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What small-business owners can learn from the best of the big budget ads.
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While your company likely can't afford to advertise during the Super Bowl -- a 30 second commercial cost nearly $4 million, small-business owners can learn some valuable marketing lessons from the game's most successful ads.
"Super Bowl commercials teach entrepreneurs two things: the art of getting your message down to 30 seconds and the art of creating an enticing narrative," says Matt Eventoff, founder of Princeton Public Speaking, a New Jersey-based firm that specializes in message development strategy. "Small-business owners should watch the ads again and take notes; the ideas might prompt new ways to think about their own marketing."
Here's a look at five memorable ads from Super Bowl XLVII and what small-business owners can learn from them.