What a PR Agency Can Do for Your Company Huffington Post Canada Whether it's an entirely new agency partnership, or just a new initiative with your existing PR firm, it's important to equip them with as much information as possible.
Are you on top of social media data? ZDNet In the latest Norton Rose Fulbright litigation trends survey, 20 percent of the companies had to preserve or collect data from social media accounts in a dispute or investigation.
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it's become harder to perceive where marketing ends and PR begins. | MORE » The post The Difference Between Marketing and PR?
Search engine optimization (SEO) tips and tricks - the basics of SEO, tutorials, vital SEO tools and software. (NAPLES, FL --(Marketwired - September 09, 2014) - The independent authority on internet marketing, best#seos.com,...
AdAge.com Get Ready for the Holiday Smartphone Marketing Race AdAge.com That contrast captures the conundrum for handset-makers. None have the marketing war chest of Samsung nor the brand equity of Apple.
Through my extensive work with luxury, fashion and entertainment clients over the years it occurred to me that a number of companies are reluctant to talk to their fans through the means that a social channel provides.
One of the first questions any business needs to know when looking to build their social media presence is, "What platforms should we be active on?" The answer, of course, is wherever your target audience is, but how do you work that out?
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.
Fast Company Why Public Relations And Media Relations Don't Mean The Same Thing Anymore Fast Company Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past.