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Rescooped by Abbi Peters from Kill The Record Industry
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Popular and Free, SoundCloud Is Now Ready for Ads

Popular and Free, SoundCloud Is Now Ready for Ads | In the Biz | Scoop.it
On Thursday, as part of a new licensing deal with entertainment companies, SoundCloud will begin incorporating advertising and for the first time let artists and record labels collect royalties.

Via Pierre Priot
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Pierre Priot's curator insight, August 21, 2014 10:22 AM

SoundCloud is currently issuing invites to try out its new "On Soundcloud" partner program.

Rescooped by Abbi Peters from Public Relations & Social Media Insight
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5 Ways to Seize Control of Your Local Search Results

5 Ways to Seize Control of Your Local Search Results | In the Biz | Scoop.it

Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings.

 

Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 1:24 AM

Here's how to take your marketing local.

Rescooped by Abbi Peters from visualizing social media
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How To Moderate Social Media

How To Moderate Social Media | In the Biz | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


Via Lauren Moss
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Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

Rescooped by Abbi Peters from Facebook for Business Marketing
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STRATEGY - Can you effectively market on Facebook without a Blog?

STRATEGY - Can you effectively market on Facebook without a Blog? | In the Biz | Scoop.it
Recently, Jon Loomer asked a question and one of the responses piqued my interest. "Can you effectively market on Facebook without a blog?"

Via Peg Corwin
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Peg Corwin's curator insight, January 14, 2014 7:27 AM

Do you understand this common SALES FUNNEL on a Facebook page?

After someone likes your page, you want them to sign up for your email, in which you can then nurture them and eventually sell.

You don't need a blog to generate enough content for Page Likes, this blogger says, but you do need a highly relevant content hub. "The goal of the “Engagement Campaign” is to earn trust of your fans, so that they will sign up for your email newsletters."


Close the sale with email. "...email marketing is still about telling your users what is in it for them, even when you’re promoting your product or service. You need to make the benefits OBVIOUS."


If you like this scoop, please consider a thumbs up or share.

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10 Ways You Should Never Describe Yourself

10 Ways You Should Never Describe Yourself | In the Biz | Scoop.it
When other people use these words to describe your talents, it's OK. When you do it, you just sound like a pompous jerk.
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365 Quotes to Inspire You in 2014

365 Quotes to Inspire You in 2014 | In the Biz | Scoop.it
Sometimes a little inspiration is the key ingredient. Here's a daily dose for the coming year.
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Rescooped by Abbi Peters from GooglePlus Expertise
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How Google+ Helps Bloggers Increase Reach, Readers and Ranking

How Google+ Helps Bloggers Increase Reach, Readers and Ranking | In the Biz | Scoop.it
If you're a blogger, you need to be using Google+ to increase your reach, readers and ranking.

Via Jaana Nyström
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Jaana Nyström's curator insight, January 21, 2014 3:23 AM

The fact is, any post on Facebook that takes you off of Facebook is less likely to be seen, image or not. That URL is like a big ol’ warning signal for Facebook to NOT LET ANYONE SEE IT.

Thornburrows's curator insight, January 21, 2014 7:39 AM

Very wise words..and they work.

Rescooped by Abbi Peters from Web 3.0
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Google’s Ray Kurzweil predicts how the world will change

Google’s Ray Kurzweil predicts how the world will change | In the Biz | Scoop.it

Ray Kurzweil is sitting in an office in San Francisco’s tallest building overlooking the Golden Gate Bridge. Over 45 minutes, speaking rapidly in monotone sentences dense with facts and ideas, Google’s director of engineering has outlined a future for the world that would seem incredible, were it not that this man has a 30-year track record of making seemingly bonkers predictions that have proved to be accurate. Among other things, Kurzweil predicted that the internet would become central to our lives when it was still a niche and unreliable network in the Eighties...


Via Pierre Tran
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Pierre Tran's curator insight, January 21, 2014 1:57 PM

Les prédictions de Ray Kurzweil, jusqu'en 2040. L'apôtre de la singularité nous dévoile qu'en 2029, Google sera en mesure de créer un ordibateur capable de comprendre le langage naturel et les émotions humaines.

