In PR & the Media
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In PR & the Media
Helping PR, marketing, and communications stay ahead of the media relations curve
Curated by BurrellesLuce
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Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | In PR & the Media | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | In PR & the Media | Scoop.it

Jonathan Richards:  "Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt."


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The Digital Rocking Chair's curator insight, January 3, 2013 3:56 AM

A decidedly quirky, but interesting, post.

Nicolas Moulard - Actuonda's curator insight, January 3, 2013 9:17 AM

add your insight...

Louise Robinson-Lay's curator insight, January 3, 2013 5:57 PM

Thinking about the language aspect of using technology.

Rescooped by BurrellesLuce from Transmedia: Storytelling for the Digital Age
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Zeega on New Ways of Digital Storytelling

Zeega on New Ways of Digital Storytelling | In PR & the Media | Scoop.it

MIT Open Documentary Lab:  "The first [in] our series of interviews with digital storytellers, realized in collaboration with Filmmaker, here are the team behind the interactive storytelling platform Zeega."


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Henrik Safegaard - Cloneartist's curator insight, March 11, 2013 5:55 AM

Zeega is revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

cyneth's curator insight, March 11, 2013 2:58 PM

revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

Barbara Truman's curator insight, April 5, 2013 7:50 AM

Sounds pretty powerful.