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Facebook's effectiveness for marketing 'uncertain' - Castleford Media (blog)

Facebook's effectiveness for marketing 'uncertain' - Castleford Media (blog) | In PR & the Media | Scoop.it
Castleford Media (blog)
Facebook's effectiveness for marketing 'uncertain'
Castleford Media (blog)
Facebook has operated as the gateway to social media marketing for many businesses over the past few years.
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Successfully Measuring Social Customer Service Performance

Successfully Measuring Social Customer Service Performance | In PR & the Media | Scoop.it

In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat.read more...


Via Fernanda Grimaldi
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4 Social Media Secrets You Can Learn From Elon Musk - Fast Company

4 Social Media Secrets You Can Learn From Elon Musk - Fast Company | In PR & the Media | Scoop.it
Fast Company
4 Social Media Secrets You Can Learn From Elon Musk
Fast Company
In fact, our 2014 Global Social CEO Survey of 1,000 U.S. and U.K.
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Build A Go-To Team That Can Conquer Any Content Marketing ...

Build A Go-To Team That Can Conquer Any Content Marketing ... | In PR & the Media | Scoop.it
The void between what most marketers want to do and what they can execute is great. Find out how to build a go-to team that can conquer any content challenge.
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3 Advantages Public Relations Brings to Digital Marketing

3 Advantages Public Relations Brings to Digital Marketing | In PR & the Media | Scoop.it

Numerous journalists are jumping the newsroom ship to "brand storytelling" as content marketers and an increasing number of public relations firms are (3 Advantages Public Relations Brings to Digital Marketing http://t.co/4V6QISaB1L...


Via Fernanda Grimaldi
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Marketing Makeover: 4 Strategies to Help Grow Your Business - BusinessNewsDaily

Marketing Makeover: 4 Strategies to Help Grow Your Business - BusinessNewsDaily | In PR & the Media | Scoop.it
BusinessNewsDaily
Marketing Makeover: 4 Strategies to Help Grow Your Business
BusinessNewsDaily
As your small business grows and evolves, you'll probably find that some of your promotional tactics are no longer as effective as they once were.
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22 Ways to Ramp Up Your Content-Marketing Strategy - Entrepreneur

22 Ways to Ramp Up Your Content-Marketing Strategy - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur
22 Ways to Ramp Up Your Content-Marketing Strategy
Entrepreneur
Content marketing can be a wolf in sheep's clothing for small businesses.
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How Researchers Use Social Media To Map The Conflict In Syria - Forbes

How Researchers Use Social Media To Map The Conflict In Syria - Forbes | In PR & the Media | Scoop.it
Forbes How Researchers Use Social Media To Map The Conflict In Syria Forbes Posts on social media, among other things, help to details the growth of opposition armed groups in each governorate within Syria; show the current geographic delineation...
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Let Your Brand Lead Your Content Marketing Efforts - Entrepreneur

Let Your Brand Lead Your Content Marketing Efforts - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur Let Your Brand Lead Your Content Marketing Efforts Entrepreneur The following is the fifth article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium...
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The 'social media generation' will be the spark that changes our ...

The 'social media generation' will be the spark that changes our ... | In PR & the Media | Scoop.it
Whether in PTA meetings or at the dinner table, all too often students are dubbed the “social media generation.” However, this generation is plugged into what is going on around the world more than any generation before it ...
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Tweet from @PRSANewPros

Tweet from @PRSANewPros | In PR & the Media | Scoop.it
RT @PRSANewPros: A guide to content creation for public relations: #content #socbiz #npprsa http://t.co/0jenGhGVdx
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A Candid Conversation With 5 Women Leaders of Advertising and Media - Adweek

A Candid Conversation With 5 Women Leaders of Advertising and Media - Adweek | In PR & the Media | Scoop.it
A Candid Conversation With 5 Women Leaders of Advertising and Media
Adweek
Women in media, advertising and technology understand well the challenge of reaching the upper ranks of power.
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toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ... - PR Web (press release)

toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ... - PR Web (press release) | In PR & the Media | Scoop.it
toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ...
PR Web (press release)
toppragencies.com has declared Konnect Public Relations as the fifth best PR firm in the month of March 2014.
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Organic Social Media: Why Marketers Must Join the Conversations - Search Engine Watch

Organic Social Media: Why Marketers Must Join the Conversations - Search Engine Watch | In PR & the Media | Scoop.it
Organic Social Media: Why Marketers Must Join the Conversations
Search Engine Watch
The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld social and content to drive visibility and ROI.
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Social Media Disrupts The Communication Landscape - Forbes

Social Media Disrupts The Communication Landscape - Forbes | In PR & the Media | Scoop.it
Social Media Disrupts The Communication Landscape
Forbes
Everybody on the planet would probably agree that the world's youth are pervasive users of Social Media.
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Lessons on Big Data Marketing - Wall Street Journal (blog)

Lessons on Big Data Marketing - Wall Street Journal (blog) | In PR & the Media | Scoop.it
Lessons on Big Data Marketing
Wall Street Journal (blog)
Marketing and Big Data marketing are synonymous. My speaking topic at these conferences was on Big Data about customers. But basically everybody was speaking on that topic.
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20 Social Media Tips To Rule In 2014 - Forbes

20 Social Media Tips To Rule In 2014 - Forbes | In PR & the Media | Scoop.it
MASNsports.com
20 Social Media Tips To Rule In 2014
Forbes
If you're in charge of social media management for your company, it's time to up your game in 2014.
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Content Marketing: The 4 Most Critical Components to Measure & Analyze - Search Engine Watch

Content Marketing: The 4 Most Critical Components to Measure & Analyze - Search Engine Watch | In PR & the Media | Scoop.it
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Search Engine Watch
Content marketing has gained much traction over the last 18 months and for good reasons.
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Coca-Cola Shakes Up Marketing Ranks - AdAge.com

Coca-Cola Shakes Up Marketing Ranks - AdAge.com | In PR & the Media | Scoop.it
AdAge.com
Coca-Cola Shakes Up Marketing Ranks
AdAge.com
Ms. Clark will take on the role of president-sparkling and strategic marketing, Coca-Cola North America, effective June 1.
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Significance of PR agencies and social media managers for politicians

On News Point, we visit a PR agency which manages the online presence particularly on social media for political parties. Although major political parties re...
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10 viewing trends for 2014 that will change the way we watch TV

10 viewing trends for 2014 that will change the way we watch TV | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 14, 2014 12:07 AM


Stuart Dredge:  "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...

Roger Ellman's curator insight, April 14, 2014 4:45 AM

Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!

Debbie Elicksen 's curator insight, April 18, 2014 5:19 PM

It's not just television, it's television made better.

 

Love #6. I'm good with "Samantha" taking the lead.

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Facebook Still Dominates on Mobile, But Its Lead Has Declined

Facebook Still Dominates on Mobile, But Its Lead Has Declined | In PR & the Media | Scoop.it
Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on ...

Via Alex Butler
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Pierrick Fischer's curator insight, April 22, 2014 5:56 AM

A good move to counter this trend was the release of the Messenger app. What do you think?

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Why I’d love for my daughter to go into PR

Why I’d love for my daughter to go into PR | In PR & the Media | Scoop.it
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.

Via Sara Duane
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Anti-social media: Apps that help you avoid other humans

Anti-social media: Apps that help you avoid other humans | In PR & the Media | Scoop.it
“So much of our lives have become open and public ...
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How the Product Life Cycle Improves Content Marketing

How the Product Life Cycle Improves Content Marketing | In PR & the Media | Scoop.it

Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.


Via Fernanda Grimaldi
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