Does blue on a bottle turn off buyers? Will a fussy label hamper the sale of a cheap wine? Some graphic artists have been designing wine labels for decades, and they know what works. Lettie Teague investigates
Wine making is a complicated business. The vagaries of the weather, the impact of pests and diseases, the condition of the soil and the threat of sour grapes have no doubt driven many an ill-fated viticulturalist to drink. And in recent years, things have become even trickier, thanks to the growing popularity of biodynamic wine in a world where organic is old hat.
Wines are one of the most popular and famous alcoholic beverages in the world. There are various different types of wines that may vary with each country or even regions inside the country for that matter.
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