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Helping PR, marketing, and communications stay ahead of the media relations curve
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Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story

3 Lessons for Storytellers from 'Power to the Pixel' and Why 'Transmedia' Doesn't Tell the Full Story | In PR & the Media | Scoop.it

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The Digital Rocking Chair's curator insight, October 18, 2013 6:13 AM


Michael Gubbins:  '"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year at the BFI London Film Festival.'

Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | In PR & the Media | Scoop.it

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Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Hans Heesterbeek's curator insight, September 11, 2013 12:10 AM
Social media: the new remote control