Imagine the “Amazing Race” mirroring campaigns that banks can launch with the transaction history of their customers. Is transaction history not simply, purchasing preference? Imagine being able to send push notifications to your banking customers when they are nearing an outlet where they dined and swiped their cards last week. Imagine the contextual relevance of the message and the offer. Imagine being a bank, playing a proactive role in generating leads for its customers. Isn’t this, shattering the box, the very definition of creativity?
The world of pharmaceuticals needs to be more actively engaged in the digital health movement, which likely represents a significant opportunity for new levels of engagement and marketing that isn’t...
Customer surveys can provide rich information about customers. They provide the data that fuel the customer experience analytics that generate the customer insights to drive the business forward. In this new Big Data world, however, it’s clear that businesses are now able to use different sources of data (e.g., buying behavior, number of calls) as well as the accompanying technology (e.g., quick processing, text analytics) to get additional customer insights. Here are four things companies can do to improve their customer surveys.
Computer scientists at Washington University in St. Louis' School of Engineering & Applied Science tackled some big data about an important protein and discovered its connection in human history as well as clues about its role in complex neurological diseases.
More than a decade ago, we entered an era of data deluge, writes Sebastiao Correia of Talend. Let’s explore some of the paradigm shifts caused by the data deluge and its impact on data quality. Read More
A growing number of human resources executives are starting to dig deep into computerized statistical data on employees, to make decisions regarding salaries, promotions, and even benefit programs, a trend that excites some and worries others.
I never noticed it until 'Twas gone - the narrow copse Where now the woodman lops The last of the willows with his bill – Edward Thomas, "First Known When Lost" (1917) "2001: A Space Odyssey" (1968) Dave Bowman: Open the pod bay doors, HAL.
What differentiates data scientists from other quantitative analysts? It's partly their skill set and partly their mind set, argue Jeanne G. Harris (Accenture Institute for High Performance) and Vijay Mehrotra (University of San Francisco).
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