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Why Instagram video and Vine are apples and oranges - CNET

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Why Instagram video and Vine are apples and oranges
CNET
Take social media expert Gary Vaynerchuck, for example.
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In PR & the Media
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.

Via Fernanda Grimaldi
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | In PR & the Media | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.

Via Fernanda Grimaldi
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What a PR Agency Can Do for Your Company - Huffington Post Canada

What a PR Agency Can Do for Your Company - Huffington Post Canada | In PR & the Media | Scoop.it
What a PR Agency Can Do for Your Company
Huffington Post Canada
Whether it's an entirely new agency partnership, or just a new initiative with your existing PR firm, it's important to equip them with as much information as possible.
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Are you on top of social media data? - ZDNet

Are you on top of social media data? - ZDNet | In PR & the Media | Scoop.it
Are you on top of social media data?
ZDNet
In the latest Norton Rose Fulbright litigation trends survey, 20 percent of the companies had to preserve or collect data from social media accounts in a dispute or investigation.
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The Difference Between Marketing and PR? It’s All in the Inflections

The Difference Between Marketing and PR? It’s All in the Inflections | In PR & the Media | Scoop.it

Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it's become harder to perceive where marketing ends and PR begins. | MORE » The post The Difference Between Marketing and PR?


Via Fernanda Grimaldi
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Why Are Millennials So Fickle with Brand Loyalty?

Why Are Millennials So Fickle with Brand Loyalty? | In PR & the Media | Scoop.it
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"

Via Fernanda Grimaldi
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Amanda Nadon-Langlois's curator insight, September 4, 1:24 PM

Millennials are the future so companies must learn to appeal to them. It may be true that Millennials are less Brand Loyal but this may work as a benefit for many companies. For example, a millennial will not stick to one certain company but they will try something new. If you are that something new, your company must make sure to be active in social media, get people talking about the new product and/or service via social media and you are likely to get the millennials attention. 

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Four of the Worst PR Disasters of the Last Decade

Four of the Worst PR Disasters of the Last Decade | In PR & the Media | Scoop.it

By Josh Hansen The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image.


Via Fernanda Grimaldi
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Amanda Nadon-Langlois's curator insight, September 5, 6:09 AM

Disasters happen and they often happen unexpectedly, however, a good PR professional should be ready for all sorts of disasters. In point one of this article, the disaster was created by the PR team. People need to trust your business in order to be a loyal customer.

As for the Rob Ford situation, I wouldn't have let Rob deny the accusations so many times before apologizing. However, some might disagree that it is a PR disaster as his reacurring "mistakes" kept the attention on him and not his opponents. Finally, when using social media such as Twitter to promote a client, one needs to pay extra attention to the hashtag. A hashtag should be short & simple.   

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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | In PR & the Media | Scoop.it

 

 


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The Digital Rocking Chair's curator insight, August 26, 2:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 5:27 AM

Interesting article - worth a read!

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3 PR Lessons from the Ice Bucket Challenge

3 PR Lessons from the Ice Bucket Challenge | In PR & the Media | Scoop.it

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up.


Via Fernanda Grimaldi
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Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails

Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails | In PR & the Media | Scoop.it
Misquoting Orwell and alienating authors, Amazon is like a politician who can't appeal to voters outside his base

Via Sara Duane-Gladden
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Social Influence and Print Important to Purchase Decisions - Parade

Social Influence and Print Important to Purchase Decisions - Parade | In PR & the Media | Scoop.it
Social Influence and Print Important to Purchase Decisions
Parade
Print media remains an important source of ideas and inspiration in key consumer product categories.
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Why PR is Becoming the Future of SEO

Why PR is Becoming the Future of SEO | In PR & the Media | Scoop.it
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.

Via Fernanda Grimaldi
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9 Content Marketing Tools You Should be Using but Aren’t

9 Content Marketing Tools You Should be Using but Aren’t | In PR & the Media | Scoop.it
Organizations can take advantage of these nine free content marketing resources to curate, create and distribute content online and via social media.
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How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company | In PR & the Media | Scoop.it
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

Via Fernanda Grimaldi
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SEO Tips | Search Engine Optimization

SEO Tips | Search Engine Optimization | In PR & the Media | Scoop.it
Search engine optimization (SEO) tips and tricks - the basics of SEO, tutorials, vital SEO tools and software. (NAPLES, FL --(Marketwired - September 09, 2014) - The independent authority on internet marketing, best#seos.com,...
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Get Ready for the Holiday Smartphone Marketing Race - AdAge.com

AdAge.com
Get Ready for the Holiday Smartphone Marketing Race
AdAge.com
That contrast captures the conundrum for handset-makers. None have the marketing war chest of Samsung nor the brand equity of Apple.
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Creating Optimal Customer Experience on Social

Creating Optimal Customer Experience on Social | In PR & the Media | Scoop.it

Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.


Via Fernanda Grimaldi
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3 Ways to Find Your Target Audience on Social Media

3 Ways to Find Your Target Audience on Social Media | In PR & the Media | Scoop.it

One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?


Via Fernanda Grimaldi
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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog)
Science of storytelling: why and how to use it in your marketing
The Guardian (blog)
This short commercial is just one example of influential storytelling in marketing.
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Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist | In PR & the Media | Scoop.it

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.


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Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company

Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company | In PR & the Media | Scoop.it
Fast Company
Why Public Relations And Media Relations Don't Mean The Same Thing Anymore
Fast Company
Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past.
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Publishing Is Not Dying

Publishing Is Not Dying | In PR & the Media | Scoop.it

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing.


Via Fernanda Grimaldi
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5 Job Tips From PR Pros

5 Job Tips From PR Pros | In PR & the Media | Scoop.it
In acknowledgement of this morning's job news, here are five career tips we gathered from industry experts at several PR News' events and conferences.
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SEO and Other Terms to Know for Digital Media Success - mediabistro.com

SEO and Other Terms to Know for Digital Media Success - mediabistro.com | In PR & the Media | Scoop.it
mediabistro.com
SEO and Other Terms to Know for Digital Media Success
mediabistro.com
As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape.
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The Future of Marketing Is Semantic: Search Predicts The Future - Forbes

The Future of Marketing Is Semantic: Search Predicts The Future - Forbes | In PR & the Media | Scoop.it
Forbes The Future of Marketing Is Semantic: Search Predicts The Future Forbes This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the...
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