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How Your PR Team Can Prepare for 2013

How Your PR Team Can Prepare for 2013 | In PR & the Media | Scoop.it
A Poway businesswoman offers five tips to help you achieve the best results in the new year. (RT @AlysonJamison Great #PRtips!

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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company

Why Public Relations And Media Relations Don't Mean The Same Thing Anymore - Fast Company | In PR & the Media | Scoop.it
Fast Company
Why Public Relations And Media Relations Don't Mean The Same Thing Anymore
Fast Company
Public relations is evolving faster than an out-of-control science fiction character. Yet many PR companies in my experience are stuck in the past.
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Publishing Is Not Dying

Publishing Is Not Dying | In PR & the Media | Scoop.it

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing.


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5 Job Tips From PR Pros

5 Job Tips From PR Pros | In PR & the Media | Scoop.it
In acknowledgement of this morning's job news, here are five career tips we gathered from industry experts at several PR News' events and conferences.
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SEO and Other Terms to Know for Digital Media Success - mediabistro.com

SEO and Other Terms to Know for Digital Media Success - mediabistro.com | In PR & the Media | Scoop.it
mediabistro.com
SEO and Other Terms to Know for Digital Media Success
mediabistro.com
As print publications continue to close shop or move content entirely to the Web, more and more writers and editors will need to adapt to the digital landscape.
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The Future of Marketing Is Semantic: Search Predicts The Future - Forbes

The Future of Marketing Is Semantic: Search Predicts The Future - Forbes | In PR & the Media | Scoop.it
Forbes The Future of Marketing Is Semantic: Search Predicts The Future Forbes This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the...
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Top PR firms will no longer represent climate deniers

Top PR firms will no longer represent climate deniers | In PR & the Media | Scoop.it
PR firms have the power to influence major policy decisions; now, some are taking a stand against bad science.

Via Sara Duane-Gladden
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5 Tips for Using Third-Party Research in Content Marketing

5 Tips for Using Third-Party Research in Content Marketing | In PR & the Media | Scoop.it
In my job as CMO-in-Residence at Aberdeen Group, I talk to B2B marketers every day about their content marketing strategies and challenges.
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How PR Pros Can Meld Social Media with SEO

How PR Pros Can Meld Social Media with SEO | In PR & the Media | Scoop.it

For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO. | MORE » The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.


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The Blossoming Relationship Between Marketing and Engagement in the New ... - Forbes

The Blossoming Relationship Between Marketing and Engagement in the New ... - Forbes | In PR & the Media | Scoop.it
The Blossoming Relationship Between Marketing and Engagement in the New ...
Forbes
For marketers, the upsides of the new customer journey are huge, but so are the challenges.
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SEO Cleanse & Recharge Checklist For Your Website

SEO Cleanse & Recharge Checklist For Your Website | In PR & the Media | Scoop.it
In this post, we are going to present you with a SEO cleanse & recharge checklist for your website.
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Counterpoint: Why tech startups need public relations - Houston Business Journal (blog)

Counterpoint: Why tech startups need public relations - Houston Business Journal (blog) | In PR & the Media | Scoop.it
Counterpoint: Why tech startups need public relations
Houston Business Journal (blog)
I called a couple of Houston's big shots in the PR industry and got their take on why their trade is crucial for the growth of a tech startup.
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How To Stop Marketing And Start Engaging

How To Stop Marketing And Start Engaging | In PR & the Media | Scoop.it
Marketers realize that the power of Big Data is one of the most exciting opportunities for marketing. The key is having the right tools to engage customers.
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Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch

Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ... - MarketWatch | In PR & the Media | Scoop.it
Ogilvy Public Relations Global CEO, Christopher Graves, Wins a Third Atticus ...
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3 PR Lessons from the Ice Bucket Challenge

3 PR Lessons from the Ice Bucket Challenge | In PR & the Media | Scoop.it

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up.


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Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails

Amazon’s awful war of words: How an iron-fisted PR strategy went off the rails | In PR & the Media | Scoop.it
Misquoting Orwell and alienating authors, Amazon is like a politician who can't appeal to voters outside his base

Via Sara Duane-Gladden
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Social Influence and Print Important to Purchase Decisions - Parade

Social Influence and Print Important to Purchase Decisions - Parade | In PR & the Media | Scoop.it
Social Influence and Print Important to Purchase Decisions
Parade
Print media remains an important source of ideas and inspiration in key consumer product categories.
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Why PR is Becoming the Future of SEO

Why PR is Becoming the Future of SEO | In PR & the Media | Scoop.it
SEO strategies and best practices have changed so much over the last few years that the industry is starting to bleed over into another popular industry--public relations.

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9 Content Marketing Tools You Should be Using but Aren’t

9 Content Marketing Tools You Should be Using but Aren’t | In PR & the Media | Scoop.it
Organizations can take advantage of these nine free content marketing resources to curate, create and distribute content online and via social media.
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7 Myths You Shouldn't Believe About Email Marketing [Infographic]

7 Myths You Shouldn't Believe About Email Marketing [Infographic] | In PR & the Media | Scoop.it
Learn about the email myths you should ignore as you look to optimize your marketing.
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PR: An Industry That Can't Die But Must Evolve

PR: An Industry That Can't Die But Must Evolve | In PR & the Media | Scoop.it
There’s been a lot of chatter recently about whether PR is dead or alive, a worthy investment or a waste of money. The conversation is usually sparked by a journalist describing in painful detail h...
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The Former CEO of Ogilvy & Mather on Personal Branding

The Former CEO of Ogilvy & Mather on Personal Branding | In PR & the Media | Scoop.it

Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for...


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7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog

7 Marketing Trends You Should Not Ignore - Jeffbullas's Blog | In PR & the Media | Scoop.it
Marketing has been democratised.We now have marketing tools within everyone's reach but there are some marketing trends to be aware of to be effective (RT @jeffbullas: 7 #Marketing Trends You Should Not Ignore http://t.co/HZI16u7gVI...
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35 Tools to Enhance Your Content Marketing Efforts

35 Tools to Enhance Your Content Marketing Efforts | In PR & the Media | Scoop.it
Here is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories.
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How To Succeed In Online PR? Get To Know the Wikipedia Community - Fast Company

How To Succeed In Online PR? Get To Know the Wikipedia Community - Fast Company | In PR & the Media | Scoop.it
Fast Company
How To Succeed In Online PR?
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How to Create a Better User Experience for Your Website

How to Create a Better User Experience for Your Website | In PR & the Media | Scoop.it

The age of digital marketing is now heading towards a better and advanced experience for the users.


Via Fernanda Grimaldi
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