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Customer Development in infografica!

Customer Development in infografica! | Inbound and Neuro Marketing | Scoop.it
Entrepreneurship and Conservation

Via Beople
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Beople's curator insight, December 13, 2012 3:27 AM

Un diagramma visuale per spiegare il processo del customer development (vedi http://businessmodelcanvas.it/bmc/customer-development.html) ovvero il processo di sviluppo del cliente. Il #custdev definisce il ciclo iterativo attraverso il quale testare e ritestare sul campo il proprio modello di business, cercando di risolvere le carenze e superarne i limiti prima del lancio effettivo sul mercato.

Inbound and Neuro Marketing
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The three parts of a good hotel USP and how to define yours

The three parts of a good hotel USP and how to define yours | Inbound and Neuro Marketing | Scoop.it
Every hotel needs to discover what is unique about them and promote that in their marketing and advertising efforts. It's true to independent hotels, for hotel chains, for individual hotels within .

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WIHPhotel's curator insight, February 11, 9:45 AM

The three parts of a hotel USP are:

1. Location

2. Comfort

3. Value

Every hotel has a USP, now here's how you can determine yours.

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Pinterest Drives The 'Reverse Showrooming' Phenomenon, Where Shoppers Browse Online But Buy In-Store

Pinterest Drives The 'Reverse Showrooming' Phenomenon, Where Shoppers Browse Online But Buy In-Store | Inbound and Neuro Marketing | Scoop.it
Pinterest, and specifically the act of "pinning," is driving people into stores and influencing purchase decisions.

Via Alessandro Turco
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Content May Change Real Behavior: Neuromarketing Insights

There has been a recent emphasis on content but little research supporting it -- here is some.  Also support for neuromarketing. Take Aways "An ad is only as strong as its central argument, which m...
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How to Use Ebooks Strategically and Reach Your Content Marketing Goals - via @ajohnsonseo

Find The Best Inbound Marketing Content In The World From Inbound.org.
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NeuroMarketing & NLP Marketing

NeuroMarketing & NLP Marketing | Inbound and Neuro Marketing | Scoop.it
Hello Warriors, I'd like to bring up the subject of NeuroMarketing & NLP Marketing.
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What exactly is inbound marketing? Part two: the nuts and bolts

What exactly is inbound marketing? Part two: the nuts and bolts | Inbound and Neuro Marketing | Scoop.it
In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content.
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The inbound marketing process

The inbound marketing process | Inbound and Neuro Marketing | Scoop.it
An infographic showing how to plan and manage inbound marketing I'm a big fan of the inbound marketing model, sometimes incorrectly referred to by the nar. Marketing topic(s):Managing digital marketing.

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Customer Development in infografica!

Customer Development in infografica! | Inbound and Neuro Marketing | Scoop.it
Entrepreneurship and Conservation

Via Beople
reverse_the_funnel's insight:

Cool !

more...
Beople's curator insight, December 13, 2012 3:27 AM

Un diagramma visuale per spiegare il processo del customer development (vedi http://businessmodelcanvas.it/bmc/customer-development.html) ovvero il processo di sviluppo del cliente. Il #custdev definisce il ciclo iterativo attraverso il quale testare e ritestare sul campo il proprio modello di business, cercando di risolvere le carenze e superarne i limiti prima del lancio effettivo sul mercato.

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Pubcon Discount, See Cialdini (and me) | Neuromarketing

Pubcon Discount, See Cialdini (and me) | Neuromarketing | Inbound and Neuro Marketing | Scoop.it
Pubcon 2012 (Las Vegas, October 16 – 18, 2012), the big gathering of digital marketers and web site operators of all kinds, has a persuasion theme this year!
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10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]

10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC] | Inbound and Neuro Marketing | Scoop.it
Unbounce infographic providing 10 tips for building conversion-optimized landing pages.
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Is Outsourcing Your Marketing a Good Idea? [FLOWCHART]

Is Outsourcing Your Marketing a Good Idea? [FLOWCHART] | Inbound and Neuro Marketing | Scoop.it
Use this handy flowchart to determine whether you should outsource your marketing, or keep it in-house.
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How to Grow Your Business with Social and Inbound marketing

 

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Beyond Pinterest: The Best Of Other Social Commerce Business Models

Beyond Pinterest: The Best Of Other Social Commerce Business Models | Inbound and Neuro Marketing | Scoop.it
Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Facebook and Pinterest may be the biggest players in social media - but they don't...

