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Parents take social media to new level by naming their baby daughter Hashtag

Parents take social media to new level by naming their baby daughter Hashtag | In PR & the Media | Scoop.it
The Drum knows that there are people in the world who live, sleep and breathe social media (we’re amongst them!) but one set of parents... (Sorry but these parents named their baby "Hashtag"???

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Will PR and Marketing Get Married One Day? : PR News Blog

Will PR and Marketing Get Married One Day? : PR News Blog | In PR & the Media | Scoop.it
RT @PRNews: Will PR and Marketing Get Married One Day? http://t.co/dUdEpHElk1
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Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

If you work with a or outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects...

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3 Reasons Employee Advocacy is the New Marketing Paradigm

The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before.


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PRSA's International Conference Coming to D.C. Oct.12-14

PRSA's International Conference is coming to Washington, D.C, Oct. 12-14, 2014. Check out details on the Capitol Communicator website, www.capitolcommunicato...
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PR Insider: More Fans Than Plans

PR Insider: More Fans Than Plans | In PR & the Media | Scoop.it

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE » The post PR Insider: More Fans Than Plans appeared first on PR News.


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Five golden principles of audience engagement

Five golden principles of audience engagement | In PR & the Media | Scoop.it

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The Digital Rocking Chair's curator insight, October 2, 1:21 PM


Simon Staffans:  "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...

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How Public Relations Can Help Your Small Business Grow | PR Newswire

PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often... (PR isn't just for big multinational corporations !


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In PR, relationships are still paramount

In PR, relationships are still paramount | In PR & the Media | Scoop.it
If your agency values technology and technical know-how over building relationships, it's not going to be as successful as those that do.
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Gut Check: How to Determine if You’re Underspending on Marketing

Gut Check: How to Determine if You’re Underspending on Marketing | In PR & the Media | Scoop.it
Though I’ve been in marketing for the staffing industry for nearly 20 years, it never fails to surprise me how often firms fall into one of two lines of thinking around marketing: The Skeptics: Known to say things like “We’re successful enough...
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8 Rookie Facebook Mistakes No One Should Still Be Making

8 Rookie Facebook Mistakes No One Should Still Be Making | In PR & the Media | Scoop.it
Are you making these mistakes on your Facebook Page? Learn how to avoid them by reading this post.
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4 Areas That Influence Brand Reputation

4 Areas That Influence Brand Reputation | In PR & the Media | Scoop.it

Business 2 Community 4 Areas That Influence Brand Reputation Business 2 Community Essentially if our brand has any influence it is likely due to our reputation. It isn't because we have a cool name or logo.


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How to Start Conversations with Your Social Content

How to Start Conversations with Your Social Content | In PR & the Media | Scoop.it

Social conversations with a real substance seem to be on the verge of extinction. Some of the most popular blogs have a few comments, but reflect very little interaction between writers and readers.


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The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat

The space between sales and marketing is a big problem, but it's a bigger ... - VentureBeat | In PR & the Media | Scoop.it
VentureBeat
The space between sales and marketing is a big problem, but it's a bigger ...
VentureBeat
In many companies the relationship between sales and marketing is a very difficult one.
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5 Social Media Growth Hacks for Small Businesses - Forbes

5 Social Media Growth Hacks for Small Businesses - Forbes | In PR & the Media | Scoop.it
As a small business owner, it’s of the utmost importance to make people aware of your company. And, the best way to spread the word about your business is by being active on social media and other places where they can communicate directly.
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Live Q&A: what is the future of global development communications?

Live Q&A: what is the future of global development communications? | In PR & the Media | Scoop.it
Moving away from sensationalism, how can NGOs effectively promote their causes? Join us 9 October, 1-3pm BST to debate
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Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

If your company is still new to the world of social media-- or revamping its existing social media presence-- there are a number of steps that can be taken to maximize social growth.


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Your PR Effort May Not Be Changing Anyone’s Mind

Your PR Effort May Not Be Changing Anyone’s Mind | In PR & the Media | Scoop.it

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE » The...


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PR Insider: Navigating a Crisis in Public and Private Organizations

PR Insider: Navigating a Crisis in Public and Private Organizations | In PR & the Media | Scoop.it

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE » The post PR Insider: Navigating a Crisis in Public and Private Organizations...


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Six Powerful Tips to Increase Online Engagement by @dforget

Six Powerful Tips to Increase Online Engagement by @dforget | In PR & the Media | Scoop.it
The number of tools available to engage with our audiences can be daunting. Here are some specific tips and strategies to increase your online engagement.
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Your Guide To Using Images In Your Content Marketing Strategy - Forbes

Your Guide To Using Images In Your Content Marketing Strategy - Forbes | In PR & the Media | Scoop.it
Forbes
Your Guide To Using Images In Your Content Marketing Strategy
Forbes
By now, you should know that “content marketing” requires more than just well-written text to be effective.
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How to modernise a public relations agency or communication team

How to modernise a public relations agency or communication team | In PR & the Media | Scoop.it

This paper explores the challenges of modernising a public relations agency or communications team.


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Six types of PR client personalities and the best ways to handle them - The Guardian (blog)

Six types of PR client personalities and the best ways to handle them - The Guardian (blog) | In PR & the Media | Scoop.it
The Guardian (blog)
Six types of PR client personalities and the best ways to handle them
The Guardian (blog)
The world of agency PR is a rollercoaster.
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How To Get Get Your Message Out at Events

How To Get Get Your Message Out at Events | In PR & the Media | Scoop.it

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message.


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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | In PR & the Media | Scoop.it

You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?


Via Fernanda Grimaldi
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Four Ways to Prove the Value of Social Media to Your CMO

Four Ways to Prove the Value of Social Media to Your CMO | In PR & the Media | Scoop.it

Board meetings and budget approval requests can be a nightmare to digital marketers in need of justifying the ROI of social media to their CMO.


Via Fernanda Grimaldi
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