In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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Why the World of PR Is Changing

Why the World of PR Is Changing | In PR & the Media | Scoop.it
Why the World of PR Is Changing
Huffington Post UK (blog)
So if PRs were so good at PR, why did PR get such a bad reputation?

Via Fernanda Grimaldi, BurrellesLuce
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Some companies flee Paula Deen, but cruise line doubles down - Fox News

Some companies flee Paula Deen, but cruise line doubles down - Fox News | In PR & the Media | Scoop.it
Examiner.com Some companies flee Paula Deen, but cruise line doubles down Fox News LOS ANGELES – Country cooking queen Paula Deen's admission last week that she had used the N-word in the past is causing some companies to abandon ship, but not the...
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Three ways video improves PR - PRWeek

Three ways video improves PR - PRWeek | In PR & the Media | Scoop.it
Three ways video improves PR
PRWeek
That's a big, highly measurable opportunity for PR and social media firms that have the resources in-house to create visual content that people want to view and share.
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How to Use Social Media to Manage a Crisis

A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker.

Via Fernanda Grimaldi
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Ketchum leads the way in Cannes PR shortlist - PRWeek

Ketchum leads the way in Cannes PR shortlist - PRWeek | In PR & the Media | Scoop.it
Ketchum leads the way in Cannes PR shortlist PRWeek CANNES, FRANCE: Ketchum shone in the shortlist for the 2013 Cannes PR Lions, with 10 nominations from across the Omnicom firm's global network in with a chance of taking home an award in a...
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Why Public Relations Should Remember Customer Expectations

Guest contributor Adam Toporek explains how PR professionals play an important role in creating customer expectations.

Via Fernanda Grimaldi
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Breaking Through The Marketing And PR Clutter: An Example That Stands Out - Forbes

Breaking Through The Marketing And PR Clutter: An Example That Stands Out - Forbes | In PR & the Media | Scoop.it
Breaking Through The Marketing And PR Clutter: An Example That Stands Out Forbes There's no secret about my feelings on poor public relations practices, and in particular, the abuse of news releases as more often than not, they do nothing more than...
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The man who invented public relations - The Guardian

The man who invented public relations - The Guardian | In PR & the Media | Scoop.it
The man who invented public relations
The Guardian
Two years ago, I wrote a blogpost asking if anyone could help Richard Evans with his biography of Sir Basil Clarke, a journalist credited with being the father of public relations.
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B-to-b media companies get serious about marketing services - BtoB Magazine

B-to-b media companies get serious about marketing services - BtoB Magazine | In PR & the Media | Scoop.it
B-to-b media companies get serious about marketing services
BtoB Magazine
The past three years have been an experimental phase for fledgling marketing services units at many business media companies.
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Social Media is Key to B2B Content Marketing [Report] - Pamorama | Social Media Marketing Blog

Social Media is Key to B2B Content Marketing [Report] - Pamorama | Social Media Marketing Blog | In PR & the Media | Scoop.it
91% of B2B marketers use social media as a content marketing tool, and you should, too. (RT @SomeDaySage: great insights.
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Hooked! PR's gone mainstream in the age of social media - Memeburn

Hooked! PR's gone mainstream in the age of social media - Memeburn | In PR & the Media | Scoop.it
Memeburn
Hooked! PR's gone mainstream in the age of social media
Memeburn
It's an interesting time to be in public relations. Just like our peers in the marketing world, a few years ago social media disrupted business as we knew it.
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Guerrilla marketing can be inexpensive and effective - The News-Press

Guerrilla marketing can be inexpensive and effective - The News-Press | In PR & the Media | Scoop.it
Guerrilla marketing can be inexpensive and effective The News-Press Her client Keith Grossman, attorney and mediator at Grossman Law & Conflict Management in Fort Myers, said he uses guerrilla marketing to create brand awareness and to educate...
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Targeting High Funnel Keywords Through the Power Of Conversion Content Marketing | Business 2 Community

Targeting High Funnel Keywords Through the Power Of Conversion Content Marketing | Business 2 Community | In PR & the Media | Scoop.it
High funnel keywords (and the visitors searching them), are a tough nut to crack! They’re searching for something that you offer, or similar to what you (RT @NZContentMkt: Targeting High Funnel Keywords Through the Power Of Conversion Conte..
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Boston Globe to handle all printing for Boston Herald - Bangor Daily News

