In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
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Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | In PR & the Media | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 26, 2014 5:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 2014 8:27 AM

Interesting article - worth a read!

Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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9 Tips for Making Your Content Go Viral From Gawker's Most Successful Writer


Via siobhan-o-flynn, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 18, 2014 3:39 AM


Dan Lyons:  "Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined." (HubSpot)

Patsy Carrier's curator insight, February 18, 2014 10:34 PM
Something to try out
Ángeles Mirón Martín's curator insight, February 19, 2014 3:12 AM

Making viral content....