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Rescooped by BurrellesLuce from Communications trends onto In PR & the Media |
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Press releases as a marketing avenue for online businesses have gained quite a bit of reputation for importance in web visibility and publicity. But what (Why A Press Release Could Be Your Best SEO Marketing Effort: Press releases as a marketing...
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...If you bring qualified traffic (prospects, job candidates, etc.) to your site and they like what they see, they want to know how to contact you. Yet, few companies capitalize on this real estate to tell their story and continue fortifying the brand.
You do have to be conscious of making it easy for the user. If someone clicks for the contact page, you don’t want the experience to turn into a “Where’s Waldo?” episode.
Still, there are simple ways to balance contact information with applying storytelling techniques to the page.
You can see how we approach this on our own contact page below....
[A smart, simple way to add value to your content page with some creative storytelling. ~ Jeff] Via Jeff Domansky Delete the scoop?
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