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Donald Trump, Kesha, Kim Kardashian: 'Tweets Are Not News ...

Donald Trump, Kesha, Kim Kardashian: 'Tweets Are Not News ... | In PR & the Media | Scoop.it
From hip-hop feuds to bored media moguls with an inability to self-censor, 2012 was the year that Twitter became a social scourge.
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Helping PR, marketing, and communications stay ahead of the media relations curve
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How Researchers Use Social Media To Map The Conflict In Syria - Forbes

How Researchers Use Social Media To Map The Conflict In Syria - Forbes | In PR & the Media | Scoop.it
Forbes How Researchers Use Social Media To Map The Conflict In Syria Forbes Posts on social media, among other things, help to details the growth of opposition armed groups in each governorate within Syria; show the current geographic delineation...
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Let Your Brand Lead Your Content Marketing Efforts - Entrepreneur

Let Your Brand Lead Your Content Marketing Efforts - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur Let Your Brand Lead Your Content Marketing Efforts Entrepreneur The following is the fifth article in the series, "Content Marketing Like the Big Brands," in which marketing master Jim Joseph discusses ways that small to medium...
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The 'social media generation' will be the spark that changes our ...

The 'social media generation' will be the spark that changes our ... | In PR & the Media | Scoop.it
Whether in PTA meetings or at the dinner table, all too often students are dubbed the “social media generation.” However, this generation is plugged into what is going on around the world more than any generation before it ...
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Tweet from @PRSANewPros

Tweet from @PRSANewPros | In PR & the Media | Scoop.it
RT @PRSANewPros: A guide to content creation for public relations: #content #socbiz #npprsa http://t.co/0jenGhGVdx
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A Candid Conversation With 5 Women Leaders of Advertising and Media - Adweek

A Candid Conversation With 5 Women Leaders of Advertising and Media - Adweek | In PR & the Media | Scoop.it
A Candid Conversation With 5 Women Leaders of Advertising and Media
Adweek
Women in media, advertising and technology understand well the challenge of reaching the upper ranks of power.
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toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ... - PR Web (press release)

toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ... - PR Web (press release) | In PR & the Media | Scoop.it
toppragencies.com Selects Konnect Public Relations as the Fifth Top PR ...
PR Web (press release)
toppragencies.com has declared Konnect Public Relations as the fifth best PR firm in the month of March 2014.
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5 Ways Marketers Are Mishandling Data - Adweek

5 Ways Marketers Are Mishandling Data - Adweek | In PR & the Media | Scoop.it
Adweek
5 Ways Marketers Are Mishandling Data
Adweek
Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges for inexperienced teams.
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Brands should welcome entry of news publishers' into content marketing - The Guardian (blog)

Brands should welcome entry of news publishers' into content marketing - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog) Brands should welcome entry of news publishers' into content marketing The Guardian (blog) It's the adoption of such standards that will help the industry to set a new bar for content marketing; to help it realise that content...
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Promoting Brands in Real Time With Social Media - Wall Street Journal

Promoting Brands in Real Time With Social Media - Wall Street Journal | In PR & the Media | Scoop.it
Wall Street Journal
Promoting Brands in Real Time With Social Media
Wall Street Journal
Experts from the bank's legal, social-media, marketing, advertising and other departments scanned 60-inch screens at brand agency Digitas Inc.
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3 Pretty Little Lies About Marketing Communications : PR News Blog

3 Pretty Little Lies About Marketing Communications : PR News Blog | In PR & the Media | Scoop.it
RT @uniquethinkers: 3 Pretty Little Lies About Marketing Communications http://t.co/XQ6qNX2ri5 @prnews
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Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur

Here's the Big Problem With Chasing Customers on Social Media - Entrepreneur | In PR & the Media | Scoop.it
Entrepreneur
Here's the Big Problem With Chasing Customers on Social Media
Entrepreneur
The problem lies in the way most marketers tackle social media.
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3 Key PR Disciplines Needed to Climb the Company Ladder

3 Key PR Disciplines Needed to Climb the Company Ladder | In PR & the Media | Scoop.it

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another.


