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How Your PR Team Can Prepare for 2013

How Your PR Team Can Prepare for 2013 | In PR & the Media | Scoop.it
A Poway businesswoman offers five tips to help you achieve the best results in the new year. (RT @AlysonJamison Great #PRtips!

Via Fernanda Grimaldi
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In PR & the Media
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5 digital marketing trends that you will encounter in 2015 | memeburn

5 digital marketing trends that you will encounter in 2015 | memeburn | In PR & the Media | Scoop.it
Find out 5 digital marketing trends you will encounter in the new year… http://t.co/beSTnl3KLh #digitalmarketing #2015 #tech
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The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land

The Marketing Analytics Practice Is Evolving: How Can You Adapt? - Marketing Land | In PR & the Media | Scoop.it
As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive
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10 Public Relations Mistakes You Probably Made in 2014

10 Public Relations Mistakes You Probably Made in 2014 | In PR & the Media | Scoop.it
Don't worry... there's always next year

Via Fernanda Grimaldi
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Digital giants get bigger at the expense of the small blog sites

Digital giants get bigger at the expense of the small blog sites | In PR & the Media | Scoop.it
The growth of companies such as Buzzfeed, Gawker, Mashable and Vice Media could crush independent journalistic enterprise
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Platform Or Publisher? Whatever You Call It, It’s The Future Of Media

Platform Or Publisher? Whatever You Call It, It’s The Future Of Media | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 5, 12:07 PM


Tobi Bauckhage:  "There has been a sea change in the way content today is being created, distributed and consumed. The distinction between publishers and platforms online has never been more uncertain."

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20 Quick & Easy Ways To Get More Twitter Retweets

20 Quick & Easy Ways To Get More Twitter Retweets | In PR & the Media | Scoop.it
Wondering how you can get more retweets and what you can do to boost your chances of getting retweeted? I have compiled this list of 20 quick and easy ways you can get more retweets.
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Everything Is Measurable In PR

Everything Is Measurable In PR | In PR & the Media | Scoop.it
One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false.
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Rescooped by BurrellesLuce from Social Meadia Apps and Mobile Marketing
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5 Tips for Optimizing Your Blog for Mobile

5 Tips for Optimizing Your Blog for Mobile | In PR & the Media | Scoop.it
A website that doesn’t scale for mobile makes you look out of touch and not an authoritative blogger. Here are 5 tips for optimizing your blog for mobile

Via Joan Stewart, Veronica Penzo
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Joan Stewart's curator insight, November 12, 7:07 AM

Rosie Barry-Scott presents some great tips on converting to a Mobile platform for your Blog. Security is must and testing from every angle on a emulator.

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Employee Communications: Your Internal Public Relations Campaign.

Employee Communications: Your Internal Public Relations Campaign. 4Hoteliers Most successful business people know that it is smart to maintain a public relations program. Strategic campaigns can boost sales, ...


Via Fernanda Grimaldi
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How to Keep Customers Coming Back: 4 Tips

Winning customer loyalty involves more than offering a stellar product or service. Here's how to keep your brand relevant.

Via Fernanda Grimaldi
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Reputation Management or Customer Service Management?

Reputation Management or Customer Service Management? | In PR & the Media | Scoop.it

Reputation Management or Customer Service Management?:Whether you should focus on online reputation management or customer service management


Via Fernanda Grimaldi
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Things that go bump in the night - Plum Communications & PR

Things that go bump in the night  - Plum Communications & PR | In PR & the Media | Scoop.it
How to react when “things go bump in the night”. If you don’t have a crisis communications strategy in place, here are our top tips this Halloween.
Don’t get scared away.
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Build Your Social Media Fan Club In Three Easy Steps - Forbes

Build Your Social Media Fan Club In Three Easy Steps - Forbes | In PR & the Media | Scoop.it
Here are three simple tips to maximize the value of the most popular social media resources for personal branding - LinkedIn, Twitter and YouTube. Acting on these tips will increase your views and fans and the visibility of your content.
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Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics

Social Media Monitoring: Know Your Customers AND Competitors | Socialnomics | In PR & the Media | Scoop.it
Social media monitoring is often an overlooked opportunity. Take the time to get to know your current customers, your prospective customers and your competitors.
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Five Marketing Measurement Trends to Watch in 2015

Five Marketing Measurement Trends to Watch in 2015 | In PR & the Media | Scoop.it
With the explosion of marketing channels and resulting data, marketers face an increasingly complex challenge of delivering personalized, contextually relevant experiences for each customer, while en…...
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How to Tastefully Jump on Social Media Trends

How to Tastefully Jump on Social Media Trends | In PR & the Media | Scoop.it
Here are some best practices to keep in mind when crafting a trendy tweet.

Via Fernanda Grimaldi
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5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur

5 Marketing Trends That Didn't Go Well in 2014 - Entrepreneur | In PR & the Media | Scoop.it
Ditch these flops as we head into the new year.
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Identifying Social Media Influencers and Getting Them to Work for You

Identifying Social Media Influencers and Getting Them to Work for You | In PR & the Media | Scoop.it
The influencers within your industry probably are getting hundreds of requests a day. Therefore, the secret behind successful outreach includes standing out amongst your peers and catch your intended party's attention.

Via Fernanda Grimaldi
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The new age of data-driven PR

The new age of data-driven PR | In PR & the Media | Scoop.it
How PR is evolving inside IBM. Jojo Cheung, director of marketing & communications, IBM ASEAN writes.
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The Man Who Convinced BMW To Rethink Social Media - Fast Company

The Man Who Convinced BMW To Rethink Social Media - Fast Company | In PR & the Media | Scoop.it
BMW had a handle on traditional social media marketing, but it took a risk on a "drift mob" to reach new audiences. Here's how it paid off.
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Barnes & Noble ad pushes print as the perfect holiday gift

Barnes & Noble ad pushes print as the perfect holiday gift | In PR & the Media | Scoop.it
Barnes & Noble makes a case for paper books as holiday gifts in a new ad.
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Small Business Expert: Answers To Your Five Biggest Social Media Branding ... - Forbes

Small Business Expert: Answers To Your Five Biggest Social Media Branding ... - Forbes | In PR & the Media | Scoop.it
While you’re building up your following and seeking those new leads, don’t lose sight of how you can use social media to amplify customer service and fan appreciation, or even refine and fortify your overall messaging by reiterating what your brand...
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Company Reputation Management With Social Media - Forbes

Company Reputation Management With Social Media - Forbes | In PR & the Media | Scoop.it
It can happen in a flash; one of your employees posts something on social media intended for their personal page, while unintentionally logged into the company’s page.
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PR Insider: Top 7 Myths in Public Relations

PR Insider: Top 7 Myths in Public Relations | In PR & the Media | Scoop.it

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.


Via Fernanda Grimaldi
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Risk Management: Protecting Your Brand on Social Media

There are a number of benefits for brands that build an engaging presence on social networking sites.


Via Fernanda Grimaldi
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