In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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The Future of Social Learning

The Future of Social Learning | In PR & the Media | Scoop.it
For organizations to keep up, they need to make sure their employees know how to consume knowledge effectively via the new channels available to them.

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35 Billion Reasons Why Publicis & Omnicom Are Merging

35 Billion Reasons Why Publicis & Omnicom Are Merging | In PR & the Media | Scoop.it
"In the midst of chaos, there is also opportunity.” -- Sun-Tzu"This is a new company for a new world." -- Maurice Lévy, CEO of PublicisOn Sunday, Omnicom and Publicis (The largest agency holding company has merged > 35 Billion Reasons Why Publicis...
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Eight Silly Data Myths Marketing People Believe That Get Them Fired.

Eight Silly Data Myths Marketing People Believe That Get Them Fired. | In PR & the Media | Scoop.it
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
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Why PR Is Your Best Marketing Tool—And How To Do It

Why PR Is Your Best Marketing Tool—And How To Do It | In PR & the Media | Scoop.it
From the movie Field of Dreams: "If you build it, he will come" Our corporate motto should be “We’ve never heard of you either”—that is how we joked at my first (Why PR Is Your Best Marketing Tool—And How To Do It
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Earned Media And Social Media: How Brands Can Get Beyond The Hype - Business Insider

Earned Media And Social Media: How Brands Can Get Beyond The Hype - Business Insider | In PR & the Media | Scoop.it
Earned Media And Social Media: How Brands Can Get Beyond The Hype Business Insider In a new report from BI Intelligence, we define what exactly earned media means in the context of social media, analyze how to make earned media via social media a...
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Ten Best Social Media PR Agencies Named by topPRagencies.com for July 2013 - PR Web (press release)

Ten Best Social Media PR Agencies Named by topPRagencies.com for July 2013 - PR Web (press release) | In PR & the Media | Scoop.it
Ten Best Social Media PR Agencies Named by topPRagencies.com for July 2013 PR Web (press release) The independent authority on public relations, topPRagencies.com, has released their list of the ten best social media PR agencies for the month of...
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Social Media and SEO

Social Media and SEO | In PR & the Media | Scoop.it
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.

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Astou MBAYE, MAA's curator insight, July 12, 2013 10:52 AM

Really interesting tips in there! Social media posts also have to be optimized with keywords. 

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Client-agency partnership - getting the most out of it.

Client-agency partnership - getting the most out of it. | In PR & the Media | Scoop.it
In my career in marketing on the client side, I have worked with several advertising agencies. One of the common comments I hear is "is the agency' faults or, the agency is driving us crazy! Or the client's brief is not clear, keeps changing brief!
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How to Get Leads With Content Marketing - Business 2 Community

How to Get Leads With Content Marketing - Business 2 Community | In PR & the Media | Scoop.it
How to Get Leads With Content Marketing - Business 2 Community http://t.co/36UIQRh5DC #contentmarketing
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Connecting With Customers: How to Market to Their Emotions - Entrepreneur

Connecting With Customers: How to Market to Their Emotions - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur Connecting With Customers: How to Market to Their Emotions Entrepreneur The following is the seventh in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a...
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The History Of Public Relations [INFOGRAPHIC]

The History Of Public Relations [INFOGRAPHIC] | In PR & the Media | Scoop.it
This infographic about the evolution of public relations was created by GroupHigh. (RT @PinkstonGroupPR: Go back in time!
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The New York Times Brings Rich-Media Ads to iPad App | Media ...

The New York Times Brings Rich-Media Ads to iPad App | Media ... | In PR & the Media | Scoop.it
The New York Times is introducing standardized but interactive ad units to its iPad edition using the IAB's mobile rich-media standards.
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Think Strategically for PR: What’s the “Hook”?

Think Strategically for PR: What’s the “Hook”? | In PR & the Media | Scoop.it
Regardless of the medium—newspapers and magazines, broadcast and cable TV, radio, social networking platforms, or blogs—the key to getting your story picked ... (Think strategically for PR: What's the "hook"?

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8 Trends Driving Marketing Attribution Now - Forbes

8 Trends Driving Marketing Attribution Now - Forbes | In PR & the Media | Scoop.it
8 Trends Driving Marketing Attribution Now Forbes In an increasingly complex and fragmented marketing landscape where the consumer “purchasing journey” weaves through a maze of digital, offline, paid and earned media channels, quantifying the...
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5 Social Media Marketing Tips for Effective Lead Generation

5 Social Media Marketing Tips for Effective Lead Generation | In PR & the Media | Scoop.it
Let's face it: plenty of firms waste plenty of time on Facebook and Twitter. Like any tool, social media is only effective when it's used correctly, but...
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Inside Forbes: It's Fight Night. PR Firms Take On Ad Agencies Over Native ... - Forbes

Inside Forbes: It's Fight Night. PR Firms Take On Ad Agencies Over Native ... - Forbes | In PR & the Media | Scoop.it
Inside Forbes: It's Fight Night. PR Firms Take On Ad Agencies Over Native ...
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Six Easy Steps To Make Your Public Relations Go Viral

Six Easy Steps To Make Your Public Relations Go Viral | In PR & the Media | Scoop.it
Create an effective viral marketing campaign with these six easy steps.

Via Fernanda Grimaldi
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'Sharknado' Instant Cult Classic on Social Media - ABC News

'Sharknado' Instant Cult Classic on Social Media
ABC News
'Sharknado' Instant Cult Classic on Social Media. Fans express reactions to film about airborne sharks raining down on Los Angeles. 01:56 | 07/15/2013.
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Corporate vs Agency

Corporate vs Agency | In PR & the Media | Scoop.it
I live in the agency recruiting world. Organizations have hiring needs that have proven to be difficult to fill, or too time consuming to give it the proper attention, and they engage us to help fi...
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Two Different Types of Storytelling: Vine vs. Instagram

Two Different Types of Storytelling: Vine vs. Instagram | In PR & the Media | Scoop.it

Brian Honigman:  "Instagram Video launched on June 20th and since then there’s been a constant debate as to whether Facebook’s Instagram or Twitter’s Vine is doing better and which will come out on top as the “go-to” social video app."


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Charlie Dare's curator insight, July 13, 2013 6:31 PM

Lots of comments on this but by using comparisons become more relevant to your application ~

LiveWise✅'s comment, July 17, 2013 10:15 AM
trillstepmusic https://soundcloud.com/princewize/egyptian-adventure
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Social Media and SEO

Social Media and SEO | In PR & the Media | Scoop.it
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.

Via Alex Butler
more...
Astou MBAYE, MAA's curator insight, July 12, 2013 10:52 AM

Really interesting tips in there! Social media posts also have to be optimized with keywords. 

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5 of the best social media infographics of 2013 so far

5 of the best social media infographics of 2013 so far | In PR & the Media | Scoop.it
RT @newsreach: 61% of teens use Tumblr - from our top 5 infographics http://t.co/GA4hkxmP8Y
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | In PR & the Media | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
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malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

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Apple reportedly hires Hulu exec to negotiate future media deals

Apple reportedly hires Hulu exec to negotiate future media deals | In PR & the Media | Scoop.it
If you believe past rumors, Apple has sometimes had difficulty getting the media industry to agree with its vision of the future. Its solution may be to.
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Why Your Business Should be on LinkedIn- Internet Marketing Tips

Why Your Business Should be on LinkedIn- Internet Marketing Tips | In PR & the Media | Scoop.it
Internet marketing is an important component of gaining customers in 2013. This is true for any business or service provider that is in operation. Social media should be a key piece of your interne...
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