PRWeek 10 ways to keep your global PR team happy and productive PRWeek As a company expands globally, a smart PR strategy and the right assets to get it done are essential ingredients to building a great brand.
The PR industry needs to engage with social media influencers to ensure a brand or client’s product is publicised and communicated to the most amount of people from a specific target audience possible.
Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY] (Social Media Rated Most Important Marketing Tool Over Next 3 Years (But Barely) [STUDY]: A lot can change in ...
Marketing, IT Do Not Play Nice MediaPost Communications Despite a desperate need for cooperation, most IT and marketing departments do not see eye to eye, according to a new Forrester study conducted jointly with Forbes, surveying 300-plus...
So this weekend, I’ve found that winning an imaginary lottery, Finding Nemo and Billy Idol all have something in common. This is because I’ve spent the weekend thinking of ways to improve my storytelling.
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online, Google has changed the rules of the game. With the introduction of Google Hummingbird earlier this month, priorities shifted from a general marketing strategy to a mobile one. But executing a content marketing strategy that responds to mobile and the changes of Google Hummingbird in an intelligent way requires shifts in both mindset and technique.
Interesting piece that almost entirely misses the point. The sole reason for poorly targeted PR is poor PR guys petrified of justifying their fees. Shotgun rather than sniper approach to media relations.
I am among the unlucky who didn't watch 'Breaking Bad' over the years and missed out on the binge-watching and chatter over Sunday's finale. We must all make choices in our TV viewing and apparently I made a bad choice ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.