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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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3 Reasons Why Your Company Should Pay Employees To Use Social Media | Business 2 Community

3 Reasons Why Your Company Should Pay Employees To Use Social Media | Business 2 Community | In PR & the Media | Scoop.it
In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use.
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Policy, discretion guide media sources probes - Boston Herald

Policy, discretion guide media sources probes - Boston Herald | In PR & the Media | Scoop.it
Policy, discretion guide media sources probes Boston Herald WASHINGTON — It was a rare moment in relations between the media and the government: In 2008, FBI Director Robert Mueller called the top editors at The New York Times and The Washington...
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Ad-words and Recurring Pictures: Using PPC and Remarketing to get your brand noticed

Ad-words and Recurring Pictures: Using PPC and Remarketing to get your brand noticed | In PR & the Media | Scoop.it
What is #PPC re-marketing? http://t.co/rKt2j8PwtJ
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Marketing to women: why painting it pink doesn't work (and never did) - The Guardian

Marketing to women: why painting it pink doesn't work (and never did) - The Guardian | In PR & the Media | Scoop.it
The Guardian Marketing to women: why painting it pink doesn't work (and never did) The Guardian Their second book, The Daring Book for Boys in Business, has just been published, and is aimed at companies who are comfortable marketing to men, but...
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | In PR & the Media | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.

Via Alex Butler
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25 Brilliant Ways to Develop Brand Personality on Twitter

25 Brilliant Ways to Develop Brand Personality on Twitter | In PR & the Media | Scoop.it
Whether you're in social media 101, or refining your social media strategy, learn how to make your brand's personality shine on Twitter!
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Eva Ohly's curator insight, May 8, 2013 11:44 AM

Great tips for developing a personal brand online.

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Marketers should put strategy before everything else when it comes to content marketing | The Wall Blog

Marketers should put strategy before everything else when it comes to content marketing | The Wall Blog | In PR & the Media | Scoop.it
Content discovery is emerging as a highly significant part of the marketing mix.
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8 Best Practices for PR Management of the Top 3 Social Platforms - PR News

8 Best Practices for PR Management of the Top 3 Social Platforms - PR News | In PR & the Media | Scoop.it

Via Fernanda Grimaldi
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April 2013 Top 100 Public Relations Experts to Follow on Twitter

April 2013 Top 100 Public Relations Experts to Follow on Twitter | In PR & the Media | Scoop.it
This is a list of the top 100 recommended public relations experts to follow on Twitter for April 2013. (RT @NScottJtx: Top 100 Public Relations Experts on Twitter: I'm LUCKY 13 on the list.

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Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY] - AllTwitter

Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY] - AllTwitter | In PR & the Media | Scoop.it
Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY] (Which #SocialMedia #Marketing Tactics Most Effectivet?
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Creating A Successful Marketing Strategy - Forbes

Creating A Successful Marketing Strategy - Forbes | In PR & the Media | Scoop.it
Creating A Successful Marketing Strategy
Forbes
The ultimate goal of any marketing strategy is to help you grow your business and increase your brand awareness; cementing trust with current clients is a nice by-product as well.
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Companies Set to Increase Spending on Digital Marketing

Companies Set to Increase Spending on Digital Marketing | In PR & the Media | Scoop.it
On average, 28 of marketers say they have reduced their traditional advertising budget to fund digital marketing activities. (Gartner in Direct Marketing News "Companies Set to Increase Spending on Digital Marketing" by Gartner vice...
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5 Cool Content Curation Tools for Social Marketers | Social Media ...

5 Cool Content Curation Tools for Social Marketers | Social Media ... | In PR & the Media | Scoop.it
In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from ...
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Stephen King, hero of print: Nixes digital version of new novel - New York Daily News (blog)

Stephen King, hero of print: Nixes digital version of new novel - New York Daily News (blog) | In PR & the Media | Scoop.it
Telegraph.co.uk Stephen King, hero of print: Nixes digital version of new novel New York Daily News (blog) Stephen_King_AP_Mark_Lennihan_0.jpg If fans hope to read Stephen King's latest novel, “Joyland,” following its release in June, they will...
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'Wired' Completely Overhauls Print Magazine - Mashable - Mashable

'Wired' Completely Overhauls Print Magazine - Mashable - Mashable | In PR & the Media | Scoop.it
'Wired' Completely Overhauls Print Magazine - Mashable
Mashable
Wired is debuting a new look for its June issue, which hits newsstands Tuesday.
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20 Signs You've Been in PR Too Long

20 Signs You've Been in PR Too Long | In PR & the Media | Scoop.it
20 Signs You've Been in PR Too Long
Digiday
It's tough being a public relations pro these days. Reporters don't respond to your daily pitches; clients want more media hits.

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Jay-Z’s agency buys Skylar Diggins a Mercedes as a graduation present | SI Tracking Blog – Tracking MLB, NBA, NFL, NHL, and NCAA On Twitter

Jay-Z’s agency buys Skylar Diggins a Mercedes as a graduation present | SI Tracking Blog – Tracking MLB, NBA, NFL, NHL, and NCAA On Twitter | In PR & the Media | Scoop.it
Jay-Z might be new to the sports agent business, but he already knows how to spoil his clients.
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Customer Service on Social Media: the Rules Still Apply - Online PR Media

Customer Service on Social Media: the Rules Still Apply - Online PR Media | In PR & the Media | Scoop.it
Learn how providing customer service through social media can drastically help or harm your business. (Customer Service on Social Media: the Rules Still Apply: Some general rules of thumb for good custome...
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The role of the ‘Public’ in Public Relations

The role of the ‘Public’ in Public Relations | In PR & the Media | Scoop.it
I’ve always been amazed at how much public opinion is synonymous with the stance of the nation’s media – perhaps that’s what drew me to working in PR. I challenged my friends recently to explain wh...

Via Fernanda Grimaldi
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6 Steps to Developing a Killer B2B Content Marketing Strategy | Pyxl Blog

6 Steps to Developing a Killer B2B Content Marketing Strategy | Pyxl Blog | In PR & the Media | Scoop.it
Learn how to attract traffic, acquire leads & ultimately driving sales through an effective content marketing strategy. (6 Steps to Developing a Killer B2B Content Marketing Strategy: To develop a killer content marketing strategy,...
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Google+: An Overlooked Marketing Gold Mine

Google+: An Overlooked Marketing Gold Mine | In PR & the Media | Scoop.it
Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results.

Via Alex Butler
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Charity WIlls's curator insight, May 24, 2013 10:26 AM

Google+: An Overlooked Marketing Gold Mine

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Who Are The Best Marketers?

Who Are The Best Marketers? | In PR & the Media | Scoop.it

The top habits of the "Marketers That Matter"
SUMMARY: Aligning marketing efforts internally and externally with key leaders, creating new and unexpected experiences for your audience, and embracing new technology are some of the strategies distinguishing the finalists in The Sage Group's Marketers That Matter awards program, SAP's Todd Wilms writes. "It's no longer pushing out generic messages but instead, delivering relevant, helpful information," says Lisa Gevelber, vice president of marketing at Google

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How The 3 P's Can Be the Secret To Your Business Success - St Croix Innovation

How The 3 P's Can Be the Secret To Your Business Success - St Croix Innovation | In PR & the Media | Scoop.it
To achieve business success you need to have a system that has marketing that create leads who turn into customers, that lead to sales. You need a marketing system.
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Six principles for great content marketing

Six principles for great content marketing | In PR & the Media | Scoop.it
Being a decent content marketer is about matching your strengths with what actually gets results.
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