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Inbound Digital Marketing with WhiteSpace
Inbound Digital Marketing with WhiteSpace
Fish Where The Fish Are! Drip campaigns to workflows, effective landing pages and inspiring calls-to-action - explore the world of inbound marketing/social media. We are WhiteSpace and we love inbound marketing!
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Learn How To Focus Your SEO Efforts for Maximum Visibilty

Learn How To Focus Your SEO Efforts for Maximum Visibilty | Inbound Digital Marketing with WhiteSpace | Scoop.it

Learn how to focus your SEO efforts for maximum visibility. Are you using outdated search engine optimization (SEO) tactics? If so, you've probably noticed a decline in website traffic. Get our free Ebook today.

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Uncovering the Relationship Between the Conscious and Unconscious Mind of a Consumer - The Agency Post

Uncovering the Relationship Between the Conscious and Unconscious Mind of a Consumer - The Agency Post | Inbound Digital Marketing with WhiteSpace | Scoop.it
Can marketers unlock a brands hidden vulnerabilities or hidden potential by understanding more about the mind of the consumer?
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The Million-Dollar Play To Make The Internet More Meaningful

The Million-Dollar Play To Make The Internet More Meaningful | Inbound Digital Marketing with WhiteSpace | Scoop.it
Meet the creators of the Meaningful Content Fund, who would like you to click on this important story, not that cat video.
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Most Companies Expect CMO to Lead Digital Transformation

Altimeter's Brian Solis debuts new research on digital transformation and marketing's role in the change.
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Millennials Have Embraced Digital Banking, These Are The Services They're Using

Millennials Have Embraced Digital Banking, These Are The Services They're Using | Inbound Digital Marketing with WhiteSpace | Scoop.it
More than half of millennials transfer money via digital means.
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Did You Miss Out on the Super Bowl of Marketing to Black Women?

Did You Miss Out on the Super Bowl of Marketing to Black Women? | Inbound Digital Marketing with WhiteSpace | Scoop.it
The Essence Festival allows marketers to connect with demographic that often feels forgotten by advertisers.
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Google Is About To Take Over Your Whole Life, And You Won't Even Notice

Google's new design ethos, living on and beyond every screen, could make Google an amorphous problem solver of unimaginable scale.
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An Exhaustive List of Google's Ranking Factors [Infographic]

An Exhaustive List of Google's Ranking Factors [Infographic] | Inbound Digital Marketing with WhiteSpace | Scoop.it
Find an exhaustive list of Google's 200 ranking factors.
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Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018 | Inbound Digital Marketing with WhiteSpace | Scoop.it
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there's been one significant change: national TV advertising is now smaller than digital media advertising.
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Creating Effective Mission Statements That Have Meaning and Function

Creating Effective Mission Statements That Have Meaning and Function | Inbound Digital Marketing with WhiteSpace | Scoop.it
Mission statements can be a very effective business tool if you know how to write them and implement them in your business.
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How to Turn Visitors into Active Online Shoppers with Email Marketing

How to Turn Visitors into Active Online Shoppers with Email Marketing | Inbound Digital Marketing with WhiteSpace | Scoop.it
Turn Visitors and Shopping Cart Abandonment into Active Online Shoppers with Email Marketing Strategies and Increase Online Sales
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SMBs Increase Spending, Time Invested in Social

SMBs Increase Spending, Time Invested in Social | Inbound Digital Marketing with WhiteSpace | Scoop.it
Small and medium-sized businesses (SMBs) have continued to see success with social media, and they're upping budgets and time invested in the channel as a result. As usage grows, social media marketing is establishing itself as part of SMBs' overall marketing mix.
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Four Competencies That Build Trust

Four Competencies That Build Trust | Inbound Digital Marketing with WhiteSpace | Scoop.it
When employees feel high levels of trust, they feel a sense of calm happiness. They take pride in their work, they communicate openly and honestly, and to the
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Elon Musk’s Answer To Stephen Colbert’s Vision Of Ambient Wireless Charging: “We’ll Do It” | TechCrunch

