search Results!

Via Peg Corwin
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The future of marketing  is local.

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Peg Corwin's curator insight, January 31, 2014 9:47 PM

If you use Wordpress for your website, you can optimize it for local search using the Yoast local SEO plugin.


If you like this scoop, please consider a thumbs up or share.

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Inbound Marketing | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Interview with Dan Sharp, Director of Screaming Frog

Interview with Dan Sharp, Director of Screaming Frog | Inbound Marketing | Scoop.it

Howdy Marketers!

Today I have legendary SEO who has created one of the best tools for all us search engine geeks- the Screaming Frog SEO Spider Tool.

Dan Sharp, Director at Screaming Frog, has developed search strategies for a variety of clients from international brands to small businesses since 2005.

He also designed and managed the build of the innovative Screaming Frog SEO Spider software. Since its launch, the SEO spider has quickly established itself as the leading onsite technical SEO auditing software.

A big thanks to Dan for spending the time answering my questions!

 

Read complete interview: http://www.techwyse.com/blog/interviews/interview-with-dan-sharp-director-of-screaming-frog/

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Interview with Dharmesh Shah @dharmesh of HubSpot @HubSpot

Interview with Dharmesh Shah @dharmesh of HubSpot @HubSpot | Inbound Marketing | Scoop.it

I am very happy to add one another awesome marketer to my list of great internet marketing personalities: Dharmesh Shah, co-founder and CTO of HubSpot. The company, based in Cambridge, Massachusetts and has over 10,000 customers and is a two-time member of the Inc. 500. HubSpot has raised over $100 million in venture capital.

I am very thankful to Dharmesh for giving this opportunity and answering all my questions. I certainly hope you enjoyed this interview and found useful. Please leave your comments below as I would love to hear from you!

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Top Internet Marketing Tools of 2014

Top Internet Marketing Tools of 2014 | Inbound Marketing | Scoop.it
To achieve and maintain strong rankings, your site needs to be best in class; it must offer a delightful user experience. There are some great free and paid tools that can help make your Internet marketing easier and more efficient.

We have compiled a list of tools that covers most, if not all categories of Internet marketing. These tools will save time while letting you do more. This makes marketing easier, more interesting, and even more fun! Using the software outlined here will give you a competitive edge over your rivals. We hope that this infographic leads you to some new discoveries. Enjoy!
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Interview with Neil Patel @neilpatel

Interview with Neil Patel @neilpatel | Inbound Marketing | Scoop.it
Howdy Inbound Marketers, Today we have an wonderful guest with us. At 21, he was named a top 100 blogger by Technorati and one of the top influencers on the web according to the Wall Street Journal. Neil Patel is the co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics. Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. Hope you enjoy the interview. :)


Q. In January 2013 you were interviewed by Jayson DeMers. In that interview you talked about link building and diversifying anchor text while link building. As you know, there have been several changes in Google algorithm in the past year. Moving forward what advice will you give for those site looking to “build links?”
A. If I were a marketer I wouldn’t worry about rich anchor text anymore or even manually building links. I would just focus on link building through content marketing. It will help you get more links to internal pages, which will help your overall site rank higher.
Q. What was the reason launched CrazyEgg.com? Please give us an example which shows crazyegg.com helped conversion rates?
A. When we had an agency, people used to tell us how they had all these visitors but they didn’t understand why they didn’t converted. We created Crazy Egg to help businesses understand what changes they need to make to maximize their conversion rate.
We have been around for around 7 years now and it has been an effective product, in which companies have been using us to maximize their conversion rates. For example Only Apartments ran a Crazy Egg test and they were able to increase their conversions by over 10% through placements of their CTAs. They were able to get this information through one simple report.
Q. http://www.onlinepokerlowdown.com/ - What were your plans with this blog? It seems now Mike Kam is managing the blog, did you sell it, if yes why?
A. I am not sure as it has been a back burner project. No one really works on it and I don’t see that changing anytime soon as poker isn’t a big passion of mine.
Q. What are some things to keep in mind when pitching business to investors? Please share some of your experiences with Kissmetrics and CrazyEgg.
A. This blog post will break down how we pitched investors: http://www.quicksprout.com/2009/01/21/how-to-raise-venture-capital/
Q. For visitors who convert after using multiple devices (mobile, tablets, PC), how does KissMetrics track this? How do you track and relate multi-devices visits? Unless a visitor is signed in, how effectively can KissMetrics relate this data.
A. We can track users across any device. Once a user logs in from multiple devices we connect the dots and data points on our end. But there is no way to track that it is the same person across multiple devices and platforms unless there is a transaction or a signing in that we are tracking.
Q. A heatmap only represents the distribution of interest on a page. How does CrazyEgg determine the order of elements viewed by a visitor?
A. We also have other reports like a scroll map that tracks things like mouse movements. So if a user isn’t clicking on elements that interest them, we can still show you what they are viewing.
Q. Any lessons learned in 2013 and actionable advice for 2014?
A. The big lesson I learned in 2013 is that I need to focus on my own businesses. I already knew that from past experiences, but I was investing in other companies as well. I learned that the best place to park my money is in myself.
As for 2014 I recommend that entrepreneurs focus on freemium. Paid ads are becoming expensive and through a freemium product or model you can create a large top of funnel.
Q. Whenever I see your blog, I am surprised to see the way you present data. You have a lot of inforgraphics. For example The advanced guide to link building chapter 1. What kind of tools/editor you use to create such blogs?
A. It’s all custom. I have a designer who works with me and she designs it all manually. No tools are used.
Q. Blogging and content marketing is the primary area which you target, please share some of your favourite tips and strategies you used to promote content.
A. You can find all of my strategies listed out in this guide: http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
Q. Any advice for Internet Marketers / SEOs for 2014.
A. You should focus on long tail traffic. It’s becoming more difficult to rank for head terms, but through content marketing you can easily rank for long tail keywords that are relevant.
Thank you very much Neil for taking the time out of your busy schedule.

Don’t be a passive web reader. Please leave your comments below as I would love to hear from you, teach us something you’ve learned from your experience. Or, tell me how I improve these interviews.
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Filthy Linking Rich: How to Passively Attract Valuable Links

Filthy Linking Rich: How to Passively Attract Valuable Links | Inbound Marketing | Scoop.it
The best ideas for
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How to Passively Attract Valuable Links #Backlinks #SEO

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Single Page Websites & SEO

Single Page Websites & SEO | Inbound Marketing | Scoop.it
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video autoplay) It’s […]

Via Jun Baranggan
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Wordpress SEO 2013 - SEO the HELL out of Wordpress

Thanks for watching - Wordpress SEO! join us @purpleturtlepro or at http://www.w3bdesign.ca/wordpress-seo-2013-seo-the-hell-out-of-wordpress/ for the full Vi...
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PPC Roundtable: What's Your Anti-Wishlist? | PPC Hero®

PPC Roundtable: What's Your Anti-Wishlist? | PPC Hero® | Inbound Marketing | Scoop.it
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer ...
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