You hired an SEO firm a few months ago, but now you're worried you might be getting ripped off. How can you tell? And how could you have avoided this?
Here are ways you and your SEO firm can work together to achieve your objectives:Understand what SEO services are, and aren’t.Hire the right firm.Set clear expectations.Make sure you work together to define what success will look like.Recognize who the experts are, and on what. Communicate.Demand transparency, but don’t micromanage.Give it time.
How can I tell if I should fire my SEO firm?
Online marketing expert Neil Patel of KISSmetrics has an excellent, in-depth article on how to know if your SEO firm is helping or hurting you. Some of the ways he says you can tell if your SEO firm should be fired are if:They have nothing to showThey don’t ask you for anythingThey have no suggestions for improvementThey won’t share their techniques
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