Via Fernanda Grimaldi
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PR is dead: Public leadership is the future - PRWeek UK

PR is dead: Public leadership is the future - PRWeek UK | In PR & the Media | Scoop.it
PR is dead: Public leadership is the future
PRWeek UK
There has long been a debate about whether PR needs rebranding, not least to escape the ugly moniker of 'spin' and make it fit for purpose in the social digital age.
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10 viewing trends for 2014 that will change the way we watch TV

10 viewing trends for 2014 that will change the way we watch TV | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 14, 12:07 AM


Stuart Dredge:  "From Twitter's 'social soundtrack' to self-made YouTube stars and Amazon turning future viewers into commissioners: the latest in interactive television trends" ...

Roger Ellman's curator insight, April 14, 4:45 AM

Worth a glance and then...add your own ideas...keeps the breahting channels for new ideas open!

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Facebook Still Dominates on Mobile, But Its Lead Has Declined

Facebook Still Dominates on Mobile, But Its Lead Has Declined | In PR & the Media | Scoop.it
Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on ...

Via Alex Butler
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Why I’d love for my daughter to go into PR

Why I’d love for my daughter to go into PR | In PR & the Media | Scoop.it
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.

Via Sara Duane-Gladden
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Anti-social media: Apps that help you avoid other humans

Anti-social media: Apps that help you avoid other humans | In PR & the Media | Scoop.it
“So much of our lives have become open and public ...
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How the Product Life Cycle Improves Content Marketing

How the Product Life Cycle Improves Content Marketing | In PR & the Media | Scoop.it

Image via BigStockPhoto.com Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013.


Via Fernanda Grimaldi
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Allstate's Marketing Boss Talks Up 'March Mayhem' - Adweek

Allstate's Marketing Boss Talks Up 'March Mayhem' - Adweek | In PR & the Media | Scoop.it
Adweek Allstate's Marketing Boss Talks Up 'March Mayhem' Adweek From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate's Pam Hollander, senior director of...
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Nissan, Subway, Post Foods Join Hispanic Campaign - AdAge.com

Nissan, Subway, Post Foods Join Hispanic Campaign
AdAge.com
Marketers who are reaping outsize rewards from U.S. Hispanic consumers are helping Univision spread the word.
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15 Tips from Top Social Media Influencers from their top 50 social media blogs

15 Tips from Top Social Media Influencers from their top 50 social media blogs | In PR & the Media | Scoop.it
Learn from the leading social media influencers how they make Facebook, Twitter, Pinterest, Google+ and blogging work for them.
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A marketing pro on how to outgrow your competition - Fortune (blog)

A marketing pro on how to outgrow your competition - Fortune (blog) | In PR & the Media | Scoop.it
A marketing pro on how to outgrow your competition
Fortune (blog)
Jim Stengel, once the star marketing boss at P&G, tells how the best companies grow faster than their rivals. First, get the values right.
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76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek

76% of Marketing Execs Say They Don't Target With Behavioral Data - Adweek | In PR & the Media | Scoop.it
Adweek 76% of Marketing Execs Say They Don't Target With Behavioral Data Adweek Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On...
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A Good Time to Check Your Social Media Privacy Settings ...

A Good Time to Check Your Social Media Privacy Settings ... | In PR & the Media | Scoop.it
A Good Time to Check Your Social Media Privacy Settings. Over at the New York Times “Bits” blog, Nick Bilton reminds us that we should review “who has access to [our] social accounts” from time to time.
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Measurement: Holy Grail of Marketing - Memphis Daily News

Measurement: Holy Grail of Marketing - Memphis Daily News | In PR & the Media | Scoop.it
Measurement: Holy Grail of Marketing
Memphis Daily News
Second in a two-part series. Measurement is the Holy Grail of marketing.
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