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Tweets by small companies describing what they do inBiz4Good
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He didn’t cling to power. He empowered.
I was a little cautious reading this the first time. Such tributes and thought pieces can be tacky. This one however does justice to the man and calls us all to find the inner strengths to make a similar contribution to a better world.
An excellent article that encapsulates the spirit of the late President of South Africa. It's simply amazing how he retained his humanity and humility after years of imprisonment. One can learn much from the life he led. Aloha, Russ.
Lovely tribute and thought piece about Mandela as a leader who understood forgiveness, generosity and what his core principles were.
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute:"Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.1. Draw from a variety of sources;2. Prominently link to the original source;3. Avoid “nofollow” links;4. Quote sparingly;5. Insert your own point of view;6. Fill in the gaps;7. Use thumbnail images;8. Give readers the option to close an iFrame or share bar;9. Add a new title;10. Claim Google authorship, as appropriate..."Each step is analyzed with more information. Read full original article here:http://contentmarketinginstitute.com/2013/11/ethical-content-curation-checklist
Excellent steps to look at how you are doing Content Curation.
This is interesting and worth having.
Content Curation: 10 Tips To Help You Curate Ethically
You probably already know these tips but well worth the reminder.
This article gives a marketing perspective on attracting customers and clents to your business.
Explore the parallels with learning and the challenge in creating compelling content for the eLearner.
Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.
compelling content? yes, thank you!!!
In defining viral marketing, many creative descriptions have been put forward.
At its core, viral marketing is simply the “spread of an idea” that helps market your business or cause. It’s putting material out there that by its very nature attracts attention and discussion.
Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of viral content.
Below, I’ll dissect some of my favorite research from an associate professor at the Wharton School of Business, as well as examine some classic viral marketing examples to see what lessons can be had from campaigns that managed to spread far and wide....
Really great review of principles of viral marketing and examples
Here's what you can do to enhance the possibilities of going viral:.
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: Hey, I’m no Hemingway! But really, who b
The power of Hemingway and the importance of 5!
Try to get one page of masterpiece.
Being unique at what you do is a privilege; a combination of a creative impulse and an industrious mind ready to bring it to surface.
An interesting article pointing out again that creativity, any form of a creative expression, has always been and will continue to be THE driving force behind any achievement.
Karen's comments are equally interesting and insightful.
A reminder of the importance and power of concise, relevant, though-provoking language to tell and retell a story.
Britain's first ever Green Party MP has savaged David Cameron's claim to lead the "greenest government ever".
Lists examples of what small businesses do InBiz4Good in their own words.
Millions of brands are now incorporating their traditional plans in their online marketing campaigns. The need to further reach out to their potential cust
Interesting way of displaying information as well as interesting in itself
While youth sports jerseys will always feature businesses, online fundraising is expanding opportunities for corporate sponsorship of community projects.
July 12, 2013 Ethical Corporation
Supermarkets in North America and Europe are overflowing with organic-labelled fruit, vegetables, eggs and meats. More than 80 countries have organic standards and products carry one or more of 200 seals, logos and certification claims.
But are consumers able to make informed choices? What’s the real ethical impact of “buying organic”? The answers are murkier than you might think.... http://www.ethicalcorp.com/supply-chains/organic-food-%E2%80%93-what-%E2%80%98organic%E2%80%99-label-really-worth
Helpful views on a thorny problem for Ethical Corp
This appears to offer some quite definitive statements on 'Organic'.
It's good to keep an eye out for these things when you shop. A little knowledge goes a long way.
After reading this article and having worked at a organic farmers market, i do not believe everything labeled as "organic" can all be 100 percent accurate. Although many are certified or classified as being organic i do not believe what the organic companies are trying to sell us. Makes me as an individual believe what is going on in the world, where you cannot trust what is being put down your mouth. Obviously a person has to eat but what exactly are they eating is the proper question. Certainty an eyebrow raising situation i believe everything is a scam. People will pay for something that is labeled as "organic" which only profits the business and is all about money, rather then be as a positive interest to an individual.
