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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013 | In PR & the Media | Scoop.it
Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.
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Six Powerful Tips to Increase Online Engagement by @dforget

Six Powerful Tips to Increase Online Engagement by @dforget | In PR & the Media | Scoop.it
The number of tools available to engage with our audiences can be daunting. Here are some specific tips and strategies to increase your online engagement.
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Your Guide To Using Images In Your Content Marketing Strategy - Forbes

Your Guide To Using Images In Your Content Marketing Strategy - Forbes | In PR & the Media | Scoop.it
Forbes
Your Guide To Using Images In Your Content Marketing Strategy
Forbes
By now, you should know that “content marketing” requires more than just well-written text to be effective.
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | In PR & the Media | Scoop.it

This paper explores the challenges of modernising a public relations agency or communications team.


Via Fernanda Grimaldi
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Six types of PR client personalities and the best ways to handle them - The Guardian (blog)

Six types of PR client personalities and the best ways to handle them - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog)
Six types of PR client personalities and the best ways to handle them
The Guardian (blog)
The world of agency PR is a rollercoaster.
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How To Get Get Your Message Out at Events

How To Get Get Your Message Out at Events | In PR & the Media | Scoop.it

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message.


Via Fernanda Grimaldi
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | In PR & the Media | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?


Via Fernanda Grimaldi
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Four Ways to Prove the Value of Social Media to Your CMO

Four Ways to Prove the Value of Social Media to Your CMO | In PR & the Media | Scoop.it

Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO.


Via Fernanda Grimaldi
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | In PR & the Media | Scoop.it

Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.


Via Fernanda Grimaldi
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Brands and Media Can Create a New Information Experience

Brands and Media Can Create a New Information Experience | In PR & the Media | Scoop.it

Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.


Via Fernanda Grimaldi
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How to Respond to a Negative News Story About Your Company

How to Respond to a Negative News Story About Your Company | In PR & the Media | Scoop.it
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

Via Fernanda Grimaldi
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SEO Tips | Search Engine Optimization

SEO Tips | Search Engine Optimization | In PR & the Media | Scoop.it
Search engine optimization (SEO) tips and tricks - the basics of SEO, tutorials, vital SEO tools and software. (NAPLES, FL --(Marketwired - September 09, 2014) - The independent authority on internet marketing, best#seos.com,...
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Get Ready for the Holiday Smartphone Marketing Race - AdAge.com

AdAge.com
Get Ready for the Holiday Smartphone Marketing Race
AdAge.com
That contrast captures the conundrum for handset-makers. None have the marketing war chest of Samsung nor the brand equity of Apple.
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Creating Optimal Customer Experience on Social

Creating Optimal Customer Experience on Social | In PR & the Media | Scoop.it

Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.


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How Public Relations Can Help Your Small Business Grow | PR Newswire

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often... (PR isn't just for big multinational corporations !


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In PR, relationships are still paramount

In PR, relationships are still paramount | In PR & the Media | Scoop.it
If your agency values technology and technical know-how over building relationships, it's not going to be as successful as those that do.
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Gut Check: How to Determine if You’re Underspending on Marketing

Gut Check: How to Determine if You’re Underspending on Marketing | In PR & the Media | Scoop.it
Though I’ve been in marketing for the staffing industry for nearly 20 years, it never fails to surprise me how often firms fall into one of two lines of thinking around marketing: The Skeptics: Known to say things like “We’re successful enough...
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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | In PR & the Media | Scoop.it
Are you making these mistakes on your Facebook Page? Learn how to avoid them by reading this post.
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4 Areas That Influence Brand Reputation

4 Areas That Influence Brand Reputation | In PR & the Media | Scoop.it

Business 2 Community 4 Areas That Influence Brand Reputation Business 2 Community Essentially if our brand has any influence it is likely due to our reputation. It isn't because we have a cool name or logo.


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How to Start Conversations with Your Social Content

How to Start Conversations with Your Social Content | In PR & the Media | Scoop.it

Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers.


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The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat

The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat | In PR & the Media | Scoop.it
VentureBeat
The space between sales and marketing is a big problem, but it's a bigger ...
VentureBeat
In many companies the relationship between sales and marketing is a very difficult one.
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7 Big Changes in the PR Landscape Every Business Should Know About

7 Big Changes in the PR Landscape Every Business Should Know About | In PR & the Media | Scoop.it
Big data, social media and self-publishing has changed the game forever, but what do you really need to know?

Via Fernanda Grimaldi
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3 Tips to Get Influencers to See and Share Your Content

Its important to be comfortable reaching out to influencers and thought leaders in your industry for help.

Via Fernanda Grimaldi
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Want to Start a PR Firm? Focus on These 4 Things First.

Want to Start a PR Firm? Focus on These 4 Things First. | In PR & the Media | Scoop.it
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.

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What a PR Agency Can Do for Your Company - Huffington Post Canada

What a PR Agency Can Do for Your Company - Huffington Post Canada | In PR & the Media | Scoop.it
What a PR Agency Can Do for Your Company
Huffington Post Canada
Whether it's an entirely new agency partnership, or just a new initiative with your existing PR firm, it's important to equip them with as much information as possible.
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Are you on top of social media data? - ZDNet

Are you on top of social media data? - ZDNet | In PR & the Media | Scoop.it
Are you on top of social media data?
ZDNet
In the latest Norton Rose Fulbright litigation trends survey, 20 percent of the companies had to preserve or collect data from social media accounts in a dispute or investigation.
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