In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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Social Media Infographics

Social Media Infographics | In PR & the Media | Scoop.it
21 Rules For Effective Social Media Marketing Strategies - #SocialMedia #Infographic (21 Rules For Effective Social Media Marketing Strategies - #SocialMedia #Infographic - http://t.co/1jjFA9xUJ6)...
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Breaking 'Bad PR': 10 Tips for Better Communications : PR News Blog

Breaking 'Bad PR': 10 Tips for Better Communications : PR News Blog | In PR & the Media | Scoop.it
I am among the unlucky who didn't watch 'Breaking Bad' over the years and missed out on the binge-watching and chatter over Sunday's finale. We must all make choices in our TV viewing and apparently I made a bad choice ...
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Content Marketing: 5 Non-Profit Success Stories to Learn From

Content Marketing: 5 Non-Profit Success Stories to Learn From | In PR & the Media | Scoop.it
These days, non-profits are strategizing online content to help connect with the right web audiences. The concept of creating content to engage with your audience isn’t new, esp...
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13 Traditional Marketing Strategies You Can’t Afford To Ignore

13 Traditional Marketing Strategies You Can’t Afford To Ignore | In PR & the Media | Scoop.it
I invest in signs and door hangers and try to blanket the town with them. If you want to stay top of mind for your core clients, you have to market to them offline as well.
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The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview

The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview | In PR & the Media | Scoop.it
The convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there's more momentum than ever.
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The Most Important Aspects of a Google Plus Marketing Strategy

The Most Important Aspects of a Google Plus Marketing Strategy | In PR & the Media | Scoop.it
Your Google Plus marketing strategy is important in social media.
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Customer Analytics | The 5 'Ws' of Data-Driven Advertising

Customer Analytics | The 5 'Ws' of Data-Driven Advertising | In PR & the Media | Scoop.it
Though many find today’s influx of data to be daunting, such information has the potential to improve acquisition, satisfaction, and retention.
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The 2013 PR 50: The Best Public Relations People In The Tech Industry - Business Insider

The 2013 PR 50: The Best Public Relations People In The Tech Industry - Business Insider | In PR & the Media | Scoop.it
The 2013 PR 50: The Best Public Relations People In The Tech Industry
Business Insider
Much of the time, reporters and public relations folks have a contentious relationship: They drive us crazy, and we are ridiculously hard to work with.
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control
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23 Questions to Inspire Your Content

23 Questions to Inspire Your Content | In PR & the Media | Scoop.it
What should I write about? It’s the first question marketers ask once they dive into blogging. It quickly becomes I don’t know what to write about, which is the first complaint.
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Content To Commerce - Part 3: Cleaning Marketing's House

Content To Commerce - Part 3: Cleaning Marketing's House | In PR & the Media | Scoop.it
The problem with marketing today is that there are too many people in marketing today. Here's how to fix it.
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What to Look For In a B2B Marketing Agency

What to Look For In a B2B Marketing Agency | In PR & the Media | Scoop.it
Here are four really important things to keep in mind in your conversations with a marketing agency that you are thinking of hiring.
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26 Digital marketing statistics you shouldn't miss

26 Digital marketing statistics you shouldn't miss | In PR & the Media | Scoop.it
26 Digital Marketing statistics you shouldn't miss with downloadable quick reference infographic.
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18 Tips from Content Marketing Innovators

18 Tips from Content Marketing Innovators | In PR & the Media | Scoop.it
I spy #SOBcon peeps! RT @martikonstant: 18 Tips from Content Marketing Innovators – New Content Jam eBook http://t.co/JL4NRLM8XA
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10 Marketing Techniques for Content Marketers from Traditional Advertising

10 Marketing Techniques for Content Marketers from Traditional Advertising | In PR & the Media | Scoop.it

Business 2 Community 10 Marketing Techniques for Content Marketers from Traditional Advertising Business 2 Community ... on a unified concept.


Via Fernanda Grimaldi
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How To Work The 5 Types Of Media To Your Advantage

How To Work The 5 Types Of Media To Your Advantage | In PR & the Media | Scoop.it
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio.  Life was simpler back then.  But since 2000, media has exploded and shifted dramatically.
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How your online reputation affects the bottom line

How your online reputation affects the bottom line | In PR & the Media | Scoop.it
In the next five years, 83 percent of companies will face a crisis that will negatively affect their share price. Here's how to ensure that won't be you.
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The Future of Search

The Future of Search | In PR & the Media | Scoop.it
Search is evolving to fit the needs of users who don’t just want a web site, but the actual answer to the question driving the search. To stay on top semantic search technologies are key.

Via Alex Butler, BurrellesLuce
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IOANNIS APOSTOLOU's curator insight, September 23, 2013 4:47 PM

Customer centered search!!!

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Why Use Visual Content in Social Media Marketing? [INFOGRAPHIC] | Social Media Today

Why Use Visual Content in Social Media Marketing? [INFOGRAPHIC] | Social Media Today | In PR & the Media | Scoop.it
"Publishers who use infographics as their marketing weapon can increase their traffic by 12%" http://t.co/g6SPjtnI3R
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Is Word Of Mouth Marketing Slowing Your Business Growth?

Is Word Of Mouth Marketing Slowing Your Business Growth? | In PR & the Media | Scoop.it
Is reliance on word of mouth marketing slowing your business growth? Find out what to do about it and how to get more referrals than ever before. (Is word of mouth #marketing slowing your #business growth?
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Data-Driven Marketing Step One: Get Smart, Get Strategic - Forbes

Data-Driven Marketing Step One: Get Smart, Get Strategic - Forbes | In PR & the Media | Scoop.it
Data-Driven Marketing Step One: Get Smart, Get Strategic
Forbes
“How should we get started?” I'm asked that question all the time. It's clear that by now, most marketers recognize the link between data-driven marketing and business value.
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Client Relationships: What To Do When Things Go Wrong

Client Relationships: What To Do When Things Go Wrong | In PR & the Media | Scoop.it
You’ve been working hard on your latest project for a client. You’ve delivered, so now it’s time for that last payment. But after weeks of wrangling with their people, there’s still no check in the mail.

Via Fernanda Grimaldi
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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | In PR & the Media | Scoop.it
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience.

Via Fernanda Grimaldi, BurrellesLuce
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7 Ways to Strengthen Your Social Media Marketing

7 Ways to Strengthen Your Social Media Marketing | In PR & the Media | Scoop.it
Click the link above to discover how to strengthen your social media marketing across 7 of the most powerful social networks on the Internet.
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Teaching Marketing in the Digital Age

Teaching Marketing in the Digital Age | In PR & the Media | Scoop.it
Explore how HootSuite University’s Higher Education Program is being used in marketing classes to teach social media professionally (Teaching Marketing Using @Tumblr & HootSuite: http://t.co/78VAtfcqGV...
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