Determining whether to use an optimized mobile site or mobile applications to increase your presence is a critical choice that marketers face. Here are your options.
With consumers constantly on-the-go, determining the most effective way to increase your mobile presence has become even more critical. The question remains, should you use an optimized mobile site or mobile applications to reach your users? Should you use both?
Following are a few tips on how to best approach this debate.
From the start, it's important for you to set a few goals and understand your target consumer. By defining your needs and customers, you will be able to better assess which mobile option or options makes the most sense for your business.
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