Elon Musk’s Answer To Stephen Colbert’s Vision Of Ambient Wireless Charging: “We’ll Do It” | TechCrunch | Inbound Digital Marketing with WhiteSpace | Scoop.it
Last night Tesla's Elon Musk appeared on The Colbert Report, and he discussed some of SpaceX's recent successes, the upcoming update for Tesla vehicles that..
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Five Ways To Transform Your Email Marketing

Five Ways To Transform Your Email Marketing | Inbound Digital Marketing with WhiteSpace | Scoop.it
Biotech is an exciting industry, but the pace of innovation (and strict regulation) means entrepreneurs must do their due diligence before entering the market.
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Why Women Are The Real Power Behind The Social Media – Jewish Business News

Why Women Are The Real Power Behind The Social Media – Jewish Business News | Inbound Digital Marketing with WhiteSpace | Scoop.it
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SEO recruiters look for journalists as Google gets fussier

SEO recruiters look for journalists as Google gets fussier | Inbound Digital Marketing with WhiteSpace | Scoop.it
In a guest post for OJB, Nick Chowdrey looks at why increasing numbers of SEO agencies are hiring journalists. As online marketing and search engine optimisation (SEO) practices have evolved, journ...
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Riding the Waves of Digital Marketing: The Future Is NOW

Riding the Waves of Digital Marketing: The Future Is NOW | Inbound Digital Marketing with WhiteSpace | Scoop.it
Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy....
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Marketing’s influence on business strategy growing in correlation with data investment: PwC

Marketing’s influence on business strategy growing in correlation with data investment: PwC | Inbound Digital Marketing with WhiteSpace | Scoop.it
Marketing's influence over business strategy is growing in correlation with data investment, according to a survey of senior Australian marketers by PwC. The survey also confirms a major shift toward owned media at the expense of paid media.   The majority of Australian marketing departments are moving their spending away from traditional advertising and towards ‘owned’ channels, according to PwC’s Australian ‘Entertainment and Media Outlook 2014-2018,’ which was released today. 67% of senior marketers have seen a shift in budget allocation from ‘paid’ to ‘owned’ channels over the previous 12 months, according to the joint PwC-Australian Marketing Institute (AMI) survey of 162…
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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | Inbound Digital Marketing with WhiteSpace | Scoop.it
Panda 4.0: Good news for content, bad news for link-stuffing. From PR Week
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5 Ways To Pin Like A Boss On Pinterest | Fast Company

5 Ways To Pin Like A Boss On Pinterest | Fast Company | Inbound Digital Marketing with WhiteSpace | Scoop.it

A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?

 

For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.

 

But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 6, 2014 12:54 AM

Have you joined the Pinterest craze yet? Here's everything you always wanted to know about the online pinboard site, but were afraid to ask.

Chris Agro's curator insight, July 6, 2014 10:07 AM

Strategies to make the most out of marketing on Pinterest. -Chris Agro (@agrotising)

Steve Whitmore's curator insight, July 7, 2014 8:49 AM

This article made me take a second look at Pinterest.  Check out the Pinterest page for MASSW (http://www.pinterest.com/masswmi/).  Also check out some of the followers for their boards.  There are tons of resources!!

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Marketers Must Be Data Stewards -- Here's How

We can't allow regulators and policy makers to mess with innovation, our digital lifestyles and a data-driven industry.
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What Is Upselling And How Can It Help You Grow Your eCommerce Business

What Is Upselling And How Can It Help You Grow Your eCommerce Business | Inbound Digital Marketing with WhiteSpace | Scoop.it
Cross-selling and upselling offer significant opportunities for so many online retailers, from the biggest to the very smallest.
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5 Ways Google+ Enhances Your SEO

5 Ways Google+ Enhances Your SEO | Inbound Digital Marketing with WhiteSpace | Scoop.it
Any business looking to boost their overalll search engine visibility can't ignore Google+.
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Canada Neck and Neck with US on Social Network, Facebook Penetration

Canada Neck and Neck with US on Social Network, Facebook Penetration | Inbound Digital Marketing with WhiteSpace | Scoop.it
Social network penetration in North America is almost evenly spread across the region. This year, 68.0% of internet users in Canada will use social sites, compared with 68.6% in the US. But the percentage of social networkers in Canada who use Facebook is slightly higher than in the US, a trend that will continue through 2018.
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