Boston Globe to handle all printing for Boston Herald - Bangor Daily News | In PR & the Media | Scoop.it
Boston Globe to handle all printing for Boston Herald Bangor Daily News The agreement, which is in effect for 10 years, finishes a process begun in 2012, when the two media outlets announced that the Globe would print and deliver about one-third of...
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Why Instagram video and Vine are apples and oranges - CNET

AllFacebook
Why Instagram video and Vine are apples and oranges
CNET
Take social media expert Gary Vaynerchuck, for example.
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Azione PR Hires New Public Relations VP - Transworld Business

Azione PR Hires New Public Relations VP - Transworld Business | In PR & the Media | Scoop.it
Azione PR Hires New Public Relations VP Transworld Business New York, NY (June 17, 2013) — Azione PR, a full-service boutique agency specializing in media relations, brand marketing, event production and celebrity seeding, is pleased to announce...
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Pressure Increases on PR Agencies To Become More Business Savvy

Pressure Increases on PR Agencies To Become More Business Savvy | In PR & the Media | Scoop.it
The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven.

Via Fernanda Grimaldi
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Five reasons not to own a PR agency - PRWeek

Five reasons not to own a PR agency - PRWeek | In PR & the Media | Scoop.it
Five reasons not to own a PR agency
PRWeek
You encounter a lot of people when you own a PR agency.
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DuPont and Ogilvy Public Relations Win PRSA Best of Silver Anvil Award - The Herald | HeraldOnline.com

DuPont and Ogilvy Public Relations Win PRSA Best of Silver Anvil Award - The Herald | HeraldOnline.com | In PR & the Media | Scoop.it
DuPont and Ogilvy Public Relations Win PRSA Best of Silver Anvil Award The Herald | HeraldOnline.com NEW YORK, June 14, 2013 — /PRNewswire/ -- The Public Relations Society of America (PRSA) presented its 2013 Best of Silver Anvil Award to DuPont...
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Millennials skip showroom, use social media for car-buying - NBCNews.com (blog)

Millennials skip showroom, use social media for car-buying
NBCNews.com (blog)
When 20- and 30-somethings go car shopping, they're likely to ask their friends for help – their Facebook friends, that is.
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FT's PR director picks up award - The Guardian

FT's PR director picks up award - The Guardian | In PR & the Media | Scoop.it
FT's PR director picks up award
The Guardian
Emma Gilpin-Jacobs, global director of communications at the Financial Times Group, has been named as the Chartered Institute of Public Relations' PR director of the year.
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The Best Marketing Advice You're Forgetting to Follow

The Best Marketing Advice You're Forgetting to Follow | In PR & the Media | Scoop.it
In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence. (TIme to spot check yourself?
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Creating Customer Loyalty Programs that Stick

Creating Customer Loyalty Programs that Stick | In PR & the Media | Scoop.it
Customer loyalty programs can be a gift and a curse. When done well, they can keep customers coming back for repeat purchases, potentially

Via David Hain, Fernanda Grimaldi
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David Hain's curator insight, May 30, 2013 2:12 AM

Interesting insights here.

John Michel's curator insight, May 30, 2013 10:47 PM

An intriguing study certainly worth the read.

Gary Bamford's curator insight, May 31, 2013 1:46 AM

What is a version of this for consulting services?

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The 15 Steps to "Power SEO" (PR Is The New SEO) - Forbes

The 15 Steps to "Power SEO" (PR Is The New SEO) - Forbes | In PR & the Media | Scoop.it
The 15 Steps to "Power SEO" (PR Is The New SEO)
Forbes
In fact, I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I'm increasingly less alone in this idea and goal.
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The Keys To Quality Content Are Information Density & Utility

The Keys To Quality Content Are Information Density & Utility | In PR & the Media | Scoop.it
We can safely say that Content Marketing is here to stay. According to the latest research from the Custom Content Council, more marketers are moving their budgets to the creation, management and distribution of content than ever before.
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