In PR & the Media

Azione PR Hires New Public Relations VP Transworld Business New York, NY (June 17, 2013) — Azione PR, a full-service boutique agency specializing in media relations, brand marketing, event production and celebrity seeding, is pleased to announce...

FT's PR director picks up award
The Guardian
Emma Gilpin-Jacobs, global director of communications at the Financial Times Group, has been named as the Chartered Institute of Public Relations' PR director of the year.

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence. (TIme to spot check yourself?

Customer loyalty programs can be a gift and a curse. When done well, they can keep customers coming back for repeat purchases, potentially

Via David Hain, Fernanda Grimaldi

The 15 Steps to "Power SEO" (PR Is The New SEO)
Forbes
In fact, I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I'm increasingly less alone in this idea and goal.

We can safely say that Content Marketing is here to stay. According to the latest research from the Custom Content Council, more marketers are moving their budgets to the creation, management and distribution of content than ever before.

Which sectors offer the most new business opportunities in PR?

Via Fernanda Grimaldi

Public relations managers MUST plan to do something positive about the behaviors of those valuable external audiences of theirs that MOST affect their operation.

Via Fernanda Grimaldi

In my time at HootSuite, I’ve seen a sea change in the way that businesses approach employees’ social media use.

Ketchum leads the way in Cannes PR shortlist PRWeek CANNES, FRANCE: Ketchum shone in the shortlist for the 2013 Cannes PR Lions, with 10 nominations from across the Omnicom firm's global network in with a chance of taking home an award in a...

The man who invented public relations
The Guardian
Two years ago, I wrote a blogpost asking if anyone could help Richard Evans with his biography of Sir Basil Clarke, a journalist credited with being the father of public relations.

91% of B2B marketers use social media as a content marketing tool, and you should, too. (RT @SomeDaySage: great insights.

Memeburn
Hooked! PR's gone mainstream in the age of social media
Memeburn
It's an interesting time to be in public relations. Just like our peers in the marketing world, a few years ago social media disrupted business as we knew it.

Guerrilla marketing can be inexpensive and effective The News-Press Her client Keith Grossman, attorney and mediator at Grossman Law & Conflict Management in Fort Myers, said he uses guerrilla marketing to create brand awareness and to educate...

A useful study here from the 'Pew Research Center' taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, (Apparantly urban dwellers are more likely than surburban and rural residents to use Twitter ->

While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler