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The thin line between success and failure in using customer data

The thin line between success and failure in using customer data | Implications of Big Data | Scoop.it

“Big data” was undoubtedly the buzz word of 2013. As a result, you can bet on it that a lot of major companies are brainstorming on a big data strategy as we speak. I am afraid, though, that most of those big data strategies will focus on making piles of cash through the use of customer data.

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Implications of Big Data
Exploring the Implications and Possible Unintended Consequences of Big Data
Curated by Jim Schreier
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Implications Wheel - Big Data

Implications Wheel - Big Data | Implications of Big Data | Scoop.it

In "The Human Face of Big Data," author Rick Smolan states that for "big data...the potential and consequences of which few have even started to contemplate."

Further, "Like all new tools, Big Data carries the potential for unintended consequences."


The implications of Big Data are many -- they're significant -- and they need to be explored for both the short and long-term positives and negatives.

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Alison D. Gilbert's curator insight, January 15, 2013 1:40 AM

This sounds important to consider.

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How the defensive shift and big data are changing baseball - CBC.ca

How the defensive shift and big data are changing baseball - CBC.ca | Implications of Big Data | Scoop.it

The defensive shift away from locked positions is the result of modern data analysis, but where that data is coming from is surprising.

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Big Data as Fast As Possible

Your data is being collected by corporations and governments, but is "big data" inherently bad?? Sponsor message: Cooler Master is a leader in PC cooling products. Check them out here: http://us.c...
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The What and Where of Big Data: A Data Definition Framework

The What and Where of Big Data: A Data Definition Framework | Implications of Big Data | Scoop.it

I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data that can be easily organized. As a result these type of data are easily analyzable. Unstructured data refers to information that either does not have a pre-defined data model and/or is not organized in a predefined manner. Unstructured data are not easy to analyze. A primary goal of a data scientist is to extract structure from unstructured data. Natural language processing is a process of extracting something useful (e.g., sentiment, topics) from something that is essentially useless (e.g., text).

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Hold the Phone: A Big-Data Conundrum

Hold the Phone: A Big-Data Conundrum | Implications of Big Data | Scoop.it
Why does my phone seem to slow down when a new one is introduced? The data show correlations, not conclusions.
Hayim Herring's insight:

Advantages and limitations of big data

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Amazon Is the Scariest Part of The CIA's New Amazon​ Cloud Storage

Amazon Is the Scariest Part of The CIA's New Amazon​ Cloud Storage | Implications of Big Data | Scoop.it
Megalomaniacal internet retailer Amazon began as an online seller of books—as CEO Jeff Bezos once explained it to a horrified Kansas City bookseller—because it allowed the company to gather data on affluent, educated shoppers.
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Using big data to design policies to improve airline customers' experiences

Using big data to design policies to improve airline customers' experiences | Implications of Big Data | Scoop.it
Many people find air travel frustrating. Flight delays, missed connections, full flights, long security lines and add-on fees are just a few reasons why air travel can be so frustrating.
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Just How Big Is the Big Data Market?

Just How Big Is the Big Data Market? | Implications of Big Data | Scoop.it
Just How Big Is the Big Data Market?
ClickZ
Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future.
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Hadoop: How a little open source project took over big data

Hadoop: How a little open source project took over big data | Implications of Big Data | Scoop.it
It began as a nagging technical problem that needed solving. Now, it's driving a market that's expected to be worth $50.2 billion by 2020.
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Big Data Helps Insurer Pinpoint At-Risk Patients

Big Data Helps Insurer Pinpoint At-Risk Patients | Implications of Big Data | Scoop.it
Big Data Helps Insurer Pinpoint At-Risk Patients
InformationWeek
Analyzing big data can predict patients' future risk of metabolic syndrome and allow individuals and clinicians to work together on preventative steps that save lives and money.
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What 3 Small Businesses Learned From Big Data

You might think that Big Data's only for the giants. So did these guys--once.
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Big data's biggest challenge: climate change

Big data's biggest challenge: climate change | Implications of Big Data | Scoop.it
Researchers are using big data technology to model, interpret, and illustrate the predicted environmental effects of climate change.
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Big Data Survey Finds 75% of Businesses Yet to Reach Production

Big Data Survey Finds 75% of Businesses Yet to Reach Production | Implications of Big Data | Scoop.it
Big Data Survey Finds 75% of Businesses Yet to Reach Production insideBIGDATA lavastorm Seventy-five percent of businesses have yet to successfully deploy big data analytics solutions to gain business-impacting insights, despite 65 percent...
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“Exponential ROI,” retail revenue expected from big data analytics News

“Exponential ROI,” retail revenue expected from big data analytics News | Implications of Big Data | Scoop.it

Two new reports on the implementation of big data analytics pinpoint the potential that telecom operators — and many other verticals — are hoping...

