Consumer’s emotional response is important in IMC, as it allows to companies to see how consumers are feel towards their products/brand. For a business to understand the emotional responses of their brand they need to ask there consumers questions. When asking questions, businesses should take note of the consumer’s facial expressions and physical expressions. Understanding consumer emotional responses is important as it can give an insight on how they feel about your brand, leading to your brands success.
“Consumers don’t remember messages..they remember moments.” Do you agree?
I think it is important for a company to keep this statement in mind when advertising there brand/products. Advertisements which can connect emotionally with consumers appeal to consumers, especially when the connection is something that is close to them. Advertisements which have this connection are more successful, also holding a higher viewer rating.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.