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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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The crucial social opportunity you're missing

The crucial social opportunity you're missing | In PR & the Media | Scoop.it

Real-time marketing is the ability to harness a social stream, understand its components, and act before the trend has shifted. Are you ahead of the curve or behind it?

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What to say when you're out of things to say

What to say when you're out of things to say | In PR & the Media | Scoop.it

Feeling speechless? Try these content ideas
SUMMARY: Coming up with fresh content for a brand's social media presence can be a challenge, Scott Robertson writes. If you're running out of things to say, try posting real-time research, everyday happenings from your business or using social media to amplify your media coverage. "It sounds simple and obvious, but so does 'rinse and repeat' and yet they print that on shampoo bottles. ... It amplifies the value of your media coverage, and you may get your followers talking about you and sharing your message that way," he writes.

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