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Scientists who corral big data projects become high-tech stars

Scientists who corral big data projects become high-tech stars | Implications of Big Data | Scoop.it
New career track pays up to $300,000 for those able to analyze mounds of data and write algorithms that can put the insights to work in industries as varied as retailing, finance and match-making.
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Data Science, Big Data and Statistics – can we all live together?

Data Science, Big Data and Statistics – can we all live together? | Implications of Big Data | Scoop.it
Data Science, Big Data and Statistics – can we all live together? (RT @IBMbigdata: Data Science, Big Data and Statistics – can we all live together?
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Can Big Data cure cancer?

Can Big Data cure cancer? | Implications of Big Data | Scoop.it
A tale of two twenty-something computer whizzes, a mountain of money from Google, and one of the oldest, most vexing problems of all time.
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Turn Big Data Into Business Insights

15% of global business and technology decision-makers are planning on investing in #bigdata in 2014. #forrbigdata http://t.co/FI9blftl0K
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Big Data: The Key to the Customer Experience?

Big Data: The Key to the Customer Experience? | Implications of Big Data | Scoop.it

Businesses across the world are always trying to gain the upper hand on competitors. They try to new products, create new marketing schemes and invest in expensive technology, all to gain a competitive edge. Too often, however, the consumer and his or her experience with the product or service is overlooked. An integral part in business success is providing a consumer experience that goes beyond normal and creates a desire in the consumer to return again and again.


It’s easier said than done

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RIP Big Data (2001-2014)

RIP Big Data (2001-2014) | Implications of Big Data | Scoop.it

At this year's Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.

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Hospitals Are Mining Patients' Credit Card Data to Predict Who Will Get Sick

Hospitals Are Mining Patients' Credit Card Data to Predict Who Will Get Sick | Implications of Big Data | Scoop.it
Some hospitals troll consumer databases in an effort to identify high-risk patients
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Big Data's dirty problem

Big Data's dirty problem | Implications of Big Data | Scoop.it
Inaccuracies, misspellings, and obsolete information makes achieving the big data utopia a slog for businesses and researchers.
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Google's Larry Page wants to save 100000 lives but big data isn't a cure all - Medical Xpress

Google's Larry Page wants to save 100000 lives but big data isn't a cure all - Medical Xpress | Implications of Big Data | Scoop.it
Medical Xpress Google's Larry Page wants to save 100000 lives but big data isn't a cure all Medical Xpress Talking up the power of big data is a real trend at the moment and Google founder Larry Page took it to new levels this week by proclaiming...
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Discussing the importance of harnessing big data for global-health ...

Discussing the importance of harnessing big data for global-health ... | Implications of Big Data | Scoop.it
The 2014 Big Data in Biomedicine conference was held here last month, and interviews with keynote speakers, panelists, moderators and attendees are now available on the Stanford Medicine YouTube channel.
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Big Data & Society: Video abstract by Rob Kitchin on his BD&S article, 'Big Data, New Epistemologies and Paradigm Shifts'

Big Data & Society: Video abstract by Rob Kitchin on his BD&S article, 'Big Data, New Epistemologies and Paradigm Shifts' | Implications of Big Data | Scoop.it
RT @BigDataSoc: Video abstract by Rob Kitchin on his BD&S article, 'Big Data, New Epistemologies and Paradigm Shifts' http://t.co/nPX8Ru7IC2
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When Big Data Falls Into the Uncanny Valley

When Big Data Falls Into the Uncanny Valley | Implications of Big Data | Scoop.it
When Big Data Falls Into the Uncanny Valley
Mashable
"What is it about my data that suggests I might be a good fit for an anorexia study?
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