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Five Things Every Advertiser, Marketer, And PR Pro Should Know

Five Things Every Advertiser, Marketer, And PR Pro Should Know | InBound Marketing | Scoop.it

Rich Becker shares a thoughtful post... ...In truth, ten years of material is a pretty conservative estimate but not because of the quantity. The way I see it, there is never any shortage of material as long as the instructor continues to explore, learn and grow. Ideally, they will with one foot in academics and one in the real world but sometimes one or the other will suffice. No one ever wants to feel dusty or complacent unless they've given up. Eventually, I settled on five things I wish every advertiser, marketer and PR pro knew because I think all of us, at one time or another, grows weary of watching people fail. That's the way marketing works. You can put in hard work or learn the hard way....


Via Jeff Domansky
Knowva Consulting's insight:

Love this point from this excellent article:

"Every time you introduce yourself as a noun, the person you're speaking to asks themselves if they need one. Do I need a plumber? Do I need a social media expert? Do I need an advertising agency? Maybe it would be more worthwhile to conjure up a different question inside their heads. Or, better yet, keep your mouth shut and let them tell you what they need."

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Jeff Domansky's curator insight, May 16, 2013 2:44 PM

Rick Becker is always inspirational as he shows in this thoughtful post.

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3 hard truths about social media everyone needs to face right now

3 hard truths about social media everyone needs to face right now | InBound Marketing | Scoop.it
On most of the popular social media channels, how many times do you see a list of suggested friends that you can add to your network? This is a great feature to help you connect with people that yo...
Knowva Consulting's insight:

An insightful read.
"1. Social media is public
2. Social media is addictive
3. Social media can make you ill"
The third hard truth is well-worth considering.

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Social Media for Family Physicians

Social Media for Family Physicians | InBound Marketing | Scoop.it
Academy Providing Social Media Resources for Family Physicians AAFP News Now The new social media resource recommends that physicians explore the use of social media and decide individually if social media is right for their practice, patients and...
Knowva Consulting's insight:

"The new social media resource recommends that physicians explore the use of social media and decide individually if social media is right for their practice, patients and community. The document also points out some reasons family physicians might want to use social media, including keeping patients engaged and informed, communicating with peers, and sharing information with legislators."

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Social Media Fight: Tumblr vs. Twitter, Best for Creative Work

Social Media Fight: Tumblr vs. Twitter, Best for Creative Work | InBound Marketing | Scoop.it
The Guardian Tumblr founder attacks Twitter and claims his site is best for creative work The Guardian Tumblr founder David Karp has hit out at Twitter, describing its publishing of follower numbers as "really gross" and claims that Tumblr is the...
Knowva Consulting's insight:

The young US tech entrepreneur, David Karp, has hit out at rivals such as Twitter, describing the publishing of follower numbers as "really gross", and claims that Tumblr is the leading social network to house new creative work. He said, "We don't share stats, so your follower counts, your performance isn't published to the world."

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How to Improve Your Social Media Marketing Return on Investment

How to Improve Your Social Media Marketing Return on Investment | InBound Marketing | Scoop.it

Social Media ROI: here's how to align some of your social media actions with your business goals and make it easier to determine your social media marketing ROI.


Via Kamal Bennani
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The Best Times to Post to Social Media

The Best Times to Post to Social Media | InBound Marketing | Scoop.it
Make sure as many fans as possible see your updates. Follow these general time guidelines.

Via iNeoMarketing
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iNeoMarketing's curator insight, June 10, 2013 7:32 AM
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Peter Wilkinson www.peter.uk.com's curator insight, June 10, 2013 8:59 AM

This is an interesting info graphic, but I would suggest it depends on your specific target audience - What are your comments and thoughts on that!

iNeoMarketing's comment, June 10, 2013 10:31 AM
We agree with Peter Wilkinson's comment: depends on your audience. Which, of course, means testing and metrics.
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Why Agencies Shouldn't Respond to Client RFP's.

Why Agencies Shouldn't Respond to Client RFP's. | InBound Marketing | Scoop.it

A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret.... ...It’s time for agencies to stop mooing. It’s time for agencies to stop dropping their pants. It’s time for agencies to stop chasing rejection and the RFP of the day and focus on developing a vibrant network of prospects and alliance partners. It is time for all agencies to just say NO. NO. NO.


Via Jeff Domansky
Knowva Consulting's insight:

Hank uses a somewhat sarcastic tone to discuss the UN-importance of RFPs. The client asking for proposals ultimately is trying to quantify skills and campaigns that, in order to be effective, must be emotional and pull at  heart-strings; and therefore are NOT quantifiable.

RFPs commonly refuse to interact with agencies once a decision has been made. Hank writes: "The hours of completing an RFP are not worth a one-minute email."

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Jeff Domansky's curator insight, June 9, 2013 2:28 PM

I like Hank Blank's thinking. Often, I think RFPs are managed by inexperienced juniors or the purchasing department. Knowing the source and decision process will tell you plenty and whether to even consider the RFP. 

