In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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How Social Media Is Shining a Spotlight on the Sundance Film Festival

How Social Media Is Shining a Spotlight on the Sundance Film Festival | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 19, 2014 11:12 PM


Samantha Murphy Kelly:  'Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival.  "We love what you're doing on Facebook," an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad.'

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Understanding the Role of the Press Release and the Modern Marketing Mix

Understanding the Role of the Press Release and the Modern Marketing Mix | In PR & the Media | Scoop.it

Today’s most successful communication programs run across many different divisions to maximize even the smallest program’s potential ...


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Activists on Social Media Create a New Challenge For Communicators

Activists on Social Media Create a New Challenge For Communicators | In PR & the Media | Scoop.it

When dealing with consumer activists communicators shouldn’t let emotion get the best of the situation. | MORE » The post Activists on Social Media Create a New Challenge For Communicators appeared first on PR News.


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2014 Social Media and Content Marketing Resolutions - Business 2 Community

2014 Social Media and Content Marketing Resolutions - Business 2 Community | In PR & the Media | Scoop.it
2014 Social Media and Content Marketing Resolutions http://t.co/KMV5TKtq1I
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PR pros as provocateurs - PRWeek

PRWeek PR pros as provocateurs PRWeek On August 31, 2012, The Wall Street Journal ran an article by Katie Roiphe entitled, “How to be a provocateur without over-provoking.” Her general arguments mirrored many of my current research findings on the...
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How to Deliver the Right Content Marketing, in a Scalable Way

How to Deliver the Right Content Marketing, in a Scalable Way | In PR & the Media | Scoop.it
To help remove animosity between sales and marketing, find out how to get everyone on the same page and deliver the right content marketing in a scalable way.
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5 Must-Know Public Relations Trends For 2014

5 Must-Know Public Relations Trends For 2014 | In PR & the Media | Scoop.it
Start the new year off right by jumping on any of these 5 PR trends that are going to be making an impact in 2014.
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5 Most Popular Digital Marketing and Public Relations Presentations of 2013

5 Most Popular Digital Marketing and Public Relations Presentations of 2013 | In PR & the Media | Scoop.it

In 2013, I had the good fortune to share insights on the integration of digital marketing and PR at over 25 events online and off. From San Francisco to New York to London, Madrid and Moscow, marke...


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Beyonce’s December Surprise is Public Relations Masterpiece and Lesson in the Halo Effect : PR News Blog

Beyonce’s December Surprise is Public Relations Masterpiece and Lesson in the Halo Effect : PR News Blog | In PR & the Media | Scoop.it
Beyonces #PR masterpiece via @dianeschwartz @PRNews http://t.co/OqlY0zg5oC
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2014 Public Relations & Marketing Tips Inspired by the Chinese Zodiac Sign of the Horse - inBLOOM Communications Events • Public Relations • Marketing

2014 Public Relations & Marketing Tips Inspired by the Chinese Zodiac Sign of the Horse - inBLOOM Communications Events • Public Relations • Marketing | In PR & the Media | Scoop.it
Personalize your #marketing and public relations efforts in the New Year. Read more on the inBLOOM blog: http://t.co/TOJraaBtSw
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Social Media Culture

Social Media Culture | In PR & the Media | Scoop.it
The Worst Social Media Marketing Advice You Will Ever Hear (The Worst Social Media Marketing Advice You Will Ever Hear http://t.co/j74WXrr6Wm)
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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | In PR & the Media | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Alex Butler
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Liz Papagni's curator insight, December 23, 2013 10:44 AM

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

Roger L. Gill's curator insight, December 27, 2013 1:51 PM

Short Take  on SEO for 2014.

Nathalie Prinet-Houairi's curator insight, January 16, 2014 12:27 PM

Le SEO toujours et encore

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5 major marketing trends for 2014 - iMediaConnection.com

5 major marketing trends for 2014 - iMediaConnection.com | In PR & the Media | Scoop.it
5 marketing trends for 2014. A big one: data is everything -- why your analytics must move to active from passive. http://t.co/y32CBq7CTg
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12 Questions You Need to Ask About Your CSR Program

12 Questions You Need to Ask About Your CSR Program | In PR & the Media | Scoop.it
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
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WPP's Data Alliance nets a PR firm in Cohn & Wolfe - PRWeek

WPP's Data Alliance nets a PR firm in Cohn & Wolfe PRWeek NEW YORK: Cohn & Wolfe aims to bring a “fresh perspective” to WPP Group's Data Alliance as its first PR agency member, while also using the data and expertise it offers to improve...
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10 Social & Digital Media Predictions for 2014 - ClickZ

10 Social & Digital Media Predictions for 2014 - ClickZ | In PR & the Media | Scoop.it
10 Social & Digital Media Predictions for 2014 ClickZ Given the growing importance of social data and signals, marketers will have to rethink social media and marketing efforts and look to increasingly integrate key technologies, data and...
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Five PR mistakes your startup is probably making - Holy Kaw!

Five PR mistakes your startup is probably making - Holy Kaw! | In PR & the Media | Scoop.it
Is your PR falling a little flat? Maybe you're making one of these five mistakes. For example: You only use press releases News flash: In all my years, a reporter has never contacted me solely beca...
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PR's Top 5 New Year's Resolutions - PRNewser - Mediabistro

PR's Top 5 New Year's Resolutions - PRNewser - Mediabistro | In PR & the Media | Scoop.it
However, in a communications setting, those hoops are laced with kerosene that burns most PR professionals. Remove the red tape, agency owners: your team needs instant access, staff empowerment and the ability to have ...
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13 Reasons Why Customers Don't Share Your Content on Social Media

13 Reasons Why Customers Don't Share Your Content on Social Media | In PR & the Media | Scoop.it
No traction for your content on social media? Is it your fault, your customers' or someone else's? Find out if you make any of these social media errors.
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10 Marketing Predictions For 2014 - Business 2 Community

10 Marketing Predictions For 2014 - Business 2 Community | In PR & the Media | Scoop.it
Which of these do you see coming true? --> 10 Marketing Predictions For 2014 - via @B2Community http://t.co/VqG5ikUogj
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Why blogging still matter for public relations | A PR Guy's Musings ...

Why blogging still matter for public relations | A PR Guy's Musings ... | In PR & the Media | Scoop.it
This year I celebrated the tenth anniversary of my A PR Guy's Musings blog. Some of the other early pioneers of blogging have recently written about whether b.
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The ROI Of Social Media. How Do You Measure Up? - Business 2 Community

The ROI Of Social Media. How Do You Measure Up? - Business 2 Community | In PR & the Media | Scoop.it
RT @IABCBC: The ROI of Social Media: How do you measure up? http://t.co/G3QRZyEFhG #smmeasure
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Year Of The Hummingbird: Our Top SEO Columns Of 2013

Year Of The Hummingbird: Our Top SEO Columns Of 2013 | In PR & the Media | Scoop.it
Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists.
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10 Expectations for Social Media Marketing in 2013... | 40Billion

10 Expectations for Social Media Marketing in 2013... | 40Billion | In PR & the Media | Scoop.it
Harendra Jani posted on their whiteboard: 10 Expectations for Social Media Marketing in 2013... (RT @40billion: 10 Expectations for Social Media Marketing in 2013...
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[Infographic] The Secrets of a Killer Blog Post

[Infographic] The Secrets of a Killer Blog Post | In PR & the Media | Scoop.it
Our friends at WhoIsHostingThis.com have just produced this fantastic infographic which unveils some of the secrets of creating a killer blog post. It's all about grabbing the reader's attention.
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