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How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog

How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog | B2B Digital Marketing | Scoop.it

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services.

 

It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative and production, viral marketing, video seeding, integrated social media campaigns, viral videos, branded entertainment and webisodes. This is an incredible email!...


Via Jeff Domansky
Lindsay Hopkins's insight:

This is an excellent example of how pitch your content

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Jeff Domansky's curator insight, August 17, 2014 3:38 AM

Not a perfect pitch in my opinion, but some good lessons to apply to make your pitches much better.

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Rescooped by Lindsay Hopkins from Public Relations & Social Media Insight
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How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog

How to Pitch an Influencer, Blogger, or Journalist - Marketing Technology Blog | B2B Digital Marketing | Scoop.it

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services.

 

It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative and production, viral marketing, video seeding, integrated social media campaigns, viral videos, branded entertainment and webisodes. This is an incredible email!...


Via Jeff Domansky
Lindsay Hopkins's insight:

This is an excellent example of how pitch your content

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Jeff Domansky's curator insight, August 17, 2014 3:38 AM

Not a perfect pitch in my opinion, but some good lessons to apply to make your pitches much better.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | B2B Digital Marketing | Scoop.it
Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. Bu...
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Rescooped by Lindsay Hopkins from Social Media, SEO, Mobile, Digital Marketing
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An Introduction to Analytics for Ecommerce Websites

An Introduction to Analytics for Ecommerce Websites | B2B Digital Marketing | Scoop.it

In this ultimate guide to e-commerce analytics, I will cover the major aspects of web analytics as they apply to the e-commerce space, and I’ll also provide a number of tips and important takeaways for online store owners of every shape and size.


Via Kamal Bennani
Lindsay Hopkins's insight:

E-commerce is not my strength, but hopefully this will help some of you

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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | B2B Digital Marketing | Scoop.it

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 6, 2014 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 2014 11:51 AM

Mas clientes a tu Blog ...

Lauren Mackie's curator insight, August 6, 2014 8:42 PM

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

Rescooped by Lindsay Hopkins from The Marketing Technology Alert
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3 Ways Analytics Is Helping Marketers Reinvent Themselves - Digital Marketing Blog

3 Ways Analytics Is Helping Marketers Reinvent Themselves - Digital Marketing Blog | B2B Digital Marketing | Scoop.it

Digest...

 

The ROI of this data-driven style of mar­ket­ing is clear: increased engage­ment, more ad impres­sions, bet­ter cus­tomer reten­tion, increased sales, etc. I believe three inno­va­tions in ana­lyt­ics are enabling mar­keters to rein­vent themselves.

 

1. Visual Data with Context

Tra­di­tional reports dis­play black-and-white data. It’s just about the num­bers. Adding con­text and con­tent enhances your reporting—the data is col­or­ful, Hi-Def. More impor­tantly, it con­nects peo­ple to their cam­paigns in a more visual way. With con­text and con­tent, your report­ing has the abil­ity to show how the num­bers are con­nected to the cus­tomer experience.

 

2. Action­able Data

As ana­lyt­ics soft­ware con­tin­ues to improve, data is becom­ing sharper and more insightful—the data is smarter now. This smarter data lets mar­keters quickly iso­late cus­tomer insights, which is a key to greater data rel­e­vancy, and it’s enabling mar­keters to make bet­ter real-time decisions.

 

3. Smarter Analysis

With smarter data, analy­sis is sim­pli­fied. You get bet­ter, visu­al­ized data that make insights eas­ier to iden­tify and respond to. This shift has also made it so any­one can now mine data for insights because the tools are there for mar­keters and ana­lysts of all types to dig into the data. Now, busi­nesses big and small can take the data they’ve been col­lect­ing and uncover use­ful cus­tomer infor­ma­tion, which is dri­ving change in the way mar­keters work.

 

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iNeoMarketing's curator insight, August 4, 2014 7:30 PM

An analytics professional has to be a part of the Marketing Operations staff. Call it a pseudo data scientist.

Carolyn M Todd's curator insight, August 5, 2014 7:22 PM

Marketing analytics...new trend or something that has always been a mainstay of business?  What do you think?  This article provides some good insights into how data has changed.

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History of Content Marketing

The History of Content Marketing About Content Marketing Institute (CMI) The Content Marketing Institute is the leading global content marketing education an...
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How to Get Started With Social Media Marketing | Social Media ...

How to Get Started With Social Media Marketing | Social Media ... | B2B Digital Marketing | Scoop.it
After looking into several competitors, it won't be hard to figure out where the action is. Go along with the crowd. Get started with the one or two networks where you've determined competitors and the market at large are ...
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Top Social Media Branding Strategies For Aspiring Internet Marketers - Business 2 Community

Top Social Media Branding Strategies For Aspiring Internet Marketers - Business 2 Community | B2B Digital Marketing | Scoop.it
Business 2 Community
Top Social Media Branding Strategies For Aspiring Internet Marketers
Business 2 Community
Social branding defines your ability to engage your target consumers and make them remember your business.
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Rescooped by Lindsay Hopkins from Social Media, SEO, Mobile, Digital Marketing
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12 Video Elements That Determine Your YouTube Ranking

12 Video Elements That Determine Your YouTube Ranking | B2B Digital Marketing | Scoop.it

Simply uploading a video won't automatically bring swarms of social engagement though. YouTube marketing has become an art and science in itself, requiring the same precise timing and strategies used in optimizing content for large search engines like Google. Aside from original and compelling content, you must have an understanding of how rankings work and what elements affect them.


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Rescooped by Lindsay Hopkins from Social Media, SEO, Mobile, Digital Marketing
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How to Use Hashtags on Every Social Media Network

How to Use Hashtags on Every Social Media Network | B2B Digital Marketing | Scoop.it

This guide will will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all.


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Rescooped by Lindsay Hopkins from Technology in Business Today
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How to Optimise Google+ for your Small Business

How to Optimise Google+ for your Small Business | B2B Digital Marketing | Scoop.it
Google+ is often over looked when creating digital marketing strategies.  However not including the social networking platform could be detrimental to your marketing plan.  The search engine giant ...

Via TechinBiz
Lindsay Hopkins's insight:

If you're serious about digital marketing it's really important you start using G+.

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Rescooped by Lindsay Hopkins from Luxury Brand Strategies & Marketing News
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Social media needs to be organic to succeed

Social media needs to be organic to succeed | B2B Digital Marketing | Scoop.it

 Luxury brands should work to create a more organic, personable social media presence to reach a younger consumer, according to a panel discussion May 12 at the FT Business of Luxury Summit.


Via Gian Marco Saleri
Lindsay Hopkins's insight:

This makes perfect sense. It applies to all sectors, but particularly the young who have grown up with social media

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Gian Marco Saleri's curator insight, May 13, 2014 5:42 AM

Many brands are still married to traditional media, and those that have embraced a more modern communication strategy tend to try to control it to the point where it seems forced. Content is the gate to engaging consumers, so it will pay for brands to loosen up their social media communication, making it more personable.

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What you should know about Content Marketing

In this video, find out the answers to the following questions (and more) about content marketing: - What is content marketing? - What makes good content? - ...
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Your Content Marketing Strategy for 2014

Now is the time to start on your content marketing strategy for 2014. Here are some quick tips to get you off the ground and help you plan the year ahead. Ge...
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Nervous about digital marketing? It's as easy as riding a bike - Sun-Sentinel

Nervous about digital marketing? It's as easy as riding a bike - Sun-Sentinel | B2B Digital Marketing | Scoop.it
Nervous about digital marketing? It's as easy as riding a bike
Sun-Sentinel
In the next several weeks, we're going to explore the world of modern marketing together.
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The Impact Of Twitter On The Real Estate Market

The Impact Of Twitter On The Real Estate Market | B2B Digital Marketing | Scoop.it
Real estate is no longer bound to magazines of home architecture or to personal websites. Agents, nowadays, are posting listings on Facebook, making YouTube videos of neighborhoods, and updating their blogs.
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