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Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | In PR & the Media | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler
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Nedko Aldev's curator insight, May 22, 2013 12:08 AM

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gillkelley's curator insight, May 22, 2013 1:05 AM

6 useful tips for digital marketing - it's always interesting to read different people's views!

Charity WIlls's curator insight, May 25, 2013 12:43 AM

Marketing Strategy for the Digital Age

In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch

Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch | In PR & the Media | Scoop.it
Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ...
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Visual Social Marketing 101 - Mashable

Visual Social Marketing 101 - Mashable | In PR & the Media | Scoop.it
Visual Social Marketing 101
Mashable
In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing. More information on the Mashies can be found here.
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Figuring Out Your PR Temperament - Business 2 Community

Figuring Out Your PR Temperament - Business 2 Community | In PR & the Media | Scoop.it
Business 2 Community
Figuring Out Your PR Temperament
Business 2 Community
There are many things to measure in a public relations campaign.
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6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable

6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable | In PR & the Media | Scoop.it
6 Marketing Ideas Small Businesses Can Learn From Big Brands
Mashable
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile.
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Why everyone is thinking about mobile marketing all wrong - VentureBeat

Why everyone is thinking about mobile marketing all wrong - VentureBeat | In PR & the Media | Scoop.it
VentureBeat
Why everyone is thinking about mobile marketing all wrong
VentureBeat
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr.
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Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com

Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com | In PR & the Media | Scoop.it
Three lessons marketing agencies can learn from Game of Thrones
Bizcommunity.com
What we're interested in, however, are the lessons marketing agencies can learn from Game of Thrones.
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Proven Tactics To Make Your PR Campaign A Success - Fast Company

Proven Tactics To Make Your PR Campaign A Success - Fast Company | In PR & the Media | Scoop.it
Fast Company
Proven Tactics To Make Your PR Campaign A Success
Fast Company
In the mystifying world of PR, it's hard to tell what works.
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The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community

The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community | In PR & the Media | Scoop.it
The 3 Key Inbound Marketing Metrics to Track in 2014
Business 2 Community
Is your current metrics letting you down when it comes to showing you the true opportunities and threats your business is facing?
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The New Science of Marketing - Businessweek

The New Science of Marketing - Businessweek | In PR & the Media | Scoop.it
Businessweek
The New Science of Marketing
Businessweek
The avalanche of data – tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms like Facebook (FB) — has transformed marketing.
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Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg

Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg | In PR & the Media | Scoop.it
Reading Between the Tweets: What Social Media Musings Really Mean
Bloomberg
Social media's ocean of tweets and likes is supposed to be a treasure chest for companies wanting to target their online ads to consumers.
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6 DON'TS of Marketing - Huffington Post (blog)

6 DON'TS of Marketing - Huffington Post (blog) | In PR & the Media | Scoop.it
6 DON'TS of Marketing
Huffington Post (blog)
It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.
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Help the Media Save Themselves - National Review Online (blog)

Help the Media Save Themselves - National Review Online (blog) | In PR & the Media | Scoop.it
Help the Media Save Themselves
National Review Online (blog)
There is no question that a free, honest, and unbiased press is a great asset to any free and fair society.
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10 content marketing takeaways from The New York Times

10 content marketing takeaways from The New York Times | In PR & the Media | Scoop.it
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
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5 Google+ Marketing Tips From the Pros | Social Media Examiner

5 Google+ Marketing Tips From the Pros | Social Media Examiner | In PR & the Media | Scoop.it
Do you want the latest tips on how to use Google+ to market your business? Here are the latest Google+ marketing tips from the pros.
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If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes

If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes | In PR & the Media | Scoop.it
Forbes
If John Legend Spoke At A Marketing Conference, What Might He Say?
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So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women - AdAge.com

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women AdAge.com When the pop song "Stacy's Mom" was used in a 2005 commercial, the ironic star of the ad -- the one who's "got it goin' on" -- was a frumpy suburban type, in a baggy cardigan...
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Binging On Bad News Can Fuel Daily Stress - NPR (blog)

Binging On Bad News Can Fuel Daily Stress - NPR (blog) | In PR & the Media | Scoop.it
NPR (blog)
Binging On Bad News Can Fuel Daily Stress
NPR (blog)
Since then, McNaughton-Cassill and other researchers have done many studies showing that certain types of news coverage can produce emotional responses associated with stress.
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World Report: Global PR Industry Growth Surges To 11% - The Holmes Report

World Report: Global PR Industry Growth Surges To 11% - The Holmes Report | In PR & the Media | Scoop.it
World Report: Global PR Industry Growth Surges To 11% The Holmes Report NEW YORK —Public relations industry growth improved significantly to 11% in 2013, cracking the double-digit barrier for the first time since the global recession took hold in...
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4 Tips for Integrating Journalists Into Your PR Team

4 Tips for Integrating Journalists Into Your PR Team | In PR & the Media | Scoop.it
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE » The post 4 Tips for Integrating Journalists...

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US Supreme Court rules Aereo's streaming service is illegal under copyright law

US Supreme Court rules Aereo's streaming service is illegal under copyright law | In PR & the Media | Scoop.it
In a precedent-setting decision, the United States Supreme Court ruled today that Aereo is in violation of US copyright law.
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PR Budgets Bouncing Back, Strategic Role Increasing

PR Budgets Bouncing Back, Strategic Role Increasing | In PR & the Media | Scoop.it

PR Budgets Bouncing Back, Strategic Role Increasing The Holmes Report While flat or reduced PR and communication budgets were the norm during the recession, the industry has now entered a much healthier, multi-year post recession period in which...


Via Fernanda Grimaldi
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The Beginner’s Guide to Content Marketing

The Beginner’s Guide to Content Marketing | In PR & the Media | Scoop.it
A comprehensive introduction with stories from Upworthy, Tim Ferriss, Babe Ruthe, and the US government (Great quick read on growing your #startup through content marketing - http://t.co/e5vSUd4GFW)...
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Engaging Your Audience: Avoid Random Acts (of Content)

Engaging Your Audience: Avoid Random Acts (of Content) | In PR & the Media | Scoop.it

The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we’ve become conditioned to believe that technology has fundamentally changed the rules of marketing.


Via Fernanda Grimaldi
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Around the world, media outlets and journalists are using chat apps ...

Around the world, media outlets and journalists are using chat apps ... | In PR & the Media | Scoop.it
Around the world, media outlets and journalists are using chat apps to spread the news. The BBC is on WhatsApp, WeChat, BBM, and Mxit, doing reporting and reaching new audiences. Can news organizations scale chat ...
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Why the PR Industry is Ripe for Disruption

Why the PR Industry is Ripe for Disruption | In PR & the Media | Scoop.it
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
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