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You probably already know these tips but well worth the reminder.
In our rapidly evolving digital world, business owners wishing to stay at the forefront of their markets, need to become content providers in order to meet the insatiable demands of their customers for relevant information to aid in their decision making.
The secret to success in this arena, is to create compelling content that attracts and leads to customer action, rather than boring or pushy content that has the reverse effect.
This excellent article, suggests that compelling content is more tell than sell, and it offers 12 tips to follow to ensure that the content you produce both attracts and inspires action from customers or clients.
Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.
compelling content? yes, thank you!!!