Via Alessandro Turco
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The Neurobiology of “We”. Relationship is the flow of energy and information between people

The Neurobiology of “We”. Relationship is the flow of energy and information between people | Inbound and Neuro Marketing | Scoop.it
The Neurobiology of “We”. Relationship is the flow of energy and information between people, essential in our development "The study of neuroplasticity is changing the way scientists think about the... “Relationship is key,” he emphasizes. “When we work with relationship, we work with brain structure. Relationship stimulates us and is essential in our development. People rarely mention relationship in brain studies, but it provides vital input to the brain. Every form of psychotherapy that works, works because it creates healthier brain function and structure.… In approaching our lives, we can ask where do we experience the chaos or rigidity that reveal where integration is impaired. We can then use the focus of our attention to integrate both our brain and our relationships. Ultimately we can learn to be open in an authentic way to others, and to ourselves. The outcome of such an integrative presence is not only a sense of deep well-being and compassion for ourselves and others, but also an opening of the doors of awareness to a sense of the interdependence of everything. ‘We’ are indeed a part of an interconnected whole.”” Patty de Llosa
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Neuromarketing: Explaining the Brain's 'Buy Button'

Neuromarketing: Explaining the Brain's 'Buy Button' | Inbound and Neuro Marketing | Scoop.it
April 26 (Bloomberg) -- Bloomberg's Jessica Howard reports on an emerging field of marketing that is using science to give companies the edge.
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7 Tools to Set You Up for Enterprise Inbound Marketing Success

7 Tools to Set You Up for Enterprise Inbound Marketing Success | Inbound and Neuro Marketing | Scoop.it
Beginning any new project can be intimidating, and kicking off an inbound marketing campaign is no exception. Here are 7 tools to help you succeed!
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'Neuromarketing': can science predict what we'll buy? - Telegraph

'Neuromarketing': can science predict what we'll buy? - Telegraph | Inbound and Neuro Marketing | Scoop.it
A similar cap worn by those taking part in the experiments for Neuromarketing (Getty Images) "That's the first cap I made," he says of the EEG-outfitted woman on the cover.
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Un Corso Online per Diventare Scrittore di Viaggio

Un Corso Online per Diventare Scrittore di Viaggio | Inbound and Neuro Marketing | Scoop.it

Se hai la passione per la scrittura, parli inglese e ami viaggiare, il Sydney Writers' Centre propone un Corso Online di cinque settimane per diventare uno scrittore di viaggio freelance.

In questo corso si impara non solo come scrivere delle affascinanti storie di viaggio, ma anche quali sono le diverse tipologie di articoli di viaggio maggiormente richieste da: resort, enti del turismo, compagnie aeree, testate giornalistiche e magazine online, disposte a pagere i tuoi articoli.

Ecco l'indirizzo per leggere in dettaglio il programma del corso e ricevere gratuitamente la loro demo:  http://goo.gl/Z5o6a


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The Micro-Sociology of Networks

Human behavior as it applies to social networks
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Neuromarketing: Così ci spingono a comprare

Neuromarketing: Così ci spingono a comprare | Inbound and Neuro Marketing | Scoop.it
Colori, profumi, disposizioni. Vendere è diventata una scienza. Viaggio nei meandri del neuromarketing, la disciplina che ci muove a consumare.
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How Not to Steal People's Content on the Web

How Not to Steal People's Content on the Web | Inbound and Neuro Marketing | Scoop.it
Learn how to give proper credit to content you've sourced from other locations on the internet.
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6 Deal-Busting Sales Mistakes That Are Easy to Avoid

6 Deal-Busting Sales Mistakes That Are Easy to Avoid | Inbound and Neuro Marketing | Scoop.it
Learn how to avoid some of the most common sales mistakes that totally ruin deals and lose companies revenue.
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Rovescia l'Imbuto, il SocialNeuroMarketing in azione

Rovescia l'Imbuto, ovvero il SocialNeuroMarketing in azione per creare gli eVangelisti della fan-economy.
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