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Facebook Use At Work Falls, Twitter Is On The Rise: Report - Huffington Post

Facebook Use At Work Falls, Twitter Is On The Rise: Report - Huffington Post | In the News of Social Media and Tech | Scoop.it
ForbesFacebook Use At Work Falls, Twitter Is On The Rise: ReportHuffington PostFacebook is still the most popular social network for people to use on the job, but ...
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8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur

8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur | In the News of Social Media and Tech | Scoop.it
Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.
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McDonald's taps VMob for 'live marketing' tech - ZDNet

McDonald's taps VMob for 'live marketing' tech - ZDNet | In the News of Social Media and Tech | Scoop.it
Fast food giant opens the door for a global roll-out of location-based marketing technology after VMob implementations in the Netherlands, Sweden and Japan.
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Measuring The Impact Of Social Media On Your Business - Forbes

Measuring The Impact Of Social Media On Your Business - Forbes | In the News of Social Media and Tech | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Spending on social media continues to soar, but measuring its impact remains a challenge for most companies.
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B2B Marketing Forum: Trading Rodney Dangerfield for Bibbidi-Bobbidi-Boo - Business 2 Community

B2B Marketing Forum: Trading Rodney Dangerfield for Bibbidi-Bobbidi-Boo - Business 2 Community | In the News of Social Media and Tech | Scoop.it
So what do Rodney Dangerfield and B2B marketers have in common? Dangerfield’s, “I don’t get no respect” mantra is a familiar feeling for marketing professionals working in the B2B space  –…
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12 Facts About the Human Brain That Will Make Your Marketing More ... - Entrepreneur

12 Facts About the Human Brain That Will Make Your Marketing More ... - Entrepreneur | In the News of Social Media and Tech | Scoop.it
Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
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Apple Watch Is All About Behavior Design, Which Apps Will Get It Right? - Forbes

Apple Watch Is All About Behavior Design, Which Apps Will Get It Right? - Forbes | In the News of Social Media and Tech | Scoop.it
The Apple Watch raises the stakes on the iPhone. Its proximity to our skin makes it easier to use, but the small size of the screen makes what is on that screen more critical.
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5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily

5 Deadly Marketing Mistakes Startups Make - BusinessNewsDaily | In the News of Social Media and Tech | Scoop.it
BusinessNewsDaily
5 Deadly Marketing Mistakes Startups Make
BusinessNewsDaily
Your business idea is solid, your product is top-notch, and you're on all the major social networks. So why aren't you seeing the sales growth you expected?
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5 SEO Strategies for Getting Found Online - Business 2 Community

5 SEO Strategies for Getting Found Online - Business 2 Community | In the News of Social Media and Tech | Scoop.it
5 SEO Strategies for Getting Found Online
Business 2 Community
Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren't understanding what I'm talking about.
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Social Media Is Driving Online Video - Business Insider

Social Media Is Driving Online Video - Business Insider | In the News of Social Media and Tech | Scoop.it
Why social media is the best way to drive digital audiences to your properties, especially video content, including on-demand and TV everywhere.
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SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search - Business 2 Community

SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search - Business 2 Community | In the News of Social Media and Tech | Scoop.it
SEM: What the Latest Consumer Satisfaction Rates Tell Us About Search
Business 2 Community
The latest in consumer satisfaction surveys suggests search engines are slipping in favor.
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Cybercriminals use Google Cloud Messaging to control malware on Android ... - PCWorld

Cybercriminals use Google Cloud Messaging to control malware on Android ... - PCWorld | In the News of Social Media and Tech | Scoop.it
RT
Cybercriminals use Google Cloud Messaging to control malware on Android ...
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Digital Marketing's Secret Sauce Shouldn't Be So Secret - Marketing Land

Digital Marketing's Secret Sauce Shouldn't Be So Secret - Marketing Land | In the News of Social Media and Tech | Scoop.it
Transparency and training are the keys to digital marketing client success, contends contributor Travis Wright.
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Content Marketing Killers Are Everywhere - Huffington Post

Content Marketing Killers Are Everywhere - Huffington Post | In the News of Social Media and Tech | Scoop.it
Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses....
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Email Marketing - The Good, The Bad and The Ugly - Business 2 Community

Email Marketing - The Good, The Bad and The Ugly - Business 2 Community | In the News of Social Media and Tech | Scoop.it
We have all heard the hype surrounding Email marketing. If you’ve missed it, here are some numbers to give you a general idea of the email’s awesomeness. Among top performing marketers wh…
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3 Lessons Social Advertisers Can Learn From Search Marketing - Search Engine Watch

3 Lessons Social Advertisers Can Learn From Search Marketing - Search Engine Watch | In the News of Social Media and Tech | Scoop.it
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.
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Your Biggest Social Media Risk: Not Doing Anything About Social Employees - Wired

Your Biggest Social Media Risk: Not Doing Anything About Social Employees - Wired | In the News of Social Media and Tech | Scoop.it
The business world has a strange habit of speaking about social media as if it were a mystical land where the nature of human conversations, relationships and emotions radically change – but they don’t.
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Some retailers are blocking Apple Pay and launching a competitor - Digital Trends

Some retailers are blocking Apple Pay and launching a competitor - Digital Trends | In the News of Social Media and Tech | Scoop.it
Just when you thought your in-store transactions would be quick and painless forever... some big U.S. retailers have an Apple Pay rival in the pipeline, and that means no support for the new technology.
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For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1

For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1 | In the News of Social Media and Tech | Scoop.it

No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They've lowered prices, instituted or expanded rewards programs, and spent more on advertising. However, those are expensive, and when everyone is using the same tactics, their effectiveness is minimized.

 

Something different is needed: a contextual marketing strategy to build brand loyalty.

 

A contextual marketing strategy harnesses industry and market drivers, as well as external forces of influence ("influencers"). The drivers determine market direction and what it takes to stay competitive; influencers shape the voice of the market.

 


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, March 25, 2014 5:30 PM

This article makes a strong case for the value of #context based marketing strategies in building #brandloyalty.

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21 Interviews And Case Studies About Content Marketing Success - Business 2 Community

21 Interviews And Case Studies About Content Marketing Success - Business 2 Community | In the News of Social Media and Tech | Scoop.it
Business 2 Community
21 Interviews And Case Studies About Content Marketing Success
Business 2 Community
They had great content but no SEO strategy. Their brand ... in the world.
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Why Google Yanked YouTube Access From Microsoft's Windows Phone App - TechCrunch

Why Google Yanked YouTube Access From Microsoft's Windows Phone App - TechCrunch | In the News of Social Media and Tech | Scoop.it
The Guardian
Why Google Yanked YouTube Access From Microsoft's Windows Phone App
TechCrunch
This morning Google admitted that it had yanked access to YouTube from Microsoft's brand new Windows Phone application.
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Six Myths About Affiliate Marketing - Small Business Trends

Six Myths About Affiliate Marketing - Small Business Trends | In the News of Social Media and Tech | Scoop.it
Small Business Trends
Six Myths About Affiliate Marketing
Small Business Trends
While affiliate marketing is great, it's a little bit more complicated than meets the eye.
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Google Blocks Microsoft's YouTube Windows Phone App Again - Forbes

Google Blocks Microsoft's YouTube Windows Phone App Again - Forbes | In the News of Social Media and Tech | Scoop.it
The Guardian
Google Blocks Microsoft's YouTube Windows Phone App Again
Forbes
Earlier this week, Microsoft Microsoft released its new YouTube application for Windows Phone after it was disabled in May by YouTube for failing to display ads.
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