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Allstate's Marketing Boss Talks Up 'March Mayhem' - Adweek

Allstate's Marketing Boss Talks Up 'March Mayhem' - Adweek | In PR & the Media | Scoop.it
Adweek Allstate's Marketing Boss Talks Up 'March Mayhem' Adweek From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate's Pam Hollander, senior director of...
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Nissan, Subway, Post Foods Join Hispanic Campaign - AdAge.com

Nissan, Subway, Post Foods Join Hispanic Campaign
AdAge.com
Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word.
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15 Tips from Top Social Media Influencers from their top 50 social media blogs

15 Tips from Top Social Media Influencers from their top 50 social media blogs | In PR & the Media | Scoop.it
Learn from the leading social media influencers how they make Facebook, Twitter, Pinterest, Google+ and blogging work for them.
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A marketing pro on how to outgrow your competition - Fortune (blog)

A marketing pro on how to outgrow your competition - Fortune (blog) | In PR & the Media | Scoop.it
A marketing pro on how to outgrow your competition
Fortune (blog)
Jim Stengel, once the star marketing boss at P&G, tells how the best companies grow faster than their rivals. First, get the values right.
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76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek

76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek | In PR & the Media | Scoop.it
Adweek 76% of Marketing Execs Say They Don't Target With Behavioral Data Adweek Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On...
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A Good Time to Check Your Social Media Privacy Settings ...

A Good Time to Check Your Social Media Privacy Settings ... | In PR & the Media | Scoop.it
A Good Time to Check Your Social Media Privacy Settings. Over at the New York Times “Bits” blog, Nick Bilton reminds us that we should review “who has access to [our] social accounts” from time to time.
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Measurement: Holy Grail of Marketing - Memphis Daily News

Measurement: Holy Grail of Marketing - Memphis Daily News | In PR & the Media | Scoop.it
Measurement: Holy Grail of Marketing
Memphis Daily News
Second in a two-part series. Measurement is the Holy Grail of marketing.
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5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable

5 Reasons You Need Marketing Skills (and How to Get Them) - Mashable | In PR & the Media | Scoop.it
5 Reasons You Need Marketing Skills (and How to Get Them)
Mashable
But that's not the only reason that having a few marketing skills in your professional toolkit isn't a bad thing.
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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | In PR & the Media | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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New Study Reveals 30% of Millennials Media Time is Spent with User ... - The Herald | HeraldOnline.com (press release)

New Study Reveals 30% of Millennials Media Time is Spent with User ... - The Herald | HeraldOnline.com (press release) | In PR & the Media | Scoop.it
New Study Reveals 30% of Millennials Media Time is Spent with User ...
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Media Day 2014 Creates Largest Turnout for UWG in Years - West Georgian (subscription)

Media Day 2014 Creates Largest Turnout for UWG in Years - West Georgian (subscription) | In PR & the Media | Scoop.it
West Georgian (subscription) Media Day 2014 Creates Largest Turnout for UWG in Years West Georgian (subscription) The University of West Georgia's Department of Mass Communications drew a record crowd of around 200 for its 34th annual Media Day...
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Smarter than native ads: InPowered opens up its powerful content ...

Smarter than native ads: InPowered opens up its powerful content ... | In PR & the Media | Scoop.it
What do you trust more: A review sponsored by a brand that reads like an ad? Or one that's written by an unbiased observer? For most, it would be the latter — and that's the entire focus of the content marketing company ...
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Oscars live broadcast cancelled in Russia as Jared Leto spoke of Ukraine - The Independent

Oscars live broadcast cancelled in Russia as Jared Leto spoke of Ukraine - The Independent | In PR & the Media | Scoop.it
The Independent Oscars live broadcast cancelled in Russia as Jared Leto spoke of Ukraine The Independent Channel One had been due to begin broadcasting the five-hour ceremony at 4am (MSK) on Monday morning, but announced it would broadcast a...
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5 Ways Marketers Are Mishandling Data - Adweek

5 Ways Marketers Are Mishandling Data - Adweek | In PR & the Media | Scoop.it
Adweek
5 Ways Marketers Are Mishandling Data
Adweek
Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges for inexperienced teams.
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Brands should welcome entry of news publishers' into content marketing - The Guardian (blog)

Brands should welcome entry of news publishers' into content marketing - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog) Brands should welcome entry of news publishers' into content marketing The Guardian (blog) It's the adoption of such standards that will help the industry to set a new bar for content marketing; to help it realise that content...
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Promoting Brands in Real Time With Social Media - Wall Street Journal

Promoting Brands in Real Time With Social Media - Wall Street Journal | In PR & the Media | Scoop.it
Wall Street Journal
Promoting Brands in Real Time With Social Media
Wall Street Journal
Experts from the bank's legal, social-media, marketing, advertising and other departments scanned 60-inch screens at brand agency Digitas Inc.
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3 Pretty Little Lies About Marketing Communications : PR News Blog

3 Pretty Little Lies About Marketing Communications : PR News Blog | In PR & the Media | Scoop.it
RT @uniquethinkers: 3 Pretty Little Lies About Marketing Communications http://t.co/XQ6qNX2ri5 @prnews
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Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur

Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur
Here's the Big Problem With Chasing Customers on Social Media
Entrepreneur
The problem lies in the way most marketers tackle social media.
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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | In PR & the Media | Scoop.it

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another.


Via Fernanda Grimaldi
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PR is dead: Public leadership is the future - PRWeek UK

PR is dead: Public leadership is the future - PRWeek UK | In PR & the Media | Scoop.it
PR is dead: Public leadership is the future
PRWeek UK
There has long been a debate about whether PR needs rebranding, not least to escape the ugly moniker of 'spin' and make it fit for purpose in the social digital age.
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Early Bird Rate Ends Thursday, March 13 for PR News' April 8 PR Measurement ... - PR Web (press release)

Early Bird Rate Ends Thursday, March 13 for PR News' April 8 PR Measurement ...
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Innovation and Personal Branding

Innovation and Personal Branding | In PR & the Media | Scoop.it

The power of the individual versus the power of the collective is a tension that has been around longer than human resources and talent management as an occupation.


Via Fernanda Grimaldi
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4 Marketing Channels Every Startup Tech Company Should Use - Huffington Post

4 Marketing Channels Every Startup Tech Company Should Use - Huffington Post | In PR & the Media | Scoop.it
4 Marketing Channels Every Startup Tech Company Should Use
Huffington Post
Marketing campaign possibilities are practically endless, but every startup tech company should be involved in these major four players.
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The World Wide Web at 25: Changing literature forever

The World Wide Web at 25: Changing literature forever | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 5, 2014 3:28 PM


Jane Ciabattari:  "The World Wide Web, which turns 25 on 12 March, has brought about a radical revolution in literature – from e-books to Twitter fiction" ...

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Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists - The Guardian

Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists - The Guardian | In PR & the Media | Scoop.it
The Guardian Ellen's Oscars selfie that went viral was not a marketing stunt, Samsung insists The Guardian Samsung insists Ellen DeGeneres's mass celebrity selfie at the Oscars was not an orchestrated marketing stunt, but says it is “delighted”...
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