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Donald Trump, Kesha, Kim Kardashian: 'Tweets Are Not News ...

Donald Trump, Kesha, Kim Kardashian: 'Tweets Are Not News ... | In PR & the Media | Scoop.it
From hip-hop feuds to bored media moguls with an inability to self-censor, 2012 was the year that Twitter became a social scourge.
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Helping PR, marketing, and communications stay ahead of the media relations curve
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7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | In PR & the Media | Scoop.it
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | In PR & the Media | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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How To Succeed In Online PR? Get To Know the Wikipedia Community - Fast Company

How To Succeed In Online PR? Get To Know the Wikipedia Community - Fast Company | In PR & the Media | Scoop.it
Fast Company
How To Succeed In Online PR?
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How to Create a Better User Experience for Your Website

How to Create a Better User Experience for Your Website | In PR & the Media | Scoop.it

The age of digital marketing is now heading towards a better and advanced experience for the users.


Via Fernanda Grimaldi
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5 Google+ Marketing Tips From the Pros | Social Media Examiner

5 Google+ Marketing Tips From the Pros | Social Media Examiner | In PR & the Media | Scoop.it
Do you want the latest tips on how to use Google+ to market your business? Here are the latest Google+ marketing tips from the pros.
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If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes

If John Legend Spoke At A Marketing Conference, What Might He Say? - Forbes | In PR & the Media | Scoop.it
Forbes
If John Legend Spoke At A Marketing Conference, What Might He Say?
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So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women - AdAge.com

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women AdAge.com When the pop song "Stacy's Mom" was used in a 2005 commercial, the ironic star of the ad -- the one who's "got it goin' on" -- was a frumpy suburban type, in a baggy cardigan...
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Binging On Bad News Can Fuel Daily Stress - NPR (blog)

Binging On Bad News Can Fuel Daily Stress - NPR (blog) | In PR & the Media | Scoop.it
NPR (blog)
Binging On Bad News Can Fuel Daily Stress
NPR (blog)
Since then, McNaughton-Cassill and other researchers have done many studies showing that certain types of news coverage can produce emotional responses associated with stress.
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World Report: Global PR Industry Growth Surges To 11% - The Holmes Report

World Report: Global PR Industry Growth Surges To 11% - The Holmes Report | In PR & the Media | Scoop.it
World Report: Global PR Industry Growth Surges To 11% The Holmes Report NEW YORK —Public relations industry growth improved significantly to 11% in 2013, cracking the double-digit barrier for the first time since the global recession took hold in...
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4 Tips for Integrating Journalists Into Your PR Team

4 Tips for Integrating Journalists Into Your PR Team | In PR & the Media | Scoop.it
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE » The post 4 Tips for Integrating Journalists...

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US Supreme Court rules Aereo's streaming service is illegal under copyright law

US Supreme Court rules Aereo's streaming service is illegal under copyright law | In PR & the Media | Scoop.it
In a precedent-setting decision, the United States Supreme Court ruled today that Aereo is in violation of US copyright law.
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PR Budgets Bouncing Back, Strategic Role Increasing

PR Budgets Bouncing Back, Strategic Role Increasing | In PR & the Media | Scoop.it

PR Budgets Bouncing Back, Strategic Role Increasing The Holmes Report While flat or reduced PR and communication budgets were the norm during the recession, the industry has now entered a much healthier, multi-year post recession period in which...


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The Beginner’s Guide to Content Marketing

The Beginner’s Guide to Content Marketing | In PR & the Media | Scoop.it
A comprehensive introduction with stories from Upworthy, Tim Ferriss, Babe Ruthe, and the US government (Great quick read on growing your #startup through content marketing - http://t.co/e5vSUd4GFW)...
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SEO Cleanse & Recharge Checklist For Your Website

SEO Cleanse & Recharge Checklist For Your Website | In PR & the Media | Scoop.it
In this post, we are going to present you with a SEO cleanse & recharge checklist for your website.
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Counterpoint: Why tech startups need public relations - Houston Business Journal (blog)

Counterpoint: Why tech startups need public relations - Houston Business Journal (blog) | In PR & the Media | Scoop.it
Counterpoint: Why tech startups need public relations
Houston Business Journal (blog)
I called a couple of Houston's big shots in the PR industry and got their take on why their trade is crucial for the growth of a tech startup.
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How To Stop Marketing And Start Engaging

How To Stop Marketing And Start Engaging | In PR & the Media | Scoop.it
Marketers realize that the power of Big Data is one of the most exciting opportunities for marketing. The key is having the right tools to engage customers.
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Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch

Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch | In PR & the Media | Scoop.it
Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ...
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Visual Social Marketing 101 - Mashable

Visual Social Marketing 101 - Mashable | In PR & the Media | Scoop.it
Visual Social Marketing 101
Mashable
In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing. More information on the Mashies can be found here.
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Figuring Out Your PR Temperament - Business 2 Community

Figuring Out Your PR Temperament - Business 2 Community | In PR & the Media | Scoop.it
Business 2 Community
Figuring Out Your PR Temperament
Business 2 Community
There are many things to measure in a public relations campaign.
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6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable

6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable | In PR & the Media | Scoop.it
6 Marketing Ideas Small Businesses Can Learn From Big Brands
Mashable
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile.
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Why everyone is thinking about mobile marketing all wrong - VentureBeat

Why everyone is thinking about mobile marketing all wrong - VentureBeat | In PR & the Media | Scoop.it
VentureBeat
Why everyone is thinking about mobile marketing all wrong
VentureBeat
Why everyone is thinking about mobile marketing all wrong. Why everyone is thinking about mobile marketing all wrong. Image Credit: Ivan Walsh/Flickr.
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Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com

Three lessons marketing agencies can learn from Game of Thrones - Bizcommunity.com | In PR & the Media | Scoop.it
Three lessons marketing agencies can learn from Game of Thrones
Bizcommunity.com
What we're interested in, however, are the lessons marketing agencies can learn from Game of Thrones.
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Proven Tactics To Make Your PR Campaign A Success - Fast Company

Proven Tactics To Make Your PR Campaign A Success - Fast Company | In PR & the Media | Scoop.it
Fast Company
Proven Tactics To Make Your PR Campaign A Success
Fast Company
In the mystifying world of PR, it's hard to tell what works.
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The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community

The 3 Key Inbound Marketing Metrics to Track in 2014 - Business 2 Community | In PR & the Media | Scoop.it
The 3 Key Inbound Marketing Metrics to Track in 2014
Business 2 Community
Is your current metrics letting you down when it comes to showing you the true opportunities and threats your business is facing?
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The New Science of Marketing - Businessweek

The New Science of Marketing - Businessweek | In PR & the Media | Scoop.it
Businessweek
The New Science of Marketing
Businessweek
The avalanche of data – tumbling in from point-of-sale scanners, credit cards, loyalty cards, websites and social media platforms like Facebook (FB) — has transformed marketing.
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