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Why A Press Release Could Be Your Best SEO Marketing Effort

Why A Press Release Could Be Your Best SEO Marketing Effort | In PR & the Media | Scoop.it
Press releases as a marketing avenue for online businesses have gained quite a bit of reputation for importance in web visibility and publicity.  But what (Why A Press Release Could Be Your Best SEO Marketing Effort: Press releases as a marketing...

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In PR & the Media
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Why Are Millennials So Fickle with Brand Loyalty?

Why Are Millennials So Fickle with Brand Loyalty? | In PR & the Media | Scoop.it
As more millennials begin to enter the market and have cash to burn, the question raised is, "How can my company appeal to this tech-savvy generation?"

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Four of the Worst PR Disasters of the Last Decade

Four of the Worst PR Disasters of the Last Decade | In PR & the Media | Scoop.it

By Josh Hansen The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image.


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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | In PR & the Media | Scoop.it

 

 


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The Digital Rocking Chair's curator insight, August 26, 5:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 8:27 AM

Interesting article - worth a read!

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3 PR Lessons from the Ice Bucket Challenge

3 PR Lessons from the Ice Bucket Challenge | In PR & the Media | Scoop.it

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up.


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Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails

Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails | In PR & the Media | Scoop.it
Misquoting Orwell and alienating authors, Amazon is like a politician who can't appeal to voters outside his base

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Social Influence and Print Important to Purchase Decisions - Parade

Social Influence and Print Important to Purchase Decisions - Parade | In PR & the Media | Scoop.it
Social Influence and Print Important to Purchase Decisions
Parade
Print media remains an important source of ideas and inspiration in key consumer product categories.
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Why PR is Becoming the Future of SEO

Why PR is Becoming the Future of SEO | In PR & the Media | Scoop.it
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.

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9 Content Marketing Tools You Should be Using but Aren’t

9 Content Marketing Tools You Should be Using but Aren’t | In PR & the Media | Scoop.it
Organizations can take advantage of these nine free content marketing resources to curate, create and distribute content online and via social media.
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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | In PR & the Media | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.
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PR: An Industry That Can't Die But Must Evolve

PR: An Industry That Can't Die But Must Evolve | In PR & the Media | Scoop.it
There’s been a lot of chatter recently about whether PR is dead or alive, a worthy investment or a waste of money. The conversation is usually sparked by a journalist describing in painful detail h...
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | In PR & the Media | Scoop.it

Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...


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7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | In PR & the Media | Scoop.it
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | In PR & the Media | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog)
Science of storytelling: why and how to use it in your marketing
The Guardian (blog)
This short commercial is just one example of influential storytelling in marketing.
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Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist | In PR & the Media | Scoop.it

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.


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Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company

Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company | In PR & the Media | Scoop.it
Fast Company
Why Public Relations And Media Relations Don't Mean The Same Thing Anymore
Fast Company
Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past.
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Publishing Is Not Dying

Publishing Is Not Dying | In PR & the Media | Scoop.it

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing.


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5 Job Tips From PR Pros

5 Job Tips From PR Pros | In PR & the Media | Scoop.it
In acknowledgement of this morning's job news, here are five career tips we gathered from industry experts at several PR News' events and conferences.
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SEO and Other Terms to Know for Digital Media Success - mediabistro.com

SEO and Other Terms to Know for Digital Media Success - mediabistro.com | In PR & the Media | Scoop.it
mediabistro.com
SEO and Other Terms to Know for Digital Media Success
mediabistro.com
As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape.
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The Future of Marketing Is Semantic: Search Predicts The Future - Forbes

The Future of Marketing Is Semantic: Search Predicts The Future - Forbes | In PR & the Media | Scoop.it
Forbes The Future of Marketing Is Semantic: Search Predicts The Future Forbes This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the...
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Top PR firms will no longer represent climate deniers

Top PR firms will no longer represent climate deniers | In PR & the Media | Scoop.it
PR firms have the power to influence major policy decisions; now, some are taking a stand against bad science.

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5 Tips for Using Third-Party Research in Content Marketing

5 Tips for Using Third-Party Research in Content Marketing | In PR & the Media | Scoop.it
In my job as CMO-in-Residence at Aberdeen Group, I talk to B2B marketers every day about their content marketing strategies and challenges.
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How PR Pros Can Meld Social Media with SEO

How PR Pros Can Meld Social Media with SEO | In PR & the Media | Scoop.it

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.


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The Blossoming Relationship Between Marketing and Engagement in the New ... - Forbes

The Blossoming Relationship Between Marketing and Engagement in the New ... - Forbes | In PR & the Media | Scoop.it
The Blossoming Relationship Between Marketing and Engagement in the New ...
Forbes
For marketers, the upsides of the new customer journey are huge, but so are the challenges.
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SEO Cleanse & Recharge Checklist For Your Website

SEO Cleanse & Recharge Checklist For Your Website | In PR & the Media | Scoop.it
In this post, we are going to present you with a SEO cleanse & recharge checklist for your website.
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