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Facebook Use At Work Falls, Twitter Is On The Rise: Report - Huffington Post

Facebook Use At Work Falls, Twitter Is On The Rise: Report - Huffington Post | In the News of Social Media and Tech | Scoop.it
ForbesFacebook Use At Work Falls, Twitter Is On The Rise: ReportHuffington PostFacebook is still the most popular social network for people to use on the job, but ...
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Haley Brand | Brand Experience, Strategy, Marketing, Digital, Design

Haley Brand | Brand Experience, Strategy, Marketing, Digital, Design | In the News of Social Media and Tech | Scoop.it
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Haley Brand | Brand Experience, Strategy, Marketing, Digital, Design

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5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily

5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily | In the News of Social Media and Tech | Scoop.it
BusinessNewsDaily
5 Deadly Marketing Mistakes Startups Make
BusinessNewsDaily
Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected?
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | In the News of Social Media and Tech | Scoop.it
5 SEO Strategies for Getting Found Online
Business 2 Community
Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren't understanding what I'm talking about.
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Social Media Is Driving Online Video - Business Insider

Social Media Is Driving Online Video - Business Insider | In the News of Social Media and Tech | Scoop.it
Why social media is the best way to drive digital audiences to your properties, especially video content, including on-demand and TV everywhere.
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SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search - Business 2 Community

SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search - Business 2 Community | In the News of Social Media and Tech | Scoop.it
SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search
Business 2 Community
The latest in consumer satisfaction surveys suggests search engines are slipping in favor.
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Cybercriminals use Google Cloud Messaging to control malware on Android ... - PCWorld

Cybercriminals use Google Cloud Messaging to control malware on Android ... - PCWorld | In the News of Social Media and Tech | Scoop.it
RT
Cybercriminals use Google Cloud Messaging to control malware on Android ...
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11 Essential SEO and Analytics Apps in Google Play - Search Engine Journal

11 Essential SEO and Analytics Apps in Google Play - Search Engine Journal | In the News of Social Media and Tech | Scoop.it
11 Essential SEO and Analytics Apps in Google Play
Search Engine Journal
Search Engine Journal. Menu. Skip to content. News · Tools · Social · Link Building · Advertise · SEO ... exclusive or just perform better on an Android device.
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Time for a New Definition of SEO - Search Engine Watch

Time for a New Definition of SEO - Search Engine Watch | In the News of Social Media and Tech | Scoop.it
Business 2 Community
Time for a New Definition of SEO
Search Engine Watch
The way we market, sell and deliver SEO services has undoubtedly changed.
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The Tao of Social Media | Social Media Today

The Tao of Social Media | Social Media Today | In the News of Social Media and Tech | Scoop.it
Getting to the essence, or Tao, of social media is about understanding connection and engagement.
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Marimba! How Apple's Default Text-Message Alert Was Born - The Atlantic

Marimba! How Apple's Default Text-Message Alert Was Born - The Atlantic | In the News of Social Media and Tech | Scoop.it
Marimba! How Apple's Default Text-Message Alert Was Born
The Atlantic
... and families and flirtations. Kelly Jacklin, an audio/visual producer, was the original architect of that sound.
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Next generation set to lead Survey Marketing Services - The Journal

Next generation set to lead Survey Marketing Services - The Journal | In the News of Social Media and Tech | Scoop.it
The Journal Next generation set to lead Survey Marketing Services The Journal Joy Maxwell and Judith Scrivener established Survey Marketing Services Ltd in Newcastle in 1985 when both were in their mid-40s, building the business up to the point...
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Google removes multiple stops feature from Maps - USA TODAY

Google removes multiple stops feature from Maps - USA TODAY | In the News of Social Media and Tech | Scoop.it
Google removes multiple stops feature from Maps USA TODAY It seems almost inevitable that Google will restore this feature (a Google spokesman didn't want to comment on the record), but in the meantime this is a lesson about how not to introduce a...
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For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1 | In the News of Social Media and Tech | Scoop.it

No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They've lowered prices, instituted or expanded rewards programs, and spent more on advertising. However, those are expensive, and when everyone is using the same tactics, their effectiveness is minimized.

