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Why Your SEO Firm Is Failing - Forbes | #TheMarketingTechAlert

Why Your SEO Firm Is Failing - Forbes | #TheMarketingTechAlert | Inbound | Scoop.it
You hired an SEO firm a few months ago, but now you're worried you might be getting ripped off. How can you tell? And how could you have avoided this?

 

Basic/ Condensed...

 

Here are ways you and your SEO firm can work together to achieve your objectives:

Understand what SEO services are, and aren’t.Hire the right firm.Set clear expectations.Make sure you work together to define what success will look like.Recognize who the experts are, and on what. Communicate.Demand transparency, but don’t micromanage.Give it time.

 

How can I tell if I should fire my SEO firm?

Online marketing expert Neil Patel of KISSmetrics has an excellent, in-depth article on how to know if your SEO firm is helping or hurting you. Some of the ways he says you can tell if your SEO firm should be fired are if:

They have nothing to showThey don’t ask you for anythingThey have no suggestions for improvementThey won’t share their techniques

 

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marketingIO's curator insight, April 10, 2014 12:56 PM

The greatest step: a common understanding. The SEO firm needs to level-set with the client as to expectations, especially when results are often reliant on activities by the client, e.g., fresh content. And when working with an SEO, include SEO work on the content itself!

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database) - HubSpot | #TheMarketingTechAlert

Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database) - HubSpot | #TheMarketingTechAlert | Inbound | Scoop.it

Basic/ Digest...

 

Always Be Influencing

Most decision-making processes within organizations are non-linear -- they're heavily influenced by current business conditions, the personalities and business units involved, and the relationships and context everyone involved in the decision bring to bear on the project. As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.

 

Other reasons…

Inbound Helps You Actively ListenEmpowering Your Internal ChampionYour Leads Are BusyMarket TractionYour Competition Likely Has Your Contacts, Too

 

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marketingIO's curator insight, March 30, 2014 8:05 PM

The only reason why this might make sense is to reach those into whom your prospect report (to generate awareness and air cover). But even then, your work should be outbound oriented (get their information!). Practically speaking, given a limited amount of manpower and budget, why would you want to waste time on inbound if you know everyone in your market.

Karen Kerski's curator insight, December 12, 2014 10:45 AM

We are a HubSpot reseller and client. We see website performance in real-time and easily create CTAs, blogs and automate follow-up to prospects 24/7/365.

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Busting the Top 15 SEO Myths of 2014

Busting the Top 15 SEO Myths of 2014 | Inbound | Scoop.it
It's tough to tell what's real and what’s myth today when it comes to SEO best practices. So we asked the SEO community to bring us up to date on the current state of link building, content marketing, social media and more.

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Inbound | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


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Issy Wiggins's curator insight, June 24, 2014 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 2014 5:02 AM

tres jolie infographie suur l'état des social medias....

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Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data] - Search Engine Land

Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data] - Search Engine Land | Inbound | Scoop.it
Search Engine Land Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data] Search Engine Land By knowing what your rivals are doing in their SEO and social media space, not only will you have a better knowledge of their online...
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Fetch As Google Is Getting Better, Now Renders Pages As Googlebot Sees Them - Search Engine Journal

Fetch As Google Is Getting Better, Now Renders Pages As Googlebot Sees Them - Search Engine Journal | Inbound | Scoop.it
Google announced on their Webmaster Central blog today that they have recently updated their Fetch As Google tool, which now gives users the ability to ren
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Rescooped by Scott True from The MarTech Digest
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2014 Inbound Trends - Moz | #TheMarketingTechAlert

 

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marketingIO's curator insight, April 27, 2014 3:53 PM

You'll want to run through this deck.

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Inbound | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good, Jeff Domansky
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Rescooped by Scott True from Public Relations & Social Media Insight
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Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes | Inbound | Scoop.it

Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

 

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).

 

The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....


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Orlando Delgado's curator insight, June 23, 2014 7:54 AM

And we thought traditional human means of communications was dead...

Two Pens's curator insight, June 23, 2014 9:05 PM

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.

Hassan Aslam Vohra's curator insight, June 24, 2014 2:53 AM

Like & Comment..... :)

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11 Hot SEO Tools Every Publisher Should Use - Huffington Post

11 Hot SEO Tools Every Publisher Should Use - Huffington Post | Inbound | Scoop.it
11 Hot SEO Tools Every Publisher Should Use Huffington Post However, despite the fact that SEO plays an inarguably important role in the success of my business, many online publishers continue to neglect their SEO strategy, usually due to a lack of...
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True Confessions of a Former SEO Whore - Huffington Post

True Confessions of a Former SEO Whore - Huffington Post | Inbound | Scoop.it
True Confessions of a Former SEO Whore
Huffington Post
Admittedly, my digital marketing career never really took off until I started doing SEO in 2007.
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