In PR & the Media

Whether you're in social media 101, or refining your social media strategy, learn how to make your brand's personality shine on Twitter!

Content discovery is emerging as a highly significant part of the marketing mix.

Which Social Media Marketing Tactics Drive The Most Engagement? [STUDY] (Which #SocialMedia #Marketing Tactics Most Effectivet?

In the age of Information, the ability to “curate,” or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from ...

We have gathered a collection of 80 Cool Vintage Ads from Apple that span over a period of 22 years from 1977 to 1999.

They have our office bugged @Deveneynola RT @prnews: Smaller-Sized #PR Agencies Ramp Up Digital Services http://t.co/krHOGnRiyu

When Start Up Means Start Over: Chucking the Cushy for the Cramped http://t.co/87D0gNeHow

I’ve always been amazed at how much public opinion is synonymous with the stance of the nation’s media – perhaps that’s what drew me to working in PR. I challenged my friends recently to explain wh...

Learn how to attract traffic, acquire leads & ultimately driving sales through an effective content marketing strategy. (6 Steps to Developing a Killer B2B Content Marketing Strategy: To develop a killer content marketing strategy,...

Google Plus yields opportunities to better understand clients and their needs, position your company as an authority with Authorship, and increase visibility in search results.

The top habits of the "Marketers That Matter"
SUMMARY: Aligning marketing efforts internally and externally with key leaders, creating new and unexpected experiences for your audience, and embracing new technology are some of the strategies distinguishing the finalists in The Sage Group's Marketers That Matter awards program, SAP's Todd Wilms writes. "It's no longer pushing out generic messages but instead, delivering relevant, helpful information," says Lisa Gevelber, vice president of marketing at Google

To achieve business success you need to have a system that has marketing that create leads who turn into customers, that lead to sales. You need a marketing system.

The Boston Marathon, the world’s oldest annual marathon, serves as a yearly reminder of what hard work, perseverance, and carbo-loading can do.

We don’t buy ads. We don’t write stories for reporters We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do?

Utilizing content marketing as part of a digital marketing strategy can prove to be beneficial for businesses and brands if these strategies are well executed.