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How Your PR Team Can Prepare for 2013

How Your PR Team Can Prepare for 2013 | In PR & the Media | Scoop.it
A Poway businesswoman offers five tips to help you achieve the best results in the new year. (RT @AlysonJamison Great #PRtips!

Via Fernanda Grimaldi
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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During Super Bowl, the Real Action Will Be on Social Media (Infographic)

During Super Bowl, the Real Action Will Be on Social Media (Infographic) | In PR & the Media | Scoop.it
2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
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5 rules for those new to PR: how to pitch media and sell stories?

5 rules for those new to PR: how to pitch media and sell stories? | In PR & the Media | Scoop.it
You don't become PR specialist overnight. It takes times and experience to learn how to pitch media with nice stories. Here a few guidelines that will make it easier on you.
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5 trends that could change how businesses use social media in 2015

5 trends that could change how businesses use social media in 2015 | In PR & the Media | Scoop.it
2015 is the year that the impact of social media on business is impossible to ignore. Here’s a look at what the year ahead holds for businesses:
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39 Ways to Get More Social Media Followers

39 Ways to Get More Social Media Followers | In PR & the Media | Scoop.it
Social media marketing needs an audience to work. But how do you build your social media audience? Here are 39 ways to acquire followers and keep them!

Via Fernanda Grimaldi
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The Pros and Cons of Social Media Press Releases

The Pros and Cons of Social Media Press Releases | In PR & the Media | Scoop.it
A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to.
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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | In PR & the Media | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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RB's curator insight, December 28, 2014 7:10 AM
Bob Deutsch love the synopsis on 'Narrative' purpose in social media, got me thinking! RB.
Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative

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Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics

Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics | In PR & the Media | Scoop.it
Social media monitoring is often an overlooked opportunity. Take the time to get to know your current customers, your prospective customers and your competitors.
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Five Marketing Measurement Trends to Watch in 2015

Five Marketing Measurement Trends to Watch in 2015 | In PR & the Media | Scoop.it
With the explosion of marketing channels and resulting data, marketers face an increasingly complex challenge of delivering personalized, contextually relevant experiences for each customer, while en…...
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How to Tastefully Jump on Social Media Trends

How to Tastefully Jump on Social Media Trends | In PR & the Media | Scoop.it
Here are some best practices to keep in mind when crafting a trendy tweet.

Via Fernanda Grimaldi
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5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur

5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur | In PR & the Media | Scoop.it
Ditch these flops as we head into the new year.
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Identifying Social Media Influencers and Getting Them to Work for You

Identifying Social Media Influencers and Getting Them to Work for You | In PR & the Media | Scoop.it
The influencers within your industry probably are getting hundreds of requests a day. Therefore, the secret behind successful outreach includes standing out amongst your peers and catch your intended party's attention.

Via Fernanda Grimaldi
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The new age of data-driven PR

The new age of data-driven PR | In PR & the Media | Scoop.it
How PR is evolving inside IBM. Jojo Cheung, director of marketing & communications, IBM ASEAN writes.
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The Man Who Convinced BMW To Rethink Social Media - Fast Company

The Man Who Convinced BMW To Rethink Social Media - Fast Company | In PR & the Media | Scoop.it
BMW had a handle on traditional social media marketing, but it took a risk on a "drift mob" to reach new audiences. Here's how it paid off.
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PR in 2015: It’s a Bigger Job Than Ever

PR in 2015: It’s a Bigger Job Than Ever | In PR & the Media | Scoop.it
What is public relations? If you ask three PR pros that question, you’re likely to get four different answers. The profession is in flux as it strives to catch up with (and get ahead of) the swift…
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How to hire top content marketers - The Guardian

How to hire top content marketers - The Guardian | In PR & the Media | Scoop.it
Great content marketers are hard to come by and have a complicated skill set, so follow these hiring tips to find the best, writes Brianne Carlon Rush
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How to Dominate Content Marketing in 2015 - Forbes

How to Dominate Content Marketing in 2015 - Forbes | In PR & the Media | Scoop.it
This can be the year that you dominate content marketing. 2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them.
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PR And Marketing In 2015: The Road Ahead

PR And Marketing In 2015: The Road Ahead | In PR & the Media | Scoop.it
As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things, or improving old ways.
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What 'The Interview' Accidentally Taught Us About Digital Film Distribution

What 'The Interview' Accidentally Taught Us About Digital Film Distribution | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 28, 2014 1:10 PM


Paul Tassi:  "In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express and This is The End in terms of quality. Instead, it practically started World War III."

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5 digital marketing trends that you will encounter in 2015 | memeburn

5 digital marketing trends that you will encounter in 2015 | memeburn | In PR & the Media | Scoop.it
Find out 5 digital marketing trends you will encounter in the new year… http://t.co/beSTnl3KLh #digitalmarketing #2015 #tech
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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | In PR & the Media | Scoop.it
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive
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10 Public Relations Mistakes You Probably Made in 2014

10 Public Relations Mistakes You Probably Made in 2014 | In PR & the Media | Scoop.it
Don't worry... there's always next year

Via Fernanda Grimaldi
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Digital giants get bigger at the expense of the small blog sites

Digital giants get bigger at the expense of the small blog sites | In PR & the Media | Scoop.it
The growth of companies such as Buzzfeed, Gawker, Mashable and Vice Media could crush independent journalistic enterprise
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Platform Or Publisher? Whatever You Call It, It’s The Future Of Media

Platform Or Publisher? Whatever You Call It, It’s The Future Of Media | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 5, 2014 12:07 PM


Tobi Bauckhage:  "There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain."

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20 Quick & Easy Ways To Get More Twitter Retweets

20 Quick & Easy Ways To Get More Twitter Retweets | In PR & the Media | Scoop.it
Wondering how you can get more retweets and what you can do to boost your chances of getting retweeted? I have compiled this list of 20 quick and easy ways you can get more retweets.
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Everything Is Measurable In PR

Everything Is Measurable In PR | In PR & the Media | Scoop.it
One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false.
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