Inbound marketing and customer experience
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Inbound marketing and customer experience
Enhancement of search engines algorithms got those two disciplines very connected. References to enhance the quality of your content.
Curated by Emile Fyon
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Why marketers need to be not just helpful, but useful

Why marketers need to be not just helpful, but useful | Inbound marketing and customer experience | Scoop.it
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical concept for many marketers.
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How Saving On Design Could Cost You More In The Long Term

How Saving On Design Could Cost You More In The Long Term | Inbound marketing and customer experience | Scoop.it
One of the most common questions you ask me is: Who is your designer? Once I tell you that I have an in-house designer and I also contract out a large por
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7 Eye-Catching Email Subject Lines to Catapult Your Open Rates

7 Eye-Catching Email Subject Lines to Catapult Your Open Rates | Inbound marketing and customer experience | Scoop.it
Craft powerful, eye-catching email subject lines that grab your reader's attention, increase your subscriber's engagement & catapult your open rates.
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What does a perfect agile marketing strategy look like?

What does a perfect agile marketing strategy look like? | Inbound marketing and customer experience | Scoop.it
A few months ago I compiled a list of 26 wonderful agile marketing campaigns, which proves that there are some serious wins to be had for brands that can act fast.
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The Anatomy of a Perfect Facebook Post

The Anatomy of a Perfect Facebook Post | Inbound marketing and customer experience | Scoop.it
Facebook’s power as a marketing platform is undeniable. It offers you the ability to build an audience from its selection ...
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Are These 6 Stupid Blog Mistakes Costing Your Business New Leads?

Are These 6 Stupid Blog Mistakes Costing Your Business New Leads? | Inbound marketing and customer experience | Scoop.it
Does your blog generate the business you deserve? Let’s have a look at the 6 most common blog mistakes that could be screwing up your business leads.
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The 59 Second Rule: 3 Reasons Why Users Leave a Website

The 59 Second Rule: 3 Reasons Why Users Leave a Website | Inbound marketing and customer experience | Scoop.it
This article looks at at some major reasons why users leave a website and, of course, how you can capture their attention instead—in 59 seconds or less!
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Lee Tonitto's curator insight, July 29, 2013 5:59 AM

You only have 1 minute to grab the attention of your audience online

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Fix Your Landing Page Mistakes and Increase Conversions

Fix Your Landing Page Mistakes and Increase Conversions | Inbound marketing and customer experience | Scoop.it
Conversion expert, Peep Laja, rips apart 5 landing pages, uncovers common mistakes & tells you how to improve your landing pages to increase conversions.
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Top Usability Mistakes in Web Design

Top Usability Mistakes in Web Design | Inbound marketing and customer experience | Scoop.it
High-quality usability has been the center of discussions in the industry in the past ten years, as it becomes more and more important for users.
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Make your SEO content shine in search with Schema

Make your SEO content shine in search with Schema | Inbound marketing and customer experience | Scoop.it
SEO expert Carrie Hill discusses how to use Schema markup for SEO content, and how using Schema greatly enhances content visibility and your marketability.
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Why Does SEO Take So Long? - Search Engine Journal

Why Does SEO Take So Long? - Search Engine Journal | Inbound marketing and customer experience | Scoop.it
Why does SEO take so long? It's a question many frustrated business owners have asked again and again. It's a completely valid question--yet one that r
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Top 13 Keyword Research Mistakes

Top 13 Keyword Research Mistakes | Inbound marketing and customer experience | Scoop.it
If you're doing keyword research, you might as well be doing it right, so don't make the following 13 keyword research mistakes: Learn more.
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Three things SEOs need to know to prevent site redesign disaster

Three things SEOs need to know to prevent site redesign disaster | Inbound marketing and customer experience | Scoop.it
Site redesign is an inevitable, cyclical part of online business.
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The Definitive Guide to Growth Hacking

The Definitive Guide to Growth Hacking | Inbound marketing and customer experience | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
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What 7 Legendary Copywriters Can Teach Us About Web Copy

What 7 Legendary Copywriters Can Teach Us About Web Copy | Inbound marketing and customer experience | Scoop.it
Old-fashioned advertising writers can teach us a few tricks about writing web copy that sells. Learn these 9 lessons every copywriter must know.
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21 (Mostly) Free Web Usability Tools You Can't Do Without

21 (Mostly) Free Web Usability Tools You Can't Do Without | Inbound marketing and customer experience | Scoop.it
Do marketers need to care about web usability? Here's why you should and 21 tools to help improve user experience on your website.
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7 Conversion Lessons Learned From Eye Tracking

7 Conversion Lessons Learned From Eye Tracking | Inbound marketing and customer experience | Scoop.it
You’ve seen those eye tracking reports before, but have you ever run one? Chances are you haven’t. Although they are costly and time-consuming, you can
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24 beautifully-designed web dashboards that data geeks will love

24 beautifully-designed web dashboards that data geeks will love | Inbound marketing and customer experience | Scoop.it
We live in a world of big (and little) data, and many people have to make sense of numbers as part of their job. The trouble is that there can be a lot of friction involved when mining the data.
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10 Quick Copy Tweaks for High-Converting Websites - Visual Website Optimizer Blog

10 Quick Copy Tweaks for High-Converting Websites - Visual Website Optimizer Blog | Inbound marketing and customer experience | Scoop.it
10-minutes is all you need to implement these high-converting copy tweaks.
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17 useful examples of EU Cookie Law compliance

17 useful examples of EU Cookie Law compliance | Inbound marketing and customer experience | Scoop.it
The EU e-Privacy Directive was introduced last year as a way of forcing websites to be more open about the type of cookies they used to track visitors.
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Top 6 SEO Copywriting Tips for Maximizing Traffic and Conversions

Top 6 SEO Copywriting Tips for Maximizing Traffic and Conversions | Inbound marketing and customer experience | Scoop.it
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The Three Keys To An Amazing Call To Action

The Three Keys To An Amazing Call To Action | Inbound marketing and customer experience | Scoop.it
1 - There has to be a clear benefit for the reader 2 - It has to be easy for the reader to perform the desired action 3 - There has to be a clear benefit to you the blogger I will tell you upfront ...
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Repurposing Content: Top Benefits, Techniques & Tools

Repurposing Content: Top Benefits, Techniques & Tools | Inbound marketing and customer experience | Scoop.it
Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less effort.
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How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] | Inbound marketing and customer experience | Scoop.it
Learn how to use a keyword tool to generate blog topic ideas.
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