Importance of Emotional Responses
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Importance of Emotional Responses
Importance of Emotional Response
Curated by Tarjana Patel
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Rescooped by Tarjana Patel from Importance of Emotional Responses M2
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Driving Consumer Behavior: Emotion vs. Rationality in Market Research | Imagemme

Driving Consumer Behavior: Emotion vs. Rationality in Market Research | Imagemme | Importance of Emotional Responses | Scoop.it

Via Erica George, Azhar Mohammed
Tarjana Patel's insight:

Consumer’s emotional response is important in IMC, as it allows to companies to see how consumers are feel towards their products/brand. For a business to understand the emotional responses of their brand they need to ask there consumers questions. When asking questions, businesses should take note of the consumer’s facial expressions and physical expressions. Understanding consumer emotional responses is important as it can give an insight on how they feel about your brand, leading to your brands success. 

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Renee Quarrie's comment, April 8, 2013 4:09 AM
Provoking emotions from customers is very important. Making the customer believe that they need/want something is crucial to any purchase decision. I found this article could have had some more analysis as this topic has more important content which could be talked about, however what was in there did allow me to think of purchasing decisions and attracting the customer in a different light.
Winina Tan's comment, April 8, 2013 9:33 PM
found this very fascinating. we all do it, but when we actually read about it, it gives it a shape and form and justice to why we actually decided to buy certain products over others. living in the modern age now, it is not about what the clothing style you posses, it is all about the brands, and how they reflect on your image as an individual. many marketing schemes develop slogans and catch phrases to trigger something in our brains, to make it latch on to the brand, and to make us think "yes that brand is exactly who i am" that is why creating a brand image is vital for a brand to survive.
Tarjana Patel's comment, April 8, 2013 11:40 PM
I agree. When marketing brands/products, it is important to gain consumers emotional response. As Jaklini mentioned consumers emotional response can lead to purchase behaviour. Personally, when I am emotional connected to a brand I am mostly likely to shop with that brand opposed to others.
Rescooped by Tarjana Patel from The Importance of Emotional Responses - IMC
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Branding: Connecting emotionally with consumers | New Media and Marketing

Branding: Connecting emotionally with consumers | New Media and Marketing | Importance of Emotional Responses | Scoop.it
Using emotion in selling & advertising is a great way to touch your audience yet we don't see that much in today's advertising.

Via Erica George
Tarjana Patel's insight:

“Consumers don’t remember messages..they remember moments.”  Do you agree?

 

I think it is important for a company to keep this statement in mind when advertising there brand/products. Advertisements which can connect emotionally with consumers appeal to consumers, especially when the connection is something that is close to them. Advertisements which have this connection are more successful, also holding a higher viewer rating. 

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jaklinissaeva's comment, April 8, 2013 3:07 AM
This article is very similar to the other one, it discusses why emotional responses in consumer behavior is an important aspect to keep in mind for businesses. Social media and PR would be two great channels for this kind of attraction. an example is: The average involvement scores for TV ads in various global database clearly show that ads which focus on an emotional appeal are more involving to consumers than those with a focus on a rational message. This article can relate to this statement because ads which can connect emotionally with consumers appeal to consumers, especially when the connection is something that is personally relevant.
Renee Quarrie's comment, April 8, 2013 4:16 AM
I strongly agree with this article. "Consumers don’t remember messages..they remember moments" is a key quote from that article which highlights the importance of touching your consumer at an emotional level. If you can engage them at that level, they see your brand as more 'personal' rather than a big money hungry corporate. If a consumer likes your brand, they can become an embassador who can work in your favour, especially if they are social network savy.
Tarjana Patel's comment, April 8, 2013 11:47 PM
Exactly. It is important to keep this in mind when marketing. A consumer is more likely to remember and connect with a advertisement which has moments which they can relate to in their personal life.