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Social Media: The Best Time to Post on Facebook

Social Media: The Best Time to Post on Facebook | InBound Marketing | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
Knowva Consulting's insight:

A strong reaffirmation of the importance of marketing in your social media marketing.

From the article: "the best time to post depends on your business and your audience." The author summarizes her views with "The best time to post on Facebook is when your audience will see it. And this is going to be unique to you and your business."

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Twitter Signs Its Second Big Ad Deal, This Time with WPP

Twitter Signs Its Second Big Ad Deal, This Time with WPP | InBound Marketing | Scoop.it
Twitter Signs Its Second Big Ad Deal, This Time with WPP
All Things Digital
In April, Twitter linked up with ad giant Starcom in a deal worth “hundreds of millions” over a few years. Now it has another one, with Starcom's rival WPP.
Knowva Consulting's insight:

From the article, about the new deal with WPP:

“global strategic partnership” that will “see the launch of new data products and services, the integration of Twitter data into key WPP media and analytics platforms, training for staff in the application of these new capabilities and a partnership approach to key clients and markets.”

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Know How Social Media Fits Your Marketing Strategy

Know How Social Media Fits Your Marketing Strategy | InBound Marketing | Scoop.it
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to... (What's going on?
Knowva Consulting's insight:

This interesting article about marketing strategy starts out contrarian and then quickly makes this important point:

"The key is to know when using social media fits strategically with what you are trying to accomplish."

"It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium."

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Social Media for Business: You Must Know Your Audience

Social Media for Business: You Must Know Your Audience | InBound Marketing | Scoop.it
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Knowva Consulting's insight:

Some great insights in this article:

- Focusing only on creating buzz will not help you nurture relationships, nor grow your business.

- Community does not happen overnight.

- Know with WHOM you want to have a conversation, so you can nurture a relationship.

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Twitter Lead Generation Cards Let Advertisers Collect Email Addresses

Twitter Lead Generation Cards Let Advertisers Collect Email Addresses | InBound Marketing | Scoop.it

Select advertisers can now build their email marketing list right in Twitter.

 

The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet.


Via iNeoMarketing
Knowva Consulting's insight:

Twitter explains the new feature:

Think of a Lead Generation Card as a landing page within a Tweet. This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you.

Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing customer relationship management (CRM) system (e.g., salesforce.com).

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iNeoMarketing's curator insight, May 29, 2013 9:35 AM

We completely missed this! Twitter is absolutely correct: the Lead Generation Card is for all intents and purposes a Landing Page! Collecting email addresses for lead nurturing...Fantastic!!!


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Social Media Marketing is Still Word-of-Mouth Marketing

Social Media Marketing is Still Word-of-Mouth Marketing | InBound Marketing | Scoop.it
Old-fashioned word of mouth is still valuable, and social media marketing is still word of mouth — just with a lot more people to communicate with (Social media is essential to your business — here’s how to use it
Knowva Consulting's insight:

This is a great article outlining:

- the importance of an online presence (e.g., blog) even for traditional word-of-mouth businesses,

- clearly understanding and defining your key message,

- developing a marketing plan that includes social media marketing,

- selecting the fewest social media sites so as not to spread your budget too thin,

- using analytics to identifying what is working and what is not.

 

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10 Top Pinterest Tips For Your Business

10 Top Pinterest Tips For Your Business | InBound Marketing | Scoop.it
Pinterest is one of the top online social networks. Yet many business owners are still not sure about Pinterest; they are afraid to venture into ...
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Social Media Advice, Depends On Your Audience

Social Media Advice, Depends On Your Audience | InBound Marketing | Scoop.it
Here are five social media tips you may want to ignore, but you didn't hear that from me.
Knowva Consulting's insight:
The author presents five tips, which you may want to ignore, depending on your target audience: 1. Post content every single day 2. Ignore paid media 3. Automation is a social media sin 4. Always include a call to action 5. Post at a specific time
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Social Media Platform Will Track Mobile Users Location: Retailer Promo Tweets

Social Media Platform Will Track Mobile Users Location: Retailer Promo Tweets | InBound Marketing | Scoop.it

"Twitter Is Testing A Feature That Will Use Your Location So Companies Can Tweet Promotions To You Based on Your Mobile Device's Location"

Knowva Consulting's insight:

More ways to highjack retail customers from your competitors!

"Twitter is working on a way to figure out mobile users' latitude and longitude so that retailers can tweet promotions and other ads to people who are close to their stores. It could be out by the end of the year, right in time for holiday shopping."

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Facebook and Twitter Are Slowly Becoming Each Other

Facebook and Twitter Are Slowly Becoming Each Other | InBound Marketing | Scoop.it
New York Magazine
Facebook and Twitter Are Slowly Becoming Each Other
New York Magazine
Facebook has been borrowing features from other social networks, and vice versa, for years.
Knowva Consulting's insight:

"In the last few weeks alone, Facebook has added Twitter-style hashtags and verified profiles. Facebook-owned Instagram may be adding a video feature, essentially aping Twitter's Vine."

