In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
Curated by BurrellesLuce
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Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | In PR & the Media | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 27, 2014 1:06 PM


"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."

Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative

Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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How Social Media Is Shining a Spotlight on the Sundance Film Festival

How Social Media Is Shining a Spotlight on the Sundance Film Festival | In PR & the Media | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 19, 2014 11:12 PM


Samantha Murphy Kelly:  'Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival.  "We love what you're doing on Facebook," an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad.'