This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Spending on social media continues to soar, but measuring its impact remains a challenge for most companies.
BusinessNewsDaily 5 Deadly Marketing Mistakes Startups Make BusinessNewsDaily Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected?
5 SEO Strategies for Getting Found Online Business 2 Community Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren't understanding what I'm talking about.
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t.
Just when you thought your in-store transactions would be quick and painless forever... some big U.S. retailers have an Apple Pay rival in the pipeline, and that means no support for the new technology.
No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They've lowered prices, instituted or expanded rewards programs, and spent more on advertising. However, those are expensive, and when everyone is using the same tactics, their effectiveness is minimized.
Something different is needed: a contextual marketing strategy to build brand loyalty.
A contextual marketing strategy harnesses industry and market drivers, as well as external forces of influence ("influencers"). The drivers determine market direction and what it takes to stay competitive; influencers shape the voice of the market.
The Guardian Why Google Yanked YouTube Access From Microsoft's Windows Phone App TechCrunch This morning Google admitted that it had yanked access to YouTube from Microsoft's brand new Windows Phone application.
The Guardian Google Blocks Microsoft's YouTube Windows Phone App Again Forbes Earlier this week, Microsoft Microsoft released its new YouTube application for Windows Phone after it was disabled in May by YouTube for failing to display ads.
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How to integrate my topics' content to my website?
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Creating engaging newsletters with your curated content is really easy.