With the continuous change in PPC landscape, Google introduces new features and advertisers become even more proned in tracking the customer information. They are more proned at processing the providing the exact data through their ads.
Hence, some of the basic key features are discussed that will surely help in having an increasing amount of impact on our well-maintained PPC activities in the year ahead:
IFTTT quite simply stands for 'If This Then That' and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the 'if this' part of the recipe is the Trigger and the