 

Something different is needed: a contextual marketing strategy to build brand loyalty.

 

A contextual marketing strategy harnesses industry and market drivers, as well as external forces of influence ("influencers"). The drivers determine market direction and what it takes to stay competitive; influencers shape the voice of the market.

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, March 25, 5:30 PM

This article makes a strong case for the value of #context based marketing strategies in building #brandloyalty.

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Haley Brand | Brand Experience, Strategy, Marketing, Digital, Design

Haley Brand | Brand Experience, Strategy, Marketing, Digital, Design | In the News of Social Media and Tech | Scoop.it
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21 Interviews And Case Studies About Content Marketing Success - Business 2 Community

21 Interviews And Case Studies About Content Marketing Success - Business 2 Community | In the News of Social Media and Tech | Scoop.it
Business 2 Community
21 Interviews And Case Studies About Content Marketing Success
Business 2 Community
They had great content but no SEO strategy. Their brand ... in the world.
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Why Google Yanked YouTube Access From Microsoft's Windows Phone App - TechCrunch

Why Google Yanked YouTube Access From Microsoft's Windows Phone App - TechCrunch | In the News of Social Media and Tech | Scoop.it
The Guardian
Why Google Yanked YouTube Access From Microsoft's Windows Phone App
TechCrunch
This morning Google admitted that it had yanked access to YouTube from Microsoft's brand new Windows Phone application.
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Six Myths About Affiliate Marketing - Small Business Trends

Six Myths About Affiliate Marketing - Small Business Trends | In the News of Social Media and Tech | Scoop.it
Small Business Trends
Six Myths About Affiliate Marketing
Small Business Trends
While affiliate marketing is great, it's a little bit more complicated than meets the eye.
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Google Blocks Microsoft's YouTube Windows Phone App Again - Forbes

Google Blocks Microsoft's YouTube Windows Phone App Again - Forbes | In the News of Social Media and Tech | Scoop.it
The Guardian
Google Blocks Microsoft's YouTube Windows Phone App Again
Forbes
Earlier this week, Microsoft Microsoft released its new YouTube application for Windows Phone after it was disabled in May by YouTube for failing to display ads.
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How to Become a Great Brand Journalist To Augment Your Content Marketing ... - Forbes

How to Become a Great Brand Journalist To Augment Your Content Marketing ... - Forbes | In the News of Social Media and Tech | Scoop.it
How to Become a Great Brand Journalist To Augment Your Content Marketing ...
Forbes
This is no longer a slightly covert, highly expensive effort that isn't talked about in polite marketing circles.
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Hendrick social media plan could be prototype - USA TODAY

Hendrick social media plan could be prototype
USA TODAY
CONCORD, N.C. — Before a wall of flat screens wired for multiple channels of social media immersion, Dale Earnhardt Jr.
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Here's The Top Advice From The Most Elite Facebook Marketing Specialists - Business Insider

Here's The Top Advice From The Most Elite Facebook Marketing Specialists - Business Insider | In the News of Social Media and Tech | Scoop.it
Here's The Top Advice From The Most Elite Facebook Marketing Specialists Business Insider Many of the SPMDs also have a deep knowledge of other areas of digital marketing, and it's often this contextual knowledge that differentiates them from the...
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Inbound Marketing Defined in 140 Characters - HubSpot

Inbound Marketing Defined in 140 Characters - HubSpot | In the News of Social Media and Tech | Scoop.it
Learn what inbound marketing is, defined by various smart people across the internet.
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Top Brands Are Marketing To Millennials - Business Insider

Top Brands Are Marketing To Millennials - Business Insider | In the News of Social Media and Tech | Scoop.it
By 2020, 30% of all retail sales will be to millennials, said Robin Lewis, CEO of "The Robin Report" and co-author of "The New Rules of Retail." "Every brand and retailer had better be re-positioning their offerings and ...
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Facebook Hires First CMO Gary Briggs from Google - AdAge.com

Facebook Hires First CMO Gary Briggs from Google - AdAge.com | In the News of Social Media and Tech | Scoop.it
International Business Times
Facebook Hires First CMO Gary Briggs from Google
AdAge.com
Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.
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