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Personal and Business “Bullying” in Social Media: Ways to Manage It

Personal and Business “Bullying” in Social Media: Ways to Manage It | In PR & the Media | Scoop.it
It's been a year since one of the persons I know well was attacked in social media and had to struggle with the consequences. Imagine a successful t.
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Helping PR, marketing, and communications stay ahead of the media relations curve
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Binging On Bad News Can Fuel Daily Stress - NPR (blog)

Binging On Bad News Can Fuel Daily Stress - NPR (blog) | In PR & the Media | Scoop.it
NPR (blog)
Binging On Bad News Can Fuel Daily Stress
NPR (blog)
Since then, McNaughton-Cassill and other researchers have done many studies showing that certain types of news coverage can produce emotional responses associated with stress.
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World Report: Global PR Industry Growth Surges To 11% - The Holmes Report

World Report: Global PR Industry Growth Surges To 11% - The Holmes Report | In PR & the Media | Scoop.it
World Report: Global PR Industry Growth Surges To 11% The Holmes Report NEW YORK —Public relations industry growth improved significantly to 11% in 2013, cracking the double-digit barrier for the first time since the global recession took hold in...
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4 Tips for Integrating Journalists Into Your PR Team

4 Tips for Integrating Journalists Into Your PR Team | In PR & the Media | Scoop.it
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE » The post 4 Tips for Integrating Journalists...

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US Supreme Court rules Aereo's streaming service is illegal under copyright law

US Supreme Court rules Aereo's streaming service is illegal under copyright law | In PR & the Media | Scoop.it
In a precedent-setting decision, the United States Supreme Court ruled today that Aereo is in violation of US copyright law.
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PR Budgets Bouncing Back, Strategic Role Increasing

PR Budgets Bouncing Back, Strategic Role Increasing | In PR & the Media | Scoop.it

PR Budgets Bouncing Back, Strategic Role Increasing The Holmes Report While flat or reduced PR and communication budgets were the norm during the recession, the industry has now entered a much healthier, multi-year post recession period in which...


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The Beginner’s Guide to Content Marketing

The Beginner’s Guide to Content Marketing | In PR & the Media | Scoop.it
A comprehensive introduction with stories from Upworthy, Tim Ferriss, Babe Ruthe, and the US government (Great quick read on growing your #startup through content marketing - http://t.co/e5vSUd4GFW)...
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Engaging Your Audience: Avoid Random Acts (of Content)

Engaging Your Audience: Avoid Random Acts (of Content) | In PR & the Media | Scoop.it

The proliferation of Web technology and social networks has forever changed the marketing landscape. Or has it? In recent years, we’ve become conditioned to believe that technology has fundamentally changed the rules of marketing.


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Around the world, media outlets and journalists are using chat apps ...

Around the world, media outlets and journalists are using chat apps ... | In PR & the Media | Scoop.it
Around the world, media outlets and journalists are using chat apps to spread the news. The BBC is on WhatsApp, WeChat, BBM, and Mxit, doing reporting and reaching new audiences. Can news organizations scale chat ...
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Why the PR Industry is Ripe for Disruption

Why the PR Industry is Ripe for Disruption | In PR & the Media | Scoop.it
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
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9 Content Marketing Strategy Questions You Need to Answer

9 Content Marketing Strategy Questions You Need to Answer | In PR & the Media | Scoop.it
Content marketing leaders from some of the largest B2B and B2C brands came together last week to talk about the challenges and opportunities they see for content marketing. We came away with some q...
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From Employee to Advocate: Mobilize Your Team to Share Your Brand Content

From Employee to Advocate: Mobilize Your Team to Share Your Brand Content | In PR & the Media | Scoop.it

This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of "From Employee to Advocate: Mobilize Your Team to Share Your Brand Content." This webinar was sponsored by SocialChorus.read more...


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Facebook's effectiveness for marketing 'uncertain' - Castleford Media (blog)

Facebook's effectiveness for marketing 'uncertain' - Castleford Media (blog) | In PR & the Media | Scoop.it
Castleford Media (blog)
Facebook's effectiveness for marketing 'uncertain'
Castleford Media (blog)
Facebook has operated as the gateway to social media marketing for many businesses over the past few years.
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Successfully Measuring Social Customer Service Performance

Successfully Measuring Social Customer Service Performance | In PR & the Media | Scoop.it

In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat.read more...


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Why everyone is thinking about mobile marketing all wrong - VentureBeat

Why everyone is thinking about mobile marketing all wrong - VentureBeat | In PR & the Media | Scoop.it
VentureBeat
Why everyone is thinking about mobile marketing all wrong
VentureBeat
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr.
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Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com

Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com | In PR & the Media | Scoop.it
Three lessons marketing agencies can learn from Game of Thrones
Bizcommunity.com
What we're interested in, however, are the lessons marketing agencies can learn from Game of Thrones.
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Proven Tactics To Make Your PR Campaign A Success - Fast Company

Proven Tactics To Make Your PR Campaign A Success - Fast Company | In PR & the Media | Scoop.it
Fast Company
Proven Tactics To Make Your PR Campaign A Success
Fast Company
In the mystifying world of PR, it's hard to tell what works.
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The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community

The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community | In PR & the Media | Scoop.it
The 3 Key Inbound Marketing Metrics to Track in 2014
Business 2 Community
Is your current metrics letting you down when it comes to showing you the true opportunities and threats your business is facing?
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The New Science of Marketing - Businessweek

The New Science of Marketing - Businessweek | In PR & the Media | Scoop.it
Businessweek
The New Science of Marketing
Businessweek
The avalanche of data – tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms like Facebook (FB) — has transformed marketing.
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Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg

Reading Between the Tweets: What Social Media Musings Really Mean - Bloomberg | In PR & the Media | Scoop.it
Reading Between the Tweets: What Social Media Musings Really Mean
Bloomberg
Social media's ocean of tweets and likes is supposed to be a treasure chest for companies wanting to target their online ads to consumers.
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6 DON'TS of Marketing - Huffington Post (blog)

6 DON'TS of Marketing - Huffington Post (blog) | In PR & the Media | Scoop.it
6 DON'TS of Marketing
Huffington Post (blog)
It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.
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Help the Media Save Themselves - National Review Online (blog)

Help the Media Save Themselves - National Review Online (blog) | In PR & the Media | Scoop.it
Help the Media Save Themselves
National Review Online (blog)
There is no question that a free, honest, and unbiased press is a great asset to any free and fair society.
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10 content marketing takeaways from The New York Times

10 content marketing takeaways from The New York Times | In PR & the Media | Scoop.it
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
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Marketing Automation Best Practices: Advanced Level - ClickZ

Marketing Automation Best Practices: Advanced Level - ClickZ | In PR & the Media | Scoop.it
Marketing Automation Best Practices: Advanced Level
ClickZ
The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area.
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The Sweet and Simple Marketing Lesson From 'House of Cards' - Entrepreneur

The Sweet and Simple Marketing Lesson From 'House of Cards' - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur
The Sweet and Simple Marketing Lesson From 'House of Cards'
Entrepreneur
Free samples should be as much a part of your marketing budget as advertising and public relations.
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Organic Social Media: Why Marketers Must Join the Conversations - Search Engine Watch

Organic Social Media: Why Marketers Must Join the Conversations - Search Engine Watch | In PR & the Media | Scoop.it
Organic Social Media: Why Marketers Must Join the Conversations
Search Engine Watch
The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld social and content to drive visibility and ROI.
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