Integrated Marketing Communication
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India as a Tourist Destination - Jyoti Kapoor, President, Association of ... - TravelBizMonitor

India as a Tourist Destination - Jyoti Kapoor, President, Association of ... - TravelBizMonitor | Integrated  Marketing Communication | Scoop.it
Jyoti Kapoor
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Airport Advertising in India Builds a Global Brand Image ...

Airport Advertising in India Builds a Global Brand Image ... | Integrated  Marketing Communication | Scoop.it
Airport Advertising in India is being successfully used by the local brands for building Global Brand Images. It contains some of the most popular Display Sites for Advertising before audiences from around the world.
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Agri-product branding - Hindu Business Line

Agri-product branding - Hindu Business Line | Integrated  Marketing Communication | Scoop.it
Hindu Business Line Agri-product branding Hindu Business Line However, with the emergence of organised retail in India, a lot of action can be seen in this space.
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Brands must demand ad campaigns that create change – not just wants - The Guardian

Brands must demand ad campaigns that create change – not just wants - The Guardian | Integrated  Marketing Communication | Scoop.it
The Guardian Brands must demand ad campaigns that create change – not just wants The Guardian They are faced with new types of consumption where it's not about owning a car, but rather the experience or the service you get, or travelling from A to...
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How branding can help humanise our megacities - Campaign India

How branding can help humanise our megacities - Campaign India | Integrated  Marketing Communication | Scoop.it
Break architectural jungles down into something we can relate to, says Landor's global creative officer
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Brand Champions 2014 - The Spirits Business

Brand Champions 2014 - The Spirits Business | Integrated  Marketing Communication | Scoop.it
The fastest-growing Indian whisky of the year with 31% volume growth to 23.8m cases, Officer's Choice has pelted forward from its position as the world's eighth largest spirit to become not only the world's largest whisky brand ...
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Forbes India Magazine - Using Nostalgia for an improved brand ...

Forbes India Magazine - Using Nostalgia for an improved brand ... | Integrated  Marketing Communication | Scoop.it
Other brands have chosen to re-run their best historical ads, such as the detergent brand Persil, for its 100th anniversary to capitalize on its longevity accompanying consumers in their lives from the "good old days" until now, ...
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