Social media marketing is a trust-building exercise -- but it seems some brands didn't get the memo, Doug Klein writes. Putting conventional marketing messages before trust building only alienates consumers, Klein warns.
The majority of companies have dedicated social media accounts, but how many of them actually have a plan or strategy driving them forward? If you're a business who doesn't have a social media strategy, you will need to start planning immediately...
The Dallas Mavericks owner vented over Facebook's Promote fees and plans to focus social media efforts elsewhere. (Depends on strategy & ideal customer MT @Inc: company my size (1 employee) has no benefit using FB." agree?
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