Excerpt from the useful article by Neil Patel and published on his Quick Sprout Blog:
"Content marketing is more than writing blogs. Way more.
If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.
Then, when your blog is established and purring along, try throwing in a new type of content.
But before I share the 15 types of content that will drive you more traffic, there are a few things you need to know:
- You don’t need to try all of these examples - different content types suit different brands in different ways.
- Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway.
- Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month.
- This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary.
Let's look at these 15 content types (here just is the list):
#5: Book reviews
#6: Opinion post (a.k.a. “Rant”)
#7: Product reviews
#10: Link pages
#12: Case Study
#15: Research and original data
The more types of content you use, the more powerful your content marketing efforts become. Content, regardless of its form, speaks to an audience. That audience, in turn, listens, shares, learns, and converts.
There’s a wealth of potential here — the kind of potential that your brand needs in order to advance to the next level. Now, you have a plan to get there..."
Each type is analyzed with more information, how to do it, things to keep in mind and useful external links.
Read full, long and interesting article here:
Via Giuseppe Mauriello