Today's fifth anniversary Green New Deal report is featured in the Observer this morning.
Collection of different views on the Green Deal and the role of government in greening the economy.
Many women still claim having a baby can harm their prospects. Are small businesses leading the way on maternity leave?
Interesting article suggesting - rather against common stereotypes - small businesses are more flexible when it comes to maternity leave.
A discussion group linked to the In Business for Good programme and annual virtual summit. Register...
In Business for Good Facebook page enabling small businesses to tell us more about what they do In Business for Good
The 5-step guide for content marketers to step up their game in 2014 and create more strategic content.
You will probably already know the 5 steps but this is well put together and a helpful reminder.
What about you: of all the content you created in 2013, how much did you plan strategically?
Well, I'm sure we all need to read these 5 really useful tips from guest blogger Tommy Walker on the unbounce blog ;)
Simple, intelligent et efficace, un "how to" à ajouter à votre liste de bonnes résolutions pour 2014.
Useful for growing small businesses where the business owners role changes from 'all hands on deck' to captain of the bridge. Some useful habits that remind us to keep the idiosyncrasies and contrary thinking that made us entrepreneurs in the first place.
Think about your role as a librarian and aim to develop these habits. It will keep us on the cutting edge of transformation.
Often times we are faced with the temptation to reach for a fast (and potentially wrongheaded) solution. However, a good strategic leader holds steady, synthesizing information from many sources before developing a viewpoint. If your leader lacks some level of peripheral vision, it can leave your company vulnerable to rivals who detect and act on ambiguous signals. We need strategic leaders who will foster open dialogue, build trust and engage key stakeholders, especially when views diverge. Find out how to become the strategic leader your company needs!
We have several strategy consultants available in Canada and the US. Sales and strategic management dashboards. Sales accounts analysis; where to focus your sales efforts and glean revenue generating sales behaviors. Reach out to me at molly at fremontconsulting dot com
Its advisable to also know solution focussed techniques - celebrate successes, know what you want to achieve, take small steps to get there, imagineer your desired future - to balance these steps as some groups can get drawn down into the problem and unable to get out.
Given structure, problem solving becomes easier
In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...
Some useful resources
I love useful cheat sheets!
Really nice info graphic showing how internet marketing works as a tactic of branding
Most of us need lots of help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.
Even as recently as twenty or thirty years ago, the people with influence were relatively easy to spot: the President or Prime Minister of a nation, religious leaders, CEOs, and probably your parents.
Their influence was based on a combination of position, experience, knowledge, wealth – and most importantly control of the channels of communication to the “people,” for to have power influence must be spread.
No longer – the influence landscape has already shifted dramatically and will continue to evolve.
Wie heeft de macht in deze groeiende netwerksamenleving? Zij die de meeste invloed uitoefenen, maar zijn dat nog dezelfde die dat vanuit hun functie of geboorterecht altijd gehad hebben?
Great visual of the modern leader and to quote Jim Collins,m"we are moving from organizations well managed to networks well led." Essentially, the leaders of today will be more like association executives than command and control CEOs of the past. What do you think about this?
In Business for Good site with resources to help smaller businesses be even more responsible and inBiz4Good
There’s a classic children’s book, Swimmy, where a school of little fish team up and swim as one big fish to avoid being eaten. I often read this story at bedtime to my children...
A US article but also applicable to UK small businesses
Wave power to provide electricity to 40% homes in Highlands as work on building turbines in Pentland Firth gets approved
The Guardian Debate over tax relief means the climate for charity retail has turned chilly The Guardian However, as the autumn approaches, the climate for charity retail has also turned chilly as the tax relief charities receive on business rates...
It is much more complicated to manage water than carbon and deserves more effort than simply transferring the same metrics
Resource page for the inBusinessForGood virtual summit supported by Wilson Sherriff, FSB and Department of Health
Weekly storifies from In Business for Good - some great tweets about what small companies do to support the environment, charity and community