Marta Torán's curator insight, January 21, 2014 3:02 PM

Las predicciones de un ingeniero de Google que acostumbra a acertar.

 

Google del Cerebro - que entenderá las emociones y el lenguaje natural.

Coches autodirigidos

Un mundo sin obesidad

Detener el envejecimiento

Ropa que se imprime en casa

 

Y más...

 

Michael Ravensbergen's curator insight, January 21, 2014 4:22 PM

Stay forever young!!!

Rescooped by Abbi Peters from Public Relations & Social Media Insight
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How the @-Mention Took Over Social Networks

How the @-Mention Took Over Social Networks | In the Biz | Scoop.it

The "@" symbol used to be just for email. Then it was for Twitter too. Now, it transcends networks.In 2006, Robert Andersen, then a freelance designer who later joined Square as a founding team member, became the first person on Twitter to use the "@" symbol to reply to another user. Andersen didn't do a proper @-mention as we know it today — a space separated the symbol and the username — but it helped establish a language for communicating that is now commonplace on Twitter....


Via Jeff Domansky
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Rescooped by Abbi Peters from Public Relations & Social Media Insight
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The Power of Authors and Content for Link Building

The Power of Authors and Content for Link Building | In the Biz | Scoop.it

Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers

 

...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage.

 

Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2014 9:40 AM

Matthew Barby suggests we rethink influencer marketing starting with authors. Its a full circle for blogger and media relations A long post but good reading for PR and markmeeting pros.

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8 Hidden but Powerful Google Tools for Business

8 Hidden but Powerful Google Tools for Business | In the Biz | Scoop.it
Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business.
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Rescooped by Abbi Peters from Public Relations & Social Media Insight
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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | In the Biz | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.

 

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

 

Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...


Via Jeff Domansky
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laura mata's curator insight, January 16, 2014 9:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 2014 1:48 PM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Marie Clement's curator insight, January 20, 2014 11:33 AM

Some of these are basic but it gives you a good set of guidelines to generate shareable content

Rescooped by Abbi Peters from Public Relations & Social Media Insight
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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | In the Biz | Scoop.it

For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 21, 2014 11:31 PM

Here's some help convincing the boss that content marketing makes business sense.

OXY GREY's curator insight, August 22, 2014 8:27 AM

Ideal pour expliquer le pouvoir du Marketing de Contenu à votre management.

Rescooped by Abbi Peters from Public Relations & Social Media Insight
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How To Tell If A Social Media Expert or Agency is Legitimate

How To Tell If A Social Media Expert or Agency is Legitimate | In the Biz | Scoop.it

I used to get a lot of pitches by agencies and solo marketers when I was running Social Media for a client. I would get emails and sometimes pitches on Facebook. Very few were legitimate. And they charged a lot of money for doing nothing. One client recently left me for someone because she was the typical small business owner who gets caught up in spin. It is why Marketers rank with Politicians and Used Car Salespeople for trustworthiness.

 

So what can you do to see if they are on the level? Here are a few very simple tips that will expose them....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 2014 1:50 AM

Howie Goldfarb calls BS on all the social media gurus.

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From Netflix and Spotify to Graze boxes: 9 best subscription services

From Netflix and Spotify to Graze boxes: 9 best subscription services | In the Biz | Scoop.it
1. Amazon Prime
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Rescooped by Abbi Peters from Public Relations & Social Media Insight
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Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog

Top 10 WordPress Plugins That You Need To Be Using In 2014 - Jeffbullas's Blog | In the Biz | Scoop.it

If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use –for both you and your visitors.  This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.

 

One of the most important parts of the plugins we chose is that all ten of them can help just about any blog in some way.  Also, we wanted high functionality, low cost, ease of use, popularity, and simple installation.  To make the cut, they basically have to be foolproof and downright powerful.

 

Well, it is now the year 2014, and this top-10 list of the year’s best plugins has arrived.  If you haven’t yet download these plugins, your life is about to get a whole lot easier.

