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As Personal Computing Shifts, So Should Your Marketing Strategy - Marketing Land

As Personal Computing Shifts, So Should Your Marketing Strategy - Marketing Land | In PR & the Media | Scoop.it
Marketing Land As Personal Computing Shifts, So Should Your Marketing Strategy Marketing Land The year-over-year decline in iPad market share is remarkably similar to the development of the smartphone market earlier this decade, when the iPhone,...
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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

9 Surprise PR Tactics That Will Make You Irresistible to Reporters | In PR & the Media | Scoop.it

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami.


Via Fernanda Grimaldi
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Why It's So Hard to Escape Social Media - Slate Magazine

Why It's So Hard to Escape Social Media - Slate Magazine | In PR & the Media | Scoop.it
If you complain about social media (especially if you post that diatribe on Twitter or Facebook), your friends will tell you one thing over and over: If you think it’s so bad, don’t use it in the first place.
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Public Relations: Four 'Wow' Ways to Use It for Sales

Public Relations: Four 'Wow' Ways to Use It for Sales | In PR & the Media | Scoop.it

Public Relations - A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those ...


Via Fernanda Grimaldi
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How to Convince Your Boss of the Value (ROI) of Social Media - Huffington Post

How to Convince Your Boss of the Value (ROI) of Social Media - Huffington Post | In PR & the Media | Scoop.it
Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers....
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7 things you should never do on Twitter

7 things you should never do on Twitter | In PR & the Media | Scoop.it

Twitter can be both surprisingly useful and mind-numbingly wasteful, and there's a thin line between the two.


Via Fernanda Grimaldi
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During Super Bowl, the Real Action Will Be on Social Media (Infographic)

During Super Bowl, the Real Action Will Be on Social Media (Infographic) | In PR & the Media | Scoop.it
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
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5 rules for those new to PR: how to pitch media and sell stories?

5 rules for those new to PR: how to pitch media and sell stories? | In PR & the Media | Scoop.it
You don't become PR specialist overnight. It takes times and experience to learn how to pitch media with nice stories. Here a few guidelines that will make it easier on you.
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5 trends that could change how businesses use social media in 2015

5 trends that could change how businesses use social media in 2015 | In PR & the Media | Scoop.it
2015 is the year that the impact of social media on business is impossible to ignore. Here’s a look at what the year ahead holds for businesses:
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39 Ways to Get More Social Media Followers

39 Ways to Get More Social Media Followers | In PR & the Media | Scoop.it
Social media marketing needs an audience to work. But how do you build your social media audience? Here are 39 ways to acquire followers and keep them!

Via Fernanda Grimaldi
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The Pros and Cons of Social Media Press Releases

The Pros and Cons of Social Media Press Releases | In PR & the Media | Scoop.it
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | In PR & the Media | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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Rosemary Burnett's curator insight, December 28, 2014 7:10 AM
Bob Deutsch love the synopsis on 'Narrative' purpose in social media, got me thinking! RB.
Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative

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Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics

Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics | In PR & the Media | Scoop.it
Social media monitoring is often an overlooked opportunity. Take the time to get to know your current customers, your prospective customers and your competitors.
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Five Marketing Measurement Trends to Watch in 2015

Five Marketing Measurement Trends to Watch in 2015 | In PR & the Media | Scoop.it
With the explosion of marketing channels and resulting data, marketers face an increasingly complex challenge of delivering personalized, contextually relevant experiences for each customer, while en…...
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The price of public shaming in the Internet age - CNN

The price of public shaming in the Internet age - CNN | In PR & the Media | Scoop.it
Do you believe in forgiveness? Do you believe in second chances? Maybe in person -- but in the Internet era, it's so easy to pile on and destroy people.
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Want Positive PR? Try Breaking the Rules

Want Positive PR? Try Breaking the Rules | In PR & the Media | Scoop.it
Every business wants positive PR, but how likely are you to get noticed if you follow the rules like everyone else? Instead, try breaking the rules -- you just might get noticed more easily.

Via Fernanda Grimaldi
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5 Bad Management Habits That Can Lead to PR Crises

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders. | MORE » The...

Via The Right Image, Sara Duane-Gladden
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How One Teacher Gave Her Class a Lesson in Social Media Etiquette - ABC News

How One Teacher Gave Her Class a Lesson in Social Media Etiquette - ABC News | In PR & the Media | Scoop.it
Michele Van Bibber has been an educator since 2010.
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4 Things PR Pros Should Never Say To Reporters

4 Things PR Pros Should  Never Say To Reporters | In PR & the Media | Scoop.it

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after admitting last week that he falsely claimed he was aboard a helicopter...


Via Fernanda Grimaldi
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PR in 2015: It’s a Bigger Job Than Ever

PR in 2015: It’s a Bigger Job Than Ever | In PR & the Media | Scoop.it
What is public relations? If you ask three PR pros that question, you’re likely to get four different answers. The profession is in flux as it strives to catch up with (and get ahead of) the swift…
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How to hire top content marketers - The Guardian

How to hire top content marketers - The Guardian | In PR & the Media | Scoop.it
Great content marketers are hard to come by and have a complicated skill set, so follow these hiring tips to find the best, writes Brianne Carlon Rush
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How to Dominate Content Marketing in 2015 - Forbes

How to Dominate Content Marketing in 2015 - Forbes | In PR & the Media | Scoop.it
This can be the year that you dominate content marketing. 2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them.
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PR And Marketing In 2015: The Road Ahead

PR And Marketing In 2015: The Road Ahead | In PR & the Media | Scoop.it
As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things, or improving old ways.
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What 'The Interview' Accidentally Taught Us About Digital Film Distribution

What 'The Interview' Accidentally Taught Us About Digital Film Distribution | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 28, 2014 1:10 PM


Paul Tassi:  "In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express and This is The End in terms of quality. Instead, it practically started World War III."

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5 digital marketing trends that you will encounter in 2015 | memeburn

5 digital marketing trends that you will encounter in 2015 | memeburn | In PR & the Media | Scoop.it
Find out 5 digital marketing trends you will encounter in the new year… http://t.co/beSTnl3KLh #digitalmarketing #2015 #tech
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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | In PR & the Media | Scoop.it
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive
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