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How Your PR Team Can Prepare for 2013

How Your PR Team Can Prepare for 2013 | In PR & the Media | Scoop.it
A Poway businesswoman offers five tips to help you achieve the best results in the new year. (RT @AlysonJamison Great #PRtips!

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In PR & the Media
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Risk Management: Protecting Your Brand on Social Media

There are a number of benefits for brands that build an engaging presence on social networking sites.


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How Science Is Helping Marketers To Prove Their Intuition Right...Or Wrong - Forbes

How Science Is Helping Marketers To Prove Their Intuition Right...Or Wrong - Forbes | In PR & the Media | Scoop.it
What marketers have lacked is the ability to both test their intuition in a systematic way and to learn about customer behavior and response at a scale that matches the evolution of their thinking and of their business.
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How Facebook Is Changing the Way Its Users Consume Journalism - New York Times

How Facebook Is Changing the Way Its Users Consume Journalism - New York Times | In PR & the Media | Scoop.it
Facebook uses mathematical formulas to predict what its users might want to read on the site, from which, a study says, about 30 percent of adults in America get their news.
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Will PR and Marketing Get Married One Day? : PR News Blog

Will PR and Marketing Get Married One Day? : PR News Blog | In PR & the Media | Scoop.it
RT @PRNews: Will PR and Marketing Get Married One Day? http://t.co/dUdEpHElk1
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Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects...

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3 Reasons Employee Advocacy is the New Marketing Paradigm

The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before.


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PRSA's International Conference Coming to D.C. Oct.12-14

PRSA's International Conference is coming to Washington, D.C, Oct. 12-14, 2014. Check out details on the Capitol Communicator website, www.capitolcommunicato...
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PR Insider: More Fans Than Plans

PR Insider: More Fans Than Plans | In PR & the Media | Scoop.it

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE » The post PR Insider: More Fans Than Plans appeared first on PR News.


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Five golden principles of audience engagement

Five golden principles of audience engagement | In PR & the Media | Scoop.it

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The Digital Rocking Chair's curator insight, October 2, 1:21 PM


Simon Staffans:  "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...

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How Public Relations Can Help Your Small Business Grow | PR Newswire

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often... (PR isn't just for big multinational corporations !


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In PR, relationships are still paramount

In PR, relationships are still paramount | In PR & the Media | Scoop.it
If your agency values technology and technical know-how over building relationships, it's not going to be as successful as those that do.
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Gut Check: How to Determine if You’re Underspending on Marketing

Gut Check: How to Determine if You’re Underspending on Marketing | In PR & the Media | Scoop.it
Though I’ve been in marketing for the staffing industry for nearly 20 years, it never fails to surprise me how often firms fall into one of two lines of thinking around marketing: The Skeptics: Known to say things like “We’re successful enough...
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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | In PR & the Media | Scoop.it
Are you making these mistakes on your Facebook Page? Learn how to avoid them by reading this post.
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Build Your Social Media Fan Club In Three Easy Steps - Forbes

Build Your Social Media Fan Club In Three Easy Steps - Forbes | In PR & the Media | Scoop.it
Here are three simple tips to maximize the value of the most popular social media resources for personal branding - LinkedIn, Twitter and YouTube. Acting on these tips will increase your views and fans and the visibility of your content.
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The 3 Types of Marketing Emails That Nobody Has Opened in Years - Entrepreneur

The 3 Types of Marketing Emails That Nobody Has Opened in Years - Entrepreneur | In PR & the Media | Scoop.it
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
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Content Marketing Lagging? Avoid These 4 Mistakes - Business News Daily

Content Marketing Lagging? Avoid These 4 Mistakes - Business News Daily | In PR & the Media | Scoop.it
Content marketing is an important part of many brands' strategies, but it only works if you do it right. Here are four common mistakes all marketers should avoid.
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5 Social Media Growth Hacks for Small Businesses - Forbes

5 Social Media Growth Hacks for Small Businesses - Forbes | In PR & the Media | Scoop.it
As a small business owner, it’s of the utmost importance to make people aware of your company. And, the best way to spread the word about your business is by being active on social media and other places where they can communicate directly.
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Live Q&A: what is the future of global development communications?

Live Q&A: what is the future of global development communications? | In PR & the Media | Scoop.it
Moving away from sensationalism, how can NGOs effectively promote their causes? Join us 9 October, 1-3pm BST to debate
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Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

If your company is still new to the world of social media-- or revamping its existing social media presence-- there are a number of steps that can be taken to maximize social growth.


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Your PR Effort May Not Be Changing Anyone’s Mind

Your PR Effort May Not Be Changing Anyone’s Mind | In PR & the Media | Scoop.it

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE » The...


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PR Insider: Navigating a Crisis in Public and Private Organizations

PR Insider: Navigating a Crisis in Public and Private Organizations | In PR & the Media | Scoop.it

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE » The post PR Insider: Navigating a Crisis in Public and Private Organizations...


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Six Powerful Tips to Increase Online Engagement by @dforget

Six Powerful Tips to Increase Online Engagement by @dforget | In PR & the Media | Scoop.it
The number of tools available to engage with our audiences can be daunting. Here are some specific tips and strategies to increase your online engagement.
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Your Guide To Using Images In Your Content Marketing Strategy - Forbes

Your Guide To Using Images In Your Content Marketing Strategy - Forbes | In PR & the Media | Scoop.it
Forbes
Your Guide To Using Images In Your Content Marketing Strategy
Forbes
By now, you should know that “content marketing” requires more than just well-written text to be effective.
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | In PR & the Media | Scoop.it

This paper explores the challenges of modernising a public relations agency or communications team.


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Six types of PR client personalities and the best ways to handle them - The Guardian (blog)

Six types of PR client personalities and the best ways to handle them - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog)
Six types of PR client personalities and the best ways to handle them
The Guardian (blog)
The world of agency PR is a rollercoaster.
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