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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | InBound Marketing | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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Social media best for tourism marketing

Social media best for tourism marketing | InBound Marketing | Scoop.it

The country's first conference on travel technology got underway here Saturday with a call to tourism and allied businesses to utilise social media, the blog world and digital applications for marketing their services to the new, tech-savvy global traveller."

Knowva Consulting's insight:

"Social media has become a constant presence throughout the traveller's life cycle, from the decision and planning stage, the actual vacation to post holiday," said Selina Power.

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Social Media vs Search Engine Marketing

Social Media vs Search Engine Marketing -

A Battle of Internet Marketing Titans [Video Infographic]

by @MDGadvertising

Knowva Consulting's insight:

Very fun video:

"Lead Generation: Search Engine Optimization

Brand Awareness and Exposure: Social Media Marketing

Local Business Visibility: Search Engine Optimization

Customer Interaction: Social Media Marketing"

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Local Laundromat Employs Social Media Coordinator

Local Laundromat Employs Social Media Coordinator | InBound Marketing | Scoop.it
Local Laundromat Employs Social Media Coordinator The Onion (satire) CHESTER, PA—Saying that it was the next logical step for the company, the owners of local laundromat Sudz Cleaners told reporters Tuesday that they had recently hired social media...
Knowva Consulting's insight:

Article discusses effective ways to market global for a local business:

"They are currently allocating $50,000 for just one social media position, they hope to offset the cost by raising the price of laundry detergent tablets in the vending machine by $0.20."

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5 Creative Ways Government is Experimenting with Social Media

5 Creative Ways Government is Experimenting with Social Media | InBound Marketing | Scoop.it
5 (weird) ways government is experimenting with social media
Fortune
But beyond the usual applications, governments are also experimenting with using social media in surprising, progressive and sometimes just plain weird ways.
Knowva Consulting's insight:

The author describes these uses of Social Media as weird whereas I'd like to think of them as creative with a bit of natural human interest and fun. The top two, in my humble opinion:

"1. Detecting earthquakes before they happen

2. Preparing for the zombie apocalypse"

 

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The 6 Ways To Do Social Media Successfully

The 6 Ways To Do Social Media Successfully | InBound Marketing | Scoop.it

Year after year, survey after survey, the greatest challenge facing marketers interested in content marketing is producing sufficient quality content. Last year, the Content Marketing Institute and MarketingProfs ran a joint survey showing that the producing content was the greatest challenge facing marketers (64% of respondents). Similarly, last year, at Curata, we ran a B2B Marketing Trends Survey and found that the single greatest challenge was creating sufficient original content at 69%. Even anecdotally, if you have attempted content marketing, you have likely faced this challenge yourself. Most organizations are quick to start a new blog, and create an introductory post, followed by a few other introductory thought leadership posts, before letting it languish. Though we all know content marketing works when it’s done right, few of us, are able to pull it off. The Only 6 Ways to Build a Sustainable Content Marketing Organization But some organizations are able to reliably produce sufficient content on a regular basis and feed the content beast. There’s only four possible ways to do this. Here’s an overview along with the tools to use and the pitfalls to avoid....


Via Jeff Domansky
Knowva Consulting's insight:

From this comprehensive article:

"1. Hire a Dedicated Content Creator

2. Crowd Source Internally

3. Outsource

4. Collect User Generated Content

5. License Content

6. Curate Other People’s Content"

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Jeff Domansky's curator insight, June 2, 2013 6:38 PM

Interesting look at the challenge of producing quality content and six ways to approach it.. 

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Twitter is the World's New Town Square

Twitter is the World's New Town Square | InBound Marketing | Scoop.it

While people once gathered way back when around the town square to talk about the news of the community, Twitter is now the global town square.

Twitter is not the law enforcement agency. While Twitter does have to address security in the form of hackers and compromised accounts with tools like two-factor authentication, the users are responsible for moderating the conversation.

Knowva Consulting's insight:

Twitter CEO Dick Costolo at the All Things D conference said "the beauty of Twitter today is when rumors surface, the crowd is doing a good job of sorting out what is real and what is rumor. Twitter will not take the place of news organizations; it will be a complement to them."

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Teens migrating to Twitter, Instagram, Tumblr as preferred Social Media over Facebook

Teens migrating to Twitter, Instagram, Tumblr as preferred Social Media over Facebook | InBound Marketing | Scoop.it
WASHINGTON (AP) — Twitter is booming as a social media destination for teenagers who complain about too many adults and too much drama on Facebook, according to a new study published Tuesday about online behavior.
Knowva Consulting's insight:

This article is based on a poll that surveyed 802 parents and their 802 teens, and was conducted between July 26 and September 30, 2012:

"Teens told researchers there were too many adults on Facebook and too much sharing of teenage angst and inane details like what a friend ate for dinner."

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The Periodic Table Of Social Media - AllTwitter

The Periodic Table Of Social Media - AllTwitter | InBound Marketing | Scoop.it
The Periodic Table Of Social Media (That's cool. "@alltwtr: The Periodic Table Of Social Media http://t.co/gPatLnf2LR" #socialmedia)
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