Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
mediabistro.com SEO and Other Terms to Know for Digital Media Success mediabistro.com As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape.
Forbes The Future of Marketing Is Semantic: Search Predicts The Future Forbes This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the...
For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
Counterpoint: Why tech startups need public relations Houston Business Journal (blog) I called a couple of Houston's big shots in the PR industry and got their take on why their trade is crucial for the growth of a tech startup.
Visual Social Marketing 101 Mashable In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing. More information on the Mashies can be found here.
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