In PR & the Media
Follow
Find tag "metrics"
1.9K views | +0 today
In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
Curated by BurrellesLuce
Your new post is loading...
Your new post is loading...
Scooped by BurrellesLuce
Scoop.it!

From #SXSW: Charting the road ahead for B2B marketing

From #SXSW: Charting the road ahead for B2B marketing | In PR & the Media | Scoop.it

Why B2B social media efforts need to include the entire company
SUMMARY: Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. Still, when a new branded presence is launched, it's important to make sure the company has centralized control over the account, allocates resources effectively and gets the legal department involved at an early stage, panelists said.

more...
No comment yet.
Scooped by BurrellesLuce
Scoop.it!

Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge

Marketing Budgets Rise, Determining Multichannel ROI, Metrics Remains A Challenge | In PR & the Media | Scoop.it

As digital budgets rise, agency and client grasp of ROI erodes
SUMMARY: Marketers are increasing their digital budgets while fewer of them grasp their return-on-investment, according to an Econsultancy survey for Responsys. More than 7 in 10 companies say they will spend more on digital, but the number of them saying they have a "good" or "very good" understanding of ROI dropped from 55% to 50%, the study showed. Agencies report that their clients' understanding of digital ROI is also eroding, with 36% ranking it "poor" or "very poor.

more...
No comment yet.