In the News of Social Media and Tech

3 Essential Components of Successful Social Media Campaigns
Forbes
When working in the world of social change, it's easy to get excited about a new campaign when we're inspired by hope or outraged by injustice.

Google launching new fund for later-stage tech investments
PCWorld
Google is launching a new fund through which it will make later-stage investments in technology companies, a Google executive said Wednesday.

Does The Apple Logo Really Adhere To The Golden Ratio?
Forbes
The apple shape changed slightly from my original design in the early 80′s. The design firm Landor & Associates made the changes.

The Guardian 9 social media mistakes your business must avoid PCWorld Social media has been a boon for businesses small and large, but it's also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature...

Small Business Trends
The 10 Most Important Attributes of a Content Marketing Maven
Small Business Trends
It's time to hire your content marketing chief, a.ka. marketing maven, and you've got a big problem.

Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only optio.

ABC News (blog)
Google Easter Egg Turns Image Search Results Into Breakout Game
PC Magazine
In this case, Google will provide another set of photo-bricks, this time a random grouping of images.

Marketing Land
3 Simple Techniques For More Persuasive Content Marketing
Marketing Land
Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem.

4 Tips for Marketing to Millennials
Entrepreneur
When you're marketing to millennials, authenticity is key. "Millennials can see when they're being marketed to or told a story," Serro says.

The Verge
Inside Google's Secret Lab
Businessweek
Last February, Astro Teller, the director of Google's (GOOG) secretive research lab, Google X, went to seek approval from Chief Executive Officer Larry Page for an unlikely acquisition.

PhoneDog
Voice search now live with Google Chrome browser update
NBCNews.com
Google has kept the latest update for its Chrome Web browser pretty quiet, but it adds a number of features that will please both security junkies and casual users.

In this month's video segment I decided to compile several 30 second soundbytes from the recent Social Media Marketing World Conference. I asked several co (How is Social Media Changing Search Marketing?

5 Tips for Getting Big Results From Small Marketing Budgets
Huffington Post (blog)
They were new to the market, eager to make a name for themselves. Their product was unique, filled a niche and could draw excitement upon demonstration.