 

Here are top 10 WordPress Plugins you should consider using in 2014...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 29, 2014 1:25 AM

I was surprised to learn about several new WordPress plugins on this useful list.

aanve's curator insight, January 30, 2014 9:15 PM

www.aanve.com

 

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The Only 2 Things You Should Be Discussing in Meetings

The Only 2 Things You Should Be Discussing in Meetings | In the Biz | Scoop.it
The problem with your meetings? You're talking about the wrong things, in the wrong ways.
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10 Apps That Make Managing Projects Remotely a Breeze

10 Apps That Make Managing Projects Remotely a Breeze | In the Biz | Scoop.it
When your team is based everywhere, consider these communication and project-management aides.
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Rescooped by Abbi Peters from Surfing the Broadband Bit Stream
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Twitter is the new LinkedIn? 500K jobs posted monthly, will reach 2M/month in 2014 | VentureBeat.com

Twitter is the new LinkedIn? 500K jobs posted monthly, will reach 2M/month in 2014 | VentureBeat.com | In the Biz | Scoop.it

Fifteen new jobs are posted to Twitter every single minute, according to a new study by social recruiting company Gozaik, and that that number has grown by 32 percent in just the last six months.

That growth rate, Gozaik cofounder Joe Budzienski says, will make Twitter the “dominant channel” for talent recruitment.

 

And it’s not just tech.

 

The biggest category of jobs that companies are recruiting on Twitter for is sales, at almost 25 percent, just edging out IT and other technology jobs. The other big category, surprisingly, is medical/dental, which accounts for almost 15 percent of all jobs posted on Twitter, Gozaik says, with jobs like anesthesiologist, orthodontist, and medical director.

 

Budzienski understands that might sound surprising to some:

“They are recruiting surgeons on Twitter and top-notch oncologists — many roles you don’t even see on LinkedIn,” he told me. “There are a lot of professionals on Twitter who blog and tweet about the medical field, so therefore you get lots of announcements coming out in the hopes that these individuals will see them.”

 

At existing growth rates, Twitter will reach two million job postings a month, Budzienski says. And he’s building an enterprise platform to help companies manage who they’re targeting in an otherwise fairly random and chaotic sea of 500 million tweets a day.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Abbi Peters from visualizing social media
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | In the Biz | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

Rescooped by Abbi Peters from visualizing social media
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | In the Biz | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

Rescooped by Abbi Peters from Public Relations & Social Media Insight
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Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]

Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool] | In the Biz | Scoop.it

Ever get writer's block? Here's a free tool that'll help you kick it to the curb.

 

The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog

 

.If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2014 12:02 PM

I'm there! Potential cure for the common writers block. Fun tool, but repetitive after several uses.

James Cracknell's curator insight, January 17, 2014 6:48 AM

Natty little tool to overcome blog-block. Give it a go

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No time to read? Blinkist wants to help.

No time to read? Blinkist wants to help. | In the Biz | Scoop.it

As sad as it may be, many people just don't have the time to read these days. When we say 'read', we don't mean 140-character-long rants on Twitter...

 

.... To give you an idea of what kind of books you can read in 15 minutes, there’s everything from Popular Science and Business & Career, to Entrepreneurship and Health & Happiness. In terms of specific titles, well, there’s Richard Dawkins’ The Greatest Show on Earth, Barack Obama’s The Audacity of Hope, and the 2005 classic Freakonomics, from University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner.

 

Blinkist wants to help.

 

Once you’ve found the book you wish to read, click, and you’ll see a series of chapters condensed into around 250 words each. Then there’s a ‘Final Summary’ chapter that basically sums up the key points from the whole book....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2014 9:58 AM

Even though it's a paid app, Blinkist may be a great asset for time-challenged people. Worth exploring.

Comunicologos.com's curator insight, January 16, 2014 11:29 AM

Blink

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Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man | In the Biz | Scoop.it

...Finding the right methods to make a business run smoothly can sometimes be the most difficult part.

 

Luckily, in today’s business world, there are apps for almost any business strategy an entrepreneur needs to perform, including the need to share files, run a conference call, scan documents, and manage general tasks.

 

Following are the top 11 apps available for entrepreneurs....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 16, 2014 1:07 AM

Great productivity tools for busy people.