In PR & the Media

A useful study here from the 'Pew Research Center' taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, (Apparantly urban dwellers are more likely than surburban and rural residents to use Twitter ->

While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler

Telegraph.co.uk Stephen King, hero of print: Nixes digital version of new novel New York Daily News (blog) Stephen_King_AP_Mark_Lennihan_0.jpg If fans hope to read Stephen King's latest novel, “Joyland,” following its release in June, they will...

'Wired' Completely Overhauls Print Magazine - Mashable
Mashable
Wired is debuting a new look for its June issue, which hits newsstands Tuesday.

Jay-Z might be new to the sports agent business, but he already knows how to spoil his clients.

I’ve always been amazed at how much public opinion is synonymous with the stance of the nation’s media – perhaps that’s what drew me to working in PR. I challenged my friends recently to explain wh...

Via Fernanda Grimaldi

Learn how to attract traffic, acquire leads & ultimately driving sales through an effective content marketing strategy. (6 Steps to Developing a Killer B2B Content Marketing Strategy: To develop a killer content marketing strategy,...

Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results.

Via Alex Butler

The top habits of the "Marketers That Matter"
SUMMARY: Aligning marketing efforts internally and externally with key leaders, creating new and unexpected experiences for your audience, and embracing new technology are some of the strategies distinguishing the finalists in The Sage Group's Marketers That Matter awards program, SAP's Todd Wilms writes. "It's no longer pushing out generic messages but instead, delivering relevant, helpful information," says Lisa Gevelber, vice president of marketing at Google

Via Tocquigny

To achieve business success you need to have a system that has marketing that create leads who turn into customers, that lead to sales. You need a marketing system.

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation.

Via Fernanda Grimaldi

In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use.

Policy, discretion guide media sources probes Boston Herald WASHINGTON — It was a rare moment in relations between the media and the government: In 2008, FBI Director Robert Mueller called the top editors at The New York Times and The Washington...

What is #PPC re-marketing? http://t.co/rKt2j8PwtJ

The Guardian Marketing to women: why painting it pink doesn't work (and never did) The Guardian Their second book, The Daring Book for Boys in Business, has just been published, and is aimed at companies who are comfortable marketing to men, but...

Whether you're in social media 101, or refining your social media strategy, learn how to make your brand's personality shine on Twitter!

Via Tocquigny

Content discovery is emerging as a highly significant part of the marketing mix.

Via Fernanda Grimaldi

Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY] (Which #SocialMedia #Marketing Tactics Most Effectivet?