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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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5 reasons not to ban social media in the office - CNN International

5 reasons not to ban social media in the office CNN International Palo Alto, California (CNN) -- If your company bans you from using Twitter, Facebook, LinkedIn and other social media in the office, that policy is "brain dead", entrepreneur Vivek...
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Marketing, IT Do Not Play Nice - MediaPost Communications

Marketing, IT Do Not Play Nice - MediaPost Communications | In PR & the Media | Scoop.it
Marketing, IT Do Not Play Nice MediaPost Communications Despite a desperate need for cooperation, most IT and marketing departments do not see eye to eye, according to a new Forrester study conducted jointly with Forbes, surveying 300-plus...
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3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes

3 Powerful Ways To Improve Your Storytelling (And Business!) In 15 Minutes | In PR & the Media | Scoop.it

So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling.


Via Fernanda Grimaldi
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What Google Hummingbird Means for Your Content Strategy

What Google Hummingbird Means for Your Content Strategy | In PR & the Media | Scoop.it

Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.


Via Alex Butler
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The rise and rise of PR b*llsh!t - PR Week

The rise and rise of PR b*llsh!t - PR Week | In PR & the Media | Scoop.it
Interesting piece that almost entirely misses the point. The sole reason for poorly targeted PR is poor PR guys petrified of justifying their fees. Shotgun rather than sniper approach to media relations.
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3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story

3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 18, 2013 3:13 AM


Michael Gubbins:  '"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year at the BFI London Film Festival.'

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What Scares Me About PR

What Scares Me About PR | In PR & the Media | Scoop.it
PR is changing. I spend a lot of time talking to anyone who will listen – my team, clients, prospects, strangers at cocktail parties, Twitter friends – about how and why.
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5 life lessons learned in public relations

5 life lessons learned in public relations | In PR & the Media | Scoop.it

Work lives and home lives tend to be separate entities, but one can offer insight into the other, especially when your job involves working with people.


Via Fernanda Grimaldi
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Edelman Wins Global PR Agency Of The Year Honors

Edelman Wins Global PR Agency Of The Year Honors | In PR & the Media | Scoop.it
The Holmes Report has named Edelman as its Global Agency of the Year for 2013 and Interpublic as its first ever Holding Company of the Year. (Congrats @EdelmanPR!
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Be Creative With Your Brand

Be Creative With Your Brand | In PR & the Media | Scoop.it
Johnny Earle, founder of Johnny Cupcakes, explains why focusing on the little details is absolutely essential if you want to stand out from the competition.
    

Via Fernanda Grimaldi
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Turn One Idea Into One Hundred: Repurposing Content In The Digital Era

Turn One Idea Into One Hundred: Repurposing Content In The Digital Era | In PR & the Media | Scoop.it
The constant push for engaging, informative content to drive on your marketing strategy can often seem an uphill struggle. Most businesses a (Ever feel like you're running out of ideas?
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Social Media Infographics

Social Media Infographics | In PR & the Media | Scoop.it
21 Rules For Effective Social Media Marketing Strategies - #SocialMedia #Infographic (21 Rules For Effective Social Media Marketing Strategies - #SocialMedia #Infographic - http://t.co/1jjFA9xUJ6)...
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Breaking 'Bad PR': 10 Tips for Better Communications : PR News Blog

Breaking 'Bad PR': 10 Tips for Better Communications : PR News Blog | In PR & the Media | Scoop.it
I am among the unlucky who didn't watch 'Breaking Bad' over the years and missed out on the binge-watching and chatter over Sunday's finale. We must all make choices in our TV viewing and apparently I made a bad choice ...
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Russell Indexes brings on River Communications - PRWeek

Russell Indexes brings on River Communications - PRWeek | In PR & the Media | Scoop.it
Russell Indexes brings on River Communications
PRWeek
WHITE PLAINS, NY: Financial PR firm River Communications has been named PR AOR for global index provider Russell Indexes.
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The 10 Biggest Brands on YouTube

The 10 Biggest Brands on YouTube | In PR & the Media | Scoop.it
Statista's chart, below, shows the 10 brands that have the most subscribers on YouTube.

Via Alex Butler
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ExploreCurate's curator insight, October 31, 2013 3:40 PM

One of them have wings...

Henrik Jespersen's curator insight, November 5, 2013 10:32 AM

Interessant

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Using Vine in Email Marketing

Using Vine in Email Marketing | In PR & the Media | Scoop.it
One of the most exciting areas for email marketers in recent years has been the growth of mobile campaigns.
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88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets | In PR & the Media | Scoop.it
There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro.

Via Alex Butler
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10 ways to keep your global PR team happy and productive - PRWeek

PRWeek
10 ways to keep your global PR team happy and productive
PRWeek
As a company expands globally, a smart PR strategy and the right assets to get it done are essential ingredients to building a great brand.
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You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why? | In PR & the Media | Scoop.it
From social media to retargeting ads, marketers continue to add new communication channels, and with each one we add the ability to sell but we also increase our ability to annoy.

Via Fernanda Grimaldi
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Choose Your Own Documentary [a very interesting piece of storytelling]

Choose Your Own Documentary [a very interesting piece of storytelling] | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 16, 2013 10:29 PM


Yasmin Morgan-Griffiths:  "In an age which is increasingly defined by audience interactivity, many shows are aiming to give their audience more choice over what they are viewing. And you’d be hard pressed to find more choices in one show than in Choose Your Own Documentary."

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How to use social media influencers in PR

The PR industry needs to engage with social media influencers to ensure a brand or client’s product is publicised and communicated to the most amount of people from a specific target audience possible.


Via Fernanda Grimaldi
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Techniques Outlined For Improving C-Suite Engagement With Employees

Techniques Outlined For Improving C-Suite Engagement With Employees | In PR & the Media | Scoop.it
If you go searching for the organizational crossroads between the C-suite and employees, you’ll often find an internal communicator playing the pivotal role in helping each side understand the other.
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Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] - AllTwitter

Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] - AllTwitter | In PR & the Media | Scoop.it
Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] (Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY]:
A lot can change in ...
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Hashtags Arrive in Google Search Results - Business 2 Community

Hashtags Arrive in Google Search Results - Business 2 Community | In PR & the Media | Scoop.it
Hashtags Arrive in Google Search Results: Google+ is like the social network that haunts us. Every time you th... http://t.co/mCWaNHib4h
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18 Tips from Content Marketing Innovators

18 Tips from Content Marketing Innovators | In PR & the Media | Scoop.it
I spy #SOBcon peeps! RT @martikonstant: 18 Tips from Content Marketing Innovators – New Content Jam eBook http://t.co/JL4NRLM8XA
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