Nike: The No. 1 Most Innovative Company Of 2013 | Improving Organizational Effectiveness & Performance |
For a pair of revolutionary new products and a culture of true believers.


"In 2012, Nike's experimentation yielded two breakout hits. The first is the FuelBand, a $150 electronic bracelet that measures your movements throughout the day, whether you play tennis, jog, or just walk to work. The device won raves for its elegant design and a clean interface that lets users track activity with simple color cues (red for inactive; green if you